AI Web Maker90-day online marketing plan
Ivory and Vow Weddings
Ivory and Vow Weddings will turn more engaged couples into booked introductory calls by being easy to find when they search, visible wherever venues and suppliers recommend planners, and clear about how planning works.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a website with a page for each way you plan, from full planning to day coordination, and a button to book an introductory call, because couples compare planners across a few websites before they contact anyone.
Complete your Google Business Profile with the areas you cover, photographs of set-ups and reviews from couples who agreed to share them, so a search for a wedding planner near me finds a business that looks established.
Ask the venues and suppliers you already work beside to recommend you, with a short profile and a photograph they can share, because couples trust a venue manager's word more than any advert.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “wedding planner near me” | not measured |
| “wedding planning services” | not measured |
| “day of wedding coordinator” | not measured |
| “partial wedding planning” | not measured |
| “full service wedding planner” | not measured |
| “wedding planner cost” | not measured |
| “wedding planner worth it” | not measured |
| “wedding venue finding service” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Engaged couples with demanding jobs and little time to plan
What they need: Someone to take the venue search, the supplier bookings and the timeline off their hands and keep the whole thing calm.
Where they look: Google searches in the evenings and at weekends, saved Instagram posts and the recommended lists of local venues.
Couples or families planning a wedding from another city or country
What they need: A person on the ground who can visit venues, meet suppliers and report back with clear photographs and notes.
Where they look: Searches for a venue finding service, video calls and recommendations from the venue itself.
Couples who have booked the main suppliers and feel overwhelmed in the last stretch
What they need: A coordinator who takes over the plans, holds the rehearsal and runs the day so the couple can relax.
Where they look: Searches for a day of wedding coordinator and suggestions from venue managers and photographers.
Your channels, in order
Website and Google search Medium effort · Low cost
Couples who search for a planner compare a few websites, and a page for each way you plan lets you match what they type.
- Make a page each for full planning, partial planning and day of coordination, using the phrases in this plan.
- Put a button to book an introductory call at the top of every page, with a short form that asks for the date, the venue and the guest numbers.
- Add a wedding planner cost page that explains what shapes the fee without quoting figures.
Google Business Profile Low effort · Free
It puts you on the map when a couple searches for a wedding planner near me and lets them call or message in one tap.
- Choose a wedding planner category, add the areas you cover and fill in every field.
- Add photographs of tables, signs and set-ups with no guests in shot, and post one each week.
- Ask each couple for a review in the weeks after the honeymoon, with a direct link sent by message.
Local venues and suppliers Medium effort · Low cost
A venue manager sees couples before you do, and photographers and florists meet them just as early, so their recommendation is the warmest introduction you can have.
- Visit venues in your area, introduce yourself to the events team and leave a short profile and a thank-you card.
- Meet a photographer, a florist and a caterer for coffee each month and agree to refer couples to one another.
- Ask to be added to each venue's list of recommended planners, and thank the team for every enquiry they send.
Instagram Medium effort · Free
Couples save posts for months before they book, so real set-ups and planning tips keep you in their saved folders.
- Post set-up photographs, timelines and planning tips twice a week, tagging the venue and the suppliers.
- Reply to every message within a day and use the link in your bio to reach the introductory call page.
Email follow-up Low effort · Free
Couples enquire long before they decide, and a short, kind email keeps you in mind while they choose.
- Ask permission to keep each enquirer's email address and send a short thank-you the same day.
- Send a planning tip every few weeks with a reminder that you are happy to book an introductory call.
Instagram and Facebook adverts Medium effort · Low cost
A small advert reaches engaged couples in your area when the website and listing are ready to welcome them.
- Run one advert to couples in your area with a set-up photograph and a button to book an introductory call.
- Pause it after a few weeks and compare the calls it brought with your other sources.
What your website needs
- A home page that says wedding planner in its first line, names the areas you cover and has a button to book an introductory call.
- A wedding planning services page that sets out full planning, partial planning and day coordination side by side.
- A day of wedding coordinator page explaining what happens in the final weeks and on the morning of the day.
- A wedding planner cost page, explaining what shapes the fee and how couples can compare planners.
- A wedding planner worth it page that answers the doubt honestly, with examples of what a planner takes off a couple's hands.
- A wedding venue finding service page for couples who are planning from a distance.
- A real weddings page with photographs and notes, shared only with the couple's permission.
Your 90 days
Month 1: Be easy to find
- Publish the website with a page for each way you plan and a button to book an introductory call.
- Complete the Google Business Profile with the areas you cover, your services and photographs of set-ups.
- Set up the Instagram profile with a clear bio, a link to the call page and a highlight called How we plan.
- List the venues and suppliers within reach and choose a handful to approach first.
Month 2: Be recommended
- Visit the chosen venues, introduce yourself to the events team and leave a short profile and a card.
- Meet a photographer, a florist and a caterer for coffee and agree to refer couples to each other.
- Ask each couple who agrees for a Google review and reply to every review you receive.
- Add a real weddings page with permission and a month-by-month timeline guide to the website.
- Post set-ups and planning tips on Instagram twice a week, tagging the venue and the suppliers.
Month 3: Fill the diary
- Run a small Instagram and Facebook advert to engaged couples in your area with a button to book an introductory call.
- Start the follow-up email to every enquiry that has not booked yet, with one planning tip each time.
- Thank each venue and supplier who passed on an enquiry, with a photograph from the day if the couple agrees.
- Check which pages, posts and partners brought calls and do more of those.
Content ideas
- A month-by-month timeline from the proposal to the wedding dayWebsite
- A morning in the life of a day of coordinator, from the first delivery to the first danceWebsite
- Is a wedding planner worth it? An honest answer with examplesWebsite
- Questions to ask on a venue tour that most couples forgetInstagram
- Set-up morning: a laid table, a table plan and a welcome sign, with no guests in shotInstagram
- A supplier we enjoy working with and what they do wellInstagram
- Where a wedding budget tends to run over and how to plan for itEmail follow-up
- A photograph of this week's set-up, with the venue and the styleGoogle Business Profile
Your budget
The numbers to watch
Introductory calls booked a week
Count the calls and messages from the website form, the Google listing and Instagram.
Where each couple heard of you
Ask every enquiry how they found you and tally venues, suppliers, Google and Instagram separately.
Recommendations from venues and suppliers
Note each time a venue or supplier passes on an enquiry, and thank them.
Enquiries that become booked couples
Compare enquiries with signed couples each month to see which sources bring the right clients.
Google reviews
Check the number of reviews and what they say at the end of each month.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.