AI Web Maker90-day online marketing plan
Hearthline Renovations
Hearthline Renovations will make itself easy to find, easy to trust and easy to call for homeowners who are planning a kitchen, bathroom, basement or extension.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a Google Business Profile and a website around finished projects, with a page and photos for each kitchen, bathroom, basement and extension, so people searching for those jobs can see your work before they call.
Make the first call simple by answering quickly, returning missed calls the same day and offering a site visit, because a homeowner who cannot reach one firm will ring the next.
Keep in touch with people who enquired and went quiet, and ask past clients and local trades for introductions, since renovation decisions take months and recommendations carry weight.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “kitchen remodel contractors” | not measured |
| “bathroom renovation near me” | not measured |
| “kitchen fitters near me” | not measured |
| “basement finishing contractors” | not measured |
| “house extension builders” | not measured |
| “whole house renovation” | not measured |
| “home renovation company” | not measured |
| “renovation contractors near me” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Homeowners planning a kitchen or bathroom remodel
What they need: A firm that explains the process and the quote clearly, shows similar finished rooms and keeps the house liveable during the work.
Where they look: Google searches by room, reviews on a Google Business Profile, Facebook and recommendations from friends.
Growing families weighing a basement or an extension
What they need: Honest advice on what is possible, what permits or planning approval to expect and how the work will fit around family life.
Where they look: Searches for extensions and basement finishing, local parent groups on Facebook and neighbours who have built.
New buyers of homes that need work throughout
What they need: One team to plan a full refurbishment in stages, with a clear order of work and a realistic schedule.
Where they look: Searches made soon after buying, introductions from agents and designers, and messages on Facebook or WhatsApp.
Your channels, in order
Website and Google search Medium effort · Low cost
Homeowners search by room and by job, and a page for each lets you appear for kitchen remodel, bathroom renovation and extension searches.
- Build a page for each service using the search phrases in this plan, each with finished project photos and a short description of the work.
- Put a call button, your phone number and a short enquiry form on every page, with a line on what happens after they call.
- Publish a project page for each finished job that names the room, the work done and what the client wanted.
Google Business Profile Low effort · Free
It shows your service area, photos and reviews when someone nearby searches, and lets them call in one tap.
- Choose the category that fits best, add your service area and upload finished project photos sorted by room.
- Ask each client for a review that names the room and what was done, and reply to every review.
- Post one project photo a week with a line about the work.
Past enquiries and clients Low effort · Free
Renovation decisions take months, so people who rang earlier are often still planning.
- List everyone who asked for a quote in the past and send a short, friendly message asking whether the project is still on.
- Phone clients a few months after handover to ask how the room is wearing and whether they know anyone planning work.
Local partners Medium effort · Free
Designers, kitchen showrooms, plumbers and electricians meet homeowners before a builder is chosen.
- Visit local designers and showrooms with a photo folder of finished rooms and a short profile.
- Send work back to the trades you rely on, so introductions run both ways.
- Ask each partner what homeowners keep asking them, and answer it on your website.
Facebook Medium effort · Low cost
Local groups and pages are where neighbours ask who did their kitchen and whether they would use them again.
- Set up a business page with your service area, a message button and a pinned album of finished rooms.
- Post one project story a week with before and after photos, and reply to every comment and message.
- Answer recommendation requests in local groups where the rules allow, and point to your page.
Site boards and neighbour letters Low effort · Low cost
A job lasts weeks and the street watches it, so every site is a chance to meet the next client.
- Put a clear board with your name and number outside each job, after asking the client.
- Deliver a polite letter to the neighbours before noisy work starts, with your number and your working hours.
What your website needs
- A home page that says home renovation company and your service area in its first line, with a call button and a short enquiry form.
- A kitchen remodel page for people searching kitchen remodel contractors or kitchen fitters near me, with finished kitchens and what the job involves.
- A bathroom renovation page that explains what the work includes, how the room is protected and how it is finished.
- A house extension and basement finishing page that sets out the stages, who handles permits and what the homeowner decides along the way.
- A whole house renovation page showing how a refurbishment is planned in stages.
- A projects page with an entry for each finished job, with photos, the brief and the work done.
- A how we work page that describes the site visit, the written quote and the weekly update.
Your 90 days
Month 1: Show the work
- Publish the website with a page for each service and a project page for each finished job you have photos of.
- Complete the Google Business Profile with your service area, categories and project photos sorted by room.
- Set up the Facebook page with a pinned album of finished rooms and a message button.
- Write to everyone who asked for a quote in the past and ask whether the project is still planned.
- Agree how every call is answered, with a call back the same day for any you miss.
Month 2: Earn trust
- Add a short guide to the website on what a quote should list, line by line.
- Ask every recent client for a Google review that names the room and the work.
- Visit local designers, showrooms and trade counters with a photo folder and a short profile.
- Put a board outside each live job and send a letter to the neighbours.
- Post one finished project a week on the Google Business Profile and Facebook.
Month 3: Turn interest into calls
- Add new project pages and a short guide on permits and planning approval to the website.
- Run a small Facebook advert showing one finished project to homeowners in your service area, with a call button.
- Message everyone who enquired in recent months with a note on what you have finished since.
- Count where every call came from and put your effort into the sources that brought site visits.
- Ask past clients whether they know anyone planning work, and thank each person who introduces you.
Content ideas
- Before and after of a dated galley kitchen opened into the dining roomFacebook
- What a kitchen remodel quote should list, line by lineWebsite
- A bathroom from strip-out to final grout, in photosGoogle Business Profile
- Questions to ask any builder before you signWebsite
- How a basement conversion is planned, step by stepWebsite
- A week on site: what happens each day in a kitchen remodelFacebook
- What to check about permits or planning approval before an extensionWebsite
- A one-page folder of finished rooms to hand to designers and showroomsLocal partners
Your budget
The numbers to watch
Calls and enquiries a week
Count the calls from the Google Business Profile, the website form and any messages, and keep a simple tally.
Site visits booked
Note how many calls turn into a booked visit, which shows whether the first call is working.
Where each caller found you
Ask every new caller and record the answer, so you can see which channels bring real projects.
Reviews that name a room
Check the new reviews each month and note how many describe what you built.
Replies from past enquiries
Count how many of the people you contacted answer, and how many restart a project.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.