AI Web Maker90-day online marketing plan
Petal and Stem Florist
Petal and Stem Florist will win more online orders by being easy to find in flower searches, simple to order from on a phone and ready for the peaks with a clear delivery cut-off.
More online orders or bookings · Under 100 US dollars a month
Your three priorities
Build an order page that works well on a phone, with photos of what arrives, a delivery date and area picker and a clear cut-off for same-day delivery, so a customer can order a bouquet in a minute or two.
Complete the Google Business Profile and give the website a page for each occasion people search for, from birthdays to funerals, each with a button to order.
Open orders for Valentine's Day and Mother's Day early with a firm limit on deliveries, and collect the date of each gift so you can remind the buyer next year.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “florist near me” | 25K-130K | High |
| “same day flower delivery” | 25K-130K | High |
| “flower delivery near me” | 25K-130K | High |
| “funeral flowers” | 7.5K-25K | Medium |
| “birthday flowers delivery” | 7.5K-25K | Medium |
| “mothers day flowers” | 7.5K-25K | Medium |
| “wedding florist” | 2.5K-7.5K | Medium |
| “valentines day flowers” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
People sending flowers to someone else
What they need: A bouquet that arrives fresh on the right day, with a personal message, ordered quickly from a phone.
Where they look: Searches for flower delivery near me and birthday flowers delivery, a Google listing with photos and reviews, and Instagram.
Couples planning a wedding
What they need: A florist who listens, shows real work and explains the timeline and what happens on the day.
Where they look: Searches for wedding florist, recommendations from venues and planners, and Instagram.
Families and friends ordering funeral flowers
What they need: A calm, quick way to order a fitting tribute and have it delivered to the funeral director or a home, from a florist who understands.
Where they look: Searches for funeral flowers, recommendations from funeral directors and a phone number they can ring.
Your channels, in order
Website and Google search Medium effort · Low cost
Buyers searching for flowers search by occasion, and an order page for each occasion turns that search into a sale.
- Give each occasion in this plan a page of its own, with photos of what arrives and a button to order.
- Add a delivery area, a cut-off time and a date picker to every order page.
- Give funeral flowers a quiet page with a phone number as well as an order form.
Google Business Profile Low effort · Free
It shows your shop on the map, with the reviews that decide who gets the order when someone searches florist near me.
- Choose florist as the main category, add your opening hours and delivery area and list your main bouquets.
- Post photos of the week's bouquets and update holiday opening hours before every peak.
- Add a review link to the delivery confirmation message.
Instagram Medium effort · Free
Flowers are a picture-first product, and a feed of what you make this week shows buyers what will arrive.
- Post the bouquet of the day with a short caption and a link to the order page.
- Photograph each wedding and event set-up, with the couple's or venue's permission.
- Use Stories for last-order times before each peak.
Venues, planners and funeral directors Low effort · Low cost
They are asked who to recommend, and a florist they trust receives repeat enquiries from them.
- Leave a short profile and a few photos with wedding venues, planners and funeral directors, and offer to meet them.
- Offer hotels, restaurants and offices a regular arrangement for their reception.
Facebook Medium effort · Low cost
A page is where many buyers check hours and delivery details, and local groups are where people ask for a florist.
- Share the week's bouquets and delivery reminders before the peaks.
- Answer questions in local groups when someone asks for a florist and the rules allow.
Email and text reminders Low effort · Free
People send flowers on the same dates every year, and a reminder from you makes it easy to order again.
- Ask at checkout for the date of the occasion and permission to remind the buyer next year.
- Send a short note a week before Valentine's Day and Mother's Day with the order cut-off.
What your website needs
- A home page that leads with florist and flower delivery, your delivery area and a button to order.
- A same day flower delivery page showing the cut-off time, the delivery windows and how to order on a phone.
- A wedding florist page with a few real weddings, how a consultation works and an enquiry form.
- A funeral flowers page in a quiet tone, with tribute options, delivery to homes and funeral directors, and a phone number.
- A birthday flowers delivery page with bouquets by mood or colour and a box for the message card.
- A Valentine's Day and Mother's Day page that opens early, with the order deadline and the delivery limit.
- A gallery of real bouquets labelled by occasion and month, next to the reviews.
Your 90 days
Month 1: Be easy to order from
- Launch the website with an order page for each occasion, a delivery area and a cut-off time.
- Fill in the Google Business Profile, from hours and delivery area to photos of the week's bouquets.
- Photograph your best bouquets in daylight on a plain backdrop for the order pages.
- Make the Instagram and Facebook profiles match, with the order link in both bios.
- Test the order page on a phone, from choosing a bouquet to paying, and fix anything that slows it.
Month 2: Earn trust for the big occasions
- Add a wedding florist page and a funeral flowers page, each in the right tone.
- Send a short note and a profile with photos to venues, planners and funeral directors nearby.
- Add a review link to every delivery confirmation and answer each review.
- Post the bouquet of the day on Instagram and Facebook with a link to order.
- Ask at checkout for the occasion date and permission to send a reminder next year.
Month 3: Run the peak well
- Open orders for whichever of Valentine's Day or Mother's Day comes next, with a clear deadline and a limit on deliveries.
- Send a reminder text or email to past buyers a week before the order deadline.
- Put a modest Facebook and Instagram advert in front of people near the shop, pointing to the seasonal page.
- Close orders as soon as the day's delivery slots are full, and say where to find the next date.
- Look at which pages and posts led to orders, then put more effort into those.
Content ideas
- What to write on a message card: a birthday, a thank you and a sympathy orderWebsite
- How far ahead to book wedding flowers, and what a first consultation coversWebsite
- Choosing funeral flowers: tribute types, wording and delivery to the funeral directorWebsite
- Flowers by occasion: what suits an anniversary, a new baby or a thank youWebsite
- A short film of a delivery, from the van to the doorstep, with the recipient's consentFacebook
- Meet the florist: who arranges your flowers and how the shop beganFacebook
- A new wedding page is live: how to book a consultationGoogle Business Profile
- Photo of the week: a finished bouquet with its occasion and the monthGoogle Business Profile
Your budget
The numbers to watch
Online orders a week
Count orders from the website each week and note which page each customer started on.
Orders on peak days
Compare the orders you took before the deadline with the delivery slots you had, so you know your limit.
Repeat buyers
Count customers who order a second time, using the occasion dates collected at checkout.
Wedding enquiries
Count the enquiries from venues, planners and the website each month.
Google reviews
Each month, record how many new Google reviews arrived and the rating they leave you with.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.