AI Web Maker90-day online marketing plan
Clearflow Plumbing
Clearflow Plumbing will catch more emergency and planned calls by answering every one, showing up for the jobs people search for and staying on the fridge of every past customer.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Make sure no call goes unanswered by forwarding the phone while you work, recording a voicemail that says when you will ring back and replying to every message quickly, because someone with a leak tries the next plumber within minutes.
Give the website an emergency page that loads fast on a phone and tells people what to do while they wait, plus separate pages for drains, leaks, water heaters and bathrooms.
Win repeat work from landlords and letting agents, and leave every customer with a magnet or sticker so they ring you, not a search engine, next time.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “emergency plumber near me” | 7.5K-25K | Medium |
| “plumber near me” | 7.5K-25K | Medium |
| “leak repair” | 7.5K-25K | Medium |
| “burst pipe repair” | 7.5K-25K | Medium |
| “water heater repair” | 7.5K-25K | Medium |
| “blocked drain” | 2.5K-7.5K | Medium |
| “drain cleaning service” | 2.5K-7.5K | Medium |
| “bathroom fitters” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Households with a plumbing emergency
What they need: Someone who answers, tells them how to stop the water and gets there soon.
Where they look: A search for emergency plumber near me, the plumbers shown on Google Maps and a quick message to a friend asking who they use.
Homeowners planning a bathroom or a new water heater
What they need: Ideas, a clear quote and confidence that the plumber can manage the whole job and keep the house usable.
Where they look: Photo galleries on plumbers' websites, Google reviews and friends who have had similar work done.
Landlords and letting agents
What they need: A plumber who responds quickly to tenants, reports back with photos and sends tidy invoices.
Where they look: Other landlords, local landlord groups on Facebook and searches for a plumber in the area.
Your channels, in order
Google Business Profile Low effort · Free
Emergency searches show a map of plumbers first, and the listing with accurate hours, recent photos and good reviews gets the call.
- Pick plumber as the main category and add drain cleaning, water heater installation and bathroom remodelling as services.
- Show your real opening and emergency hours, and change them for bank holidays and public holidays.
- Reply to every review with a mention of the job, so readers see how you treat people.
Website and Google search Medium effort · Low cost
Separate pages for blocked drains, burst pipes and water heaters match what people type and turn visitors into callers.
- Write an emergency plumber page that shows where a stopcock or main valve usually sits and how to close it, with a large call button.
- Add pages for leak repair, drain cleaning, water heater repair and bathroom fitting, each named after the search it answers.
- Show finished bathrooms and neat pipework in a gallery to win planned work.
Call handling and WhatsApp Low effort · Free
Every listing and advert ends in a call or a message, so a missed one is money spent for nothing.
- Forward the business line to your mobile and record a voicemail that says when you will call back.
- Keep a simple call log, noting every missed call and the time it was returned.
- Put a WhatsApp link on the website, the Google listing and the van for people who would rather send a photo.
Landlords and letting agents Medium effort · Free
Rented homes need plumbers all year, and an agent who trusts you sends job after job.
- Visit local letting agents with a short profile explaining how you respond to tenants and report back.
- Send photos and a clear invoice for each agent's job on the day you finish it.
Facebook Low effort · Low cost
Local landlord and community groups are where people ask each other which plumber to call.
- Create a page that lists your services and hours and carries a WhatsApp button.
- Post a practical tip each week, such as finding the stopcock or keeping fat out of the sink.
Magnets and stickers Low effort · Low cost
Plumbing problems come back years later, and a magnet on the fridge means the customer rings you instead of searching again.
- Leave a magnet at every job, and with permission a small sticker by the stopcock or on the water heater.
- Hand spare cards to happy customers to pass on to neighbours and family.
What your website needs
- A home page that answers plumber near me, naming your area at the very top and keeping a call button on screen as people scroll.
- An emergency plumber page covering burst pipe repair, overflowing toilets and leaks through ceilings, with what to do first.
- A blocked drain page that also answers drain cleaning service, explaining how you clear sinks, toilets and outside drains.
- A leak repair page covering hidden leaks, dripping taps and running toilets.
- A water heater repair page covering repairs, replacements and hot water cylinders.
- A bathroom fitters page with a gallery of finished bathrooms and the stages of a refit.
- A section for letting agents and landlords on how you take jobs, report back and invoice.
Your 90 days
Month 1: Never miss a call
- Put the website live with the emergency page first, followed by the pages for drains, leaks, water heaters and bathrooms.
- Claim the Google Business Profile and add emergency hours, services and photos of your van, your team and recent jobs.
- Set up call forwarding and a clear voicemail, and test both from another phone.
- Brief anyone who answers the phone on what to ask: the address, the problem and whether water is still running.
- Order magnets, stickers and cards with your number and WhatsApp link.
Month 2: Win the regulars
- Add the landlords and letting agents page to the website, with how you handle tenant calls.
- Visit the letting agents in your area with your profile and ask how they choose plumbers.
- Ask each customer for a Google review before you leave, while the fix is fresh in their mind.
- Leave a magnet at every job and ask new callers whether that is where they found your number.
- Join a few local landlord and community groups on Facebook and answer plumbing questions there.
Month 3: Ready for the cold
- Add a page on preventing frozen pipes and what to do if one bursts.
- Message past customers before the first frost with a tip on lagging pipes and your emergency number.
- Run a small Facebook advert in the first cold spell, aimed at homeowners nearby, with a WhatsApp button.
- Ask each letting agent how the first jobs went and agree a simple way to send you the next ones.
- Go through the phone log and drop any channel that brought no calls this quarter.
Content ideas
- Why a drain smells and when it points to a problem undergroundWebsite
- Camera footage from inside a drain, showing the roots or blockage foundFacebook
- Water heater or cylinder: signs it is near the end of its lifeWebsite
- A tenant's guide to reporting a leak to the landlordFacebook
- Low water pressure: why it happens and what a plumber looks atWebsite
- A bathroom part way through a refit, photographed each weekGoogle Business Profile
- Is a dripping tap worth fixing? A short answerGoogle Business Profile
- What happens when you call us out at nightFacebook
Your budget
The numbers to watch
Missed calls
Check the phone log each week for missed calls and how long each one took to return.
Emergency calls and planned enquiries
Sort each week's calls into urgent jobs and planned work to see whether the bathroom and water heater pages bring enquiries.
Jobs from letting agents
Keep a monthly tally of the jobs each agent sends.
Repeat callers
Ask callers whether they have used you before and whether your number came from a magnet or sticker.
WhatsApp enquiries
Count new WhatsApp chats each week and how many turned into a visit.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.