AI Web Maker90-day online marketing plan
Northframe Films
Northframe Films will win more calls from businesses by putting its showreel in front of buyers who search for a video supplier, by being visible where marketing managers look on LinkedIn and by earning introductions from the agencies and designers who are asked for a name.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Put a short showreel at the top of a website with a page for each kind of film and a simple enquiry form, so a manager who searches for corporate video production can see your work and ask for a call within a minute.
Make LinkedIn your main place for being seen, with a company page and a personal profile that share what you have made and how a project runs, since marketing managers and business owners look you up there before they reply.
Build a small group of referral partners such as web designers, marketing consultants and agencies, because clients are often asked who they would trust with video.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “corporate video production” | 7.5K-25K | Medium |
| “brand film production” | 7.5K-25K | Medium |
| “event video production” | 7.5K-25K | Medium |
| “promotional video for business” | 2.5K-7.5K | Medium |
| “social media video production” | 2.5K-7.5K | Medium |
| “video production company near me” | 750-2.5K | Low |
| “video production prices” | 750-2.5K | Medium |
| “company video for website” | 0-250 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Owners and marketing managers of small and mid-sized businesses
What they need: A brand film, an advert or a set of social clips for a website, a launch or a campaign, from a supplier who explains the process and keeps to a schedule.
Where they look: Google searches for the kind of video they need, LinkedIn and recommendations from colleagues and other suppliers.
Event organisers and conference teams
What they need: Filming of speakers and highlights that can be shared soon after the event, with a crew that does not get in the way.
Where they look: LinkedIn, venue recommendations and the event industry's own supplier lists.
Agencies, web designers and consultants whose clients need video
What they need: A dependable film partner for projects they sell on, who delivers on time and represents them well.
Where they look: Introductions from people they know, local business events and direct messages on LinkedIn.
Your channels, in order
Website and Google search Medium effort · Low cost
Buyers search for the type of video they need and then judge a supplier by its showreel, so the website must show work and make asking easy.
- Put a short showreel at the top of the home page, with the type of project labelled under each clip.
- Write a page each for corporate video, brand films, event videos and social media clips, using the search phrases in this plan.
- Add an enquiry form that asks what the film is for, the date it is needed and the budget range, with a number to call.
LinkedIn Medium effort · Free
Marketing managers and owners are on it for work, and a company page lets you show projects to the people who hire.
- Make a company page with the showreel pinned and your services described in the buyer's words.
- Post one project write-up a week, covering the brief, the shoot and the finished film.
- Send a short, personal message to a few local marketing managers each week, with one relevant film.
Referral partners Medium effort · Low cost
Web designers, marketing consultants and agencies are asked for a video supplier by their own clients, and one trusted introduction can start a project.
- List the designers, consultants and agencies you already know and arrange a coffee or a call with each.
- Give each a one-page sheet on what you make, how a project runs and what they would need to tell you.
- Offer to work quietly under a partner's name where they prefer, and thank them for every introduction.
Google Business Profile Low effort · Free
It puts you on the map for video production company near me and gives a business buyer a call button and your reviews.
- Choose a video production category, add your service area and describe each type of film.
- Add stills from different projects and a link to the showreel.
- Ask clients for a review once a film has been delivered, with a direct link by message.
YouTube Low effort · Free
Buyers search for examples and watch a showreel before they ring, and a channel with clear titles can be found on its own.
- Upload the showreel and two or three finished films with titles that use the search phrases in this plan.
- Write a short description under each film saying who it was for, what it was for and how to get in touch.
Email follow-ups Low effort · Free
Video projects take weeks to agree, and a polite follow-up often decides whether a proposal becomes a booking.
- Send each proposal with a short note, then follow up after a few days with an offer of a short video call.
- Write to past clients each quarter with a recent film and a note on what you could make next.
What your website needs
- A home page with the showreel at the top, a line saying what you make and for whom, and a button to ask for a call.
- A corporate video production page answering the search, with the stages of a project and a sample film.
- A brand film page for companies that want to tell their story, with an example and the questions you ask.
- An event video page covering speakers, highlights and clips cut for LinkedIn, answering the search for event video production.
- A social media video page showing vertical and square clips with captions.
- A video production prices page that explains what changes the cost, such as crew, days, locations and edit time.
- A work page with three or four projects, each with the brief, what you made and where it was used.
Your 90 days
Month 1: Show the work
- Publish the website with the showreel at the top, a page for each kind of film and an enquiry form.
- Choose three projects and write a short case note for each, covering the brief and the film, with the client's permission.
- Set up the LinkedIn company page and tidy the founder's personal profile.
- Complete the Google Business Profile with your service area and still images.
- Prepare a proposal template and a one-page sheet for referral partners.
Month 2: Meet the buyers
- Post a project write-up on LinkedIn each week and message a few local marketing managers.
- Arrange coffees or calls with the web designers, consultants and agencies you already know.
- Upload the showreel and two finished films to YouTube with clear titles.
- Ask past clients for a review and a short quote they are happy to see on your website.
- Add the prices page and the work page to the website.
Month 3: Turn interest into calls
- Follow up every proposal and enquiry from the first two months with a short note and an offer of a call.
- Email past clients with a recent film and an idea for their next campaign.
- Run a small Google advert on the search phrases in this plan, sending people to the right page.
- Contact event organisers about upcoming conferences and launches.
- Note which channel brought each call and do more of what worked.
Content ideas
- A one-minute showreel with each project labelled by typeWebsite
- How a company video project runs, from brief to final fileWebsite
- What changes the price of a company video, explained plainlyWebsite
- A day on an interview shoot: lighting, sound and putting people at easeLinkedIn
- Common mistakes in a first company video and how to avoid themLinkedIn
- An event highlights reel, cut for the organiser's LinkedIn pageLinkedIn
- A finished brand film with a short note on who it was forYouTube
- A project from the studio and a link to the showreelGoogle Business Profile
Your budget
The numbers to watch
Calls and enquiries a week
Count the calls, form submissions and LinkedIn messages that ask about a film.
Calls that become proposals
Note each call and mark the ones where you sent a proposal.
Proposals that become projects
Mark each proposal as won, lost or waiting, and see how many are won.
Where each project came from
At the first call, ask how the buyer heard of you and tally the answers by channel.
Visits to the showreel page
Check the visits to the home page and the showreel on the first of each month.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.