AI Web Maker90-day online marketing plan
Crystal View Window Cleaning
Crystal View Window Cleaning will turn its Google listing, a short website and every street it already visits into phone calls from households who want a regular cleaner and from shops that need a clear frontage.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Make your Google listing the first thing a person with grubby windows sees, with your areas, your number and photos of finished glass, and a call button one tap away.
Put the regular round at the centre of a simple website, with a call button on every page, so a one-off enquiry becomes a customer who is cleaned on a schedule.
Add houses next to the ones you already clean by posting a card through neighbouring doors and asking each regular customer to mention you, because a tight round saves time and fuel.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “gutter cleaning near me” | 25K-130K | High |
| “window cleaner near me” | not measured | |
| “window cleaning service” | not measured | |
| “conservatory roof cleaning” | not measured | |
| “commercial window cleaning” | not measured | |
| “window cleaning prices” | not measured | |
| “regular window cleaner” | not measured | |
| “window washing service” | not measured |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Homeowners who want a regular clean without a ladder or a bucket on the drive
What they need: Clear glass and wiped frames every few weeks, arranged once, from a cleaner they trust to come when they are out.
Where they look: A search on a phone, a neighbour's word and the van they have seen parked on their street.
Older residents and owners of upper windows or a conservatory
What they need: Help with windows and roofs they cannot reach safely, from someone patient who knocks, explains and is careful with the garden.
Where they look: Family members searching for them, local Facebook groups and recommendations from neighbours.
Shops, offices and managing agents
What they need: A clear frontage on a fixed morning before opening, one person to call and a simple invoice.
Where they look: Searches for commercial window cleaning, a card handed over in person and LinkedIn for managing agents.
Your channels, in order
Website and Google search Medium effort · Low cost
Each job has its own search, and a page for it is how a new website gets found for gutters, conservatories and regular cleans.
- Give regular window cleaning, gutter cleaning, conservatory roofs and commercial work a page each, using the phrases people search for.
- Open every page with your phone number and a short enquiry form.
- Add a page on what the price depends on, with no figures, so callers arrive informed.
Google Business Profile Low effort · Free
A person who types window cleaner near me sees your name, your reviews and a call button together.
- Pick window cleaning as your main category and add gutter, frame and conservatory cleaning as services, with the areas you reach.
- Upload a photo of a finished window each week, taken from the same angle as the dirty one.
- Ask regular customers for a review on the doorstep or by text, and thank each one by name.
Cards through doors and the van Low effort · Low cost
A round is built street by street, and the neighbours of a customer are the people most likely to call next.
- Post a short card through the doors on either side of every street you clean, with your phone number and the day you are usually there.
- Letter the van with your name, a phone number and the words window cleaning in large type.
Facebook Medium effort · Free
Local groups are where people ask for a reliable window cleaner when theirs has retired or stopped coming.
- Create a page that shows your van, the areas you clean and a message button.
- Reply politely when someone in a local group asks for a window cleaner, if the group allows it.
- Post before and after photos of the same window, and a short video of a conservatory roof being cleaned.
Local partners Medium effort · Free
Estate agents, letting agents and conservatory installers meet people who need windows cleaned at the right moment.
- Drop in on local letting and estate agents with a card and offer a clean between tenants or before a sale.
- Ask window and conservatory fitters whether they would pass on customers who need a first clean after an installation.
What your website needs
- A home page that says window cleaner in the first line, names your service area and has a call button at the top.
- A regular window cleaning page that explains how a round works, how often you visit and how you are paid.
- A gutter cleaning page for customers searching for gutter cleaning near me, with photos of a gutter before and after.
- A conservatory roof cleaning page that explains what you do to green or stained glass and frames.
- A commercial window cleaning page for shops and offices, with the paperwork you hold.
- A window cleaning prices page that explains what the cost depends on and invites a call for a quote.
- Reviews and photos from real rounds, kept on one page.
Your 90 days
Month 1: Get on the map
- Get the website live with a page for each job, starting with regular window cleaning.
- Fill in the Google Business Profile with services, your areas and photos of finished windows.
- Start the Facebook page and join the groups for the streets on your round.
- Order cards and van lettering that put your phone number beside the trade you do.
Month 2: Fill the streets
- Add a page to the website on how often windows need cleaning for different types of home.
- Post cards through the doors beside every customer on a chosen day each week.
- Message every customer after a clean with a link to leave a Google review, and answer each one.
- Visit letting agents and estate agents with a card and offer a clean between tenants or before a sale.
- Put a before and after window photo on Facebook and your Google listing twice a week.
Month 3: Keep them on the round
- Add a page for gutter cleaning timed for the autumn leaf fall, with photos from your own jobs.
- Run a small Facebook advert for the streets next to your round, with a call button.
- Message one-off customers to offer a place on the regular round at a day that suits them.
- Ring or message commercial enquiries from the last two months and offer a regular morning.
- See which cards, posts and pages brought calls, and put your effort there.
Content ideas
- The same window before and after, taken from the same spot on the driveFacebook
- Why windows still need cleaning after a rainy weekWebsite
- How often windows need cleaning, by type of homeWebsite
- A green conservatory roof cleaned in one short clipFacebook
- A gutter full of autumn leaves, before and afterGoogle Business Profile
- What joining a regular round means: who comes, when and how you payWebsite
- Frames and sills are what make clean windows look finishedGoogle Business Profile
- What we do when wind or ice stops a roundFacebook
Your budget
The numbers to watch
Calls and messages a week
Tally the calls from your listing, the website form and the messages you receive.
Customers added to the round each month
Note each customer who joins the round and keep them apart from one-off cleans.
Customers still on the round after three months
Look at everyone who joined three months ago and count how many have been cleaned again.
Calls from cards
Ask each new caller where they found you, and tally the card answers street by street.
Reviews on Google
Look at the count and the average rating on the last day of each month.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.