AI Web Maker90-day online marketing plan
The Olive Table
The Olive Table will fill more tables by being the easy choice on Google, simple to book and order from on its own website, and well known to the offices and families within a short trip.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Complete a Google Business Profile with hours for each meal, the menu, a booking link and photos of the dishes and the room, because many diners decide from the listing before they open a website.
Put the menu, a booking form and a takeaway ordering page on your own website, so people can book a table or order for collection in a few taps.
Win the weekday lunch with offices within walking distance, and win the weekend by being the welcoming choice for families.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “lunch near me” | 25K-130K | High |
| “breakfast near me” | 25K-130K | High |
| “family restaurants near me” | 25K-130K | High |
| “takeaway near me” | 25K-130K | High |
| “takeout near me” | 25K-130K | High |
| “restaurant near me” | 7.5K-25K | Medium |
| “book a table for dinner” | 7.5K-25K | Medium |
| “restaurants open now” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Office workers within walking distance of the restaurant
What they need: A quick lunch that is ready when they said it would be, from a menu they can read on their phone before they leave the desk.
Where they look: Google searches for lunch near me, a menu card at the office reception and messages passed round a team chat.
Families choosing somewhere for a weekend breakfast or an early dinner
What they need: A table that suits children, with high chairs, plain dishes on the menu and a booking that does not need a phone call.
Where they look: Google reviews, Facebook groups where parents swap recommendations and photos of the dishes and the room.
Households ordering takeaway or delivery on a weekday evening
What they need: An easy order page, a clear delivery area and an honest wait time, so dinner arrives hot and when promised.
Where they look: Google searches for takeaway near me or takeout near me, a card from a previous bag and your website.
Your channels, in order
Google Business Profile Low effort · Free
Diners searching on a phone choose from the listing, so it has to show the right hours for each meal, the menu and a way to book.
- List separate opening hours for breakfast, lunch and dinner, add holiday hours and put your booking and order links on the profile.
- Upload photos of your main dishes in daylight, the dining room, the entrance and the high chairs.
- Reply to every review briefly and kindly, whether it is praise or a complaint.
Website with booking and ordering Medium effort · Low cost
Your own website is where a table is booked or a takeaway ordered without a middleman, and where the menu can match the searches people make.
- Make a page each for breakfast, lunch, dinner and takeaway, with the menu written out as text and not only as a picture.
- Add a booking form that asks for the date, time, number of people and any high chairs or allergies.
- Add an order page for collection and delivery that states the delivery area and the usual wait.
Local workplaces Medium effort · Low cost
Weekday lunch is full of people who work a short walk away and want food quickly, and one office can send many orders.
- Make a one page lunch menu that shows how long collection takes and leave it at reception desks and in staff kitchens, with permission.
- Offer to prepare a team lunch when the office orders before the morning.
- Ask whoever organises team lunches which days are hardest to cater for and shape your offer around them.
Menu cards and bag inserts Low effort · Low cost
A card in every takeaway bag and on every table sends customers back to your own booking and ordering pages.
- Print a card with your website, your hours and a line inviting people to order directly next time.
- Put a card on each table showing how to book the next visit and where to leave a Google review.
- Keep a stack at the till for people collecting orders.
Facebook Medium effort · Low cost
Local families and groups use it to find somewhere for a birthday or a Sunday lunch, and menus and events can sit in one place.
- Create a page with your hours, a menu link and a Book Now button.
- Make an event for each new seasonal menu or special evening you hold, and invite your customers.
- Answer questions in comments and messages the same day.
Email and text list Low effort · Free
People who have already eaten with you are the cheapest to bring back, and a short message can fill a quiet midweek.
- Ask for an email address or mobile number, with permission, on the booking and order forms.
- Send a short message when the menu changes and before the party season, with the dates for group bookings.
What your website needs
- A home page with your address, the hours for each meal and Book a Table and Order Takeaway buttons at the top.
- A breakfast page for breakfast near me searches, with the serving times and the dishes.
- A lunch page with a collection menu for offices, for people searching lunch near me.
- A dinner and families page covering high chairs, the children's menu and step-free access, for family restaurants near me.
- A takeaway and delivery page for takeaway near me and takeout near me, with your delivery area and how to order.
- A book a table page for groups and celebrations, with how many you can seat and what to tell you about allergies.
- A menu page where each dish is marked vegetarian, vegan or gluten free where it is, with the allergens listed.
Your 90 days
Month 1: Be easy to find and book
- Publish the website with menu pages, a booking form and an order page for collection and delivery.
- Complete the Google Business Profile with hours for each meal, the menu, and your booking and order links.
- Photograph the dishes people order most, the dining room and the entrance in daylight.
- Print menu cards for the tables and the takeaway bags, each carrying your website and hours.
- Mark vegetarian, vegan, gluten free and allergen information on every menu page.
Month 2: Fill weekday lunch and early evening
- Take the one page lunch menu to the offices within walking distance and leave it with whoever arranges team lunches.
- Slip a card into every takeaway bag inviting people to order directly next time.
- Ask each table for a Google review as they settle the bill, using the card on the table.
- Post the weekly lunch dish on the Google Business Profile and the Facebook page.
- Start the email and text list from booking and order forms.
Month 3: Build regulars
- Run a small Facebook advert for weekend breakfast and early dinner to families nearby, with a booking button.
- Email the list about the new seasonal menu and the dates for group bookings.
- Offer a standing team lunch to each office that has ordered more than once.
- Add a question to the booking form asking how people heard of you, and tally the answers.
- Refresh the menu photos for the season and update the profile.
Content ideas
- The breakfast menu, one dish at a timeGoogle Business Profile
- A day in the kitchen, from first prep to the last orderFacebook
- What a family table gets: high chairs, children's menu and buggy spaceWebsite
- Where to park and which door to use at busy timesWebsite
- This week's lunch dish and how to collect itGoogle Business Profile
- The house favourite, from ingredients to plateFacebook
- Menus for birthdays and team meals, and how to book a large tableEmail
- Which dishes are vegetarian, vegan or gluten free, marked clearlyWebsite
Your budget
The numbers to watch
Bookings from the website and Google
Count the booking form entries and the booking clicks shown in the Google Business Profile each week.
Takeaway orders on your own page
Count the orders placed on your website each week and note how many came from a card in a bag.
Weekday lunches served
Count the lunch tables and collections from Tuesday to Thursday and compare month by month.
New Google reviews
Note how many reviews arrived and what the average rating is at the end of each month.
Guests who come back
Look for names that appear more than once in your bookings and orders.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.