AI Web Maker90-day online marketing plan
Freshstep Carpet Care
Freshstep Carpet Care will turn spills, tenancy deadlines and yearly deep cleans into calls by showing up on Google, answering fast and giving landlords and agents a reason to send repeat work.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Complete a Google Business Profile with your service area, before and after photos taken from the same spot and a call button, because stain emergencies and tenancy deadlines are searched for on a phone.
Build a website with a page for each job people search for, from end of tenancy and pet marks to sofas and rugs, each explaining what affects the price and offering a short quote form.
Win steady work from letting agents, landlords and property managers, because one agent who sends every tenancy clean to you is worth more than a string of single homeowners.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “carpet cleaning near me” | not measured |
| “end of tenancy carpet cleaning” | not measured |
| “move out carpet cleaning” | not measured |
| “carpet stain removal” | not measured |
| “pet urine carpet cleaning” | not measured |
| “sofa cleaning service” | not measured |
| “rug cleaning near me” | not measured |
| “steam cleaning carpets” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Households with a spill, a pet accident or a muddy winter behind them
What they need: A cleaner who says honestly whether the mark will lift, gives a price quickly and can come soon.
Where they look: Google searches on their phone, community groups on Facebook and word of mouth from neighbours.
Landlords, letting agents and property managers
What they need: Carpets cleaned between tenants against a fixed move-in date, with photos of the finished rooms and one clear invoice.
Where they look: Google searches for end of tenancy cleaning, recommendations from agents and other trades, and LinkedIn.
Tenants about to move out
What they need: A quick quote for the carpets before the final inspection, and a receipt to show the landlord.
Where they look: Google searches such as move out carpet cleaning, tenant groups on Facebook and advice from housemates.
Your channels, in order
Website and Google search Medium effort · Low cost
People with a stain or a deadline search for the exact job, and a page for each job lets you match those searches.
- Make a page each for end of tenancy, pet marks and odours, stain removal, sofas and rugs, using the search phrases in this plan.
- Put your phone number, a call button and a short quote form that accepts a photo at the top of every page.
- Add a page on how you price, explaining what changes the cost, such as room size, soiling and fibre, so callers arrive informed.
Google Business Profile Low effort · Free
Someone searching carpet cleaning near me on a phone sees the map first, and a call button lets them ring you in one tap.
- Choose the carpet cleaning category, add your service area and list carpets, rugs, sofas and end of tenancy cleaning as services.
- Upload before and after photos taken from the same spot, with a caption naming the job.
- Ask every customer for a review that says what was cleaned, and reply to each one.
Letting agents and landlords Medium effort · Free
Rented homes need their carpets cleaned on every change of tenant, so a few agents can supply work all year.
- Write to local letting agents and property managers with a one-page card on what you do between tenants, the photos you send and how you invoice.
- Tell them how quickly you can quote a vacated flat and how soon you can clean it.
- Ask landlords you already work for to mention you to their agent.
Facebook Medium effort · Low cost
Neighbours ask in local groups who can shift a stain, and a page with real before and after photos gives them an answer.
- Set up a business page with your service area, a message button and an album of cleaned carpets, sofas and rugs.
- Post a before and after each week, and a stain tip in spring and before the festive season.
- Answer recommendation requests in local groups where the rules allow businesses to reply.
Past customers Low effort · Free
Carpets get dirty again, and a household that was happy last year needs only a reminder to ring.
- Note the date and the rooms on every job, and ask customers when they would like a reminder.
- Send a short text or email in spring and in the weeks before the festive season, with your number.
Cards and sofa tags Low effort · Low cost
The card on the doormat and the tag on a cleaned sofa are still there when the next spill happens.
- Leave a card with your number and a line on a yearly clean after every job.
- Tie a small tag to cleaned upholstery with your number and the date it was done.
What your website needs
- A home page that says carpet cleaning and your service area in its first line, with a call button and a quote form that takes a photo.
- An end of tenancy and move out carpet cleaning page for landlords, agents and tenants, with what is included and how fast you can come.
- A carpet stain removal page that says which marks usually lift, which may stay faint and how you test first.
- A pet urine carpet cleaning page explaining how smells are treated in the carpet and the underlay.
- A sofa cleaning service page and a rug cleaning near me page, each saying how you check the fabric first.
- A how we price page that lists what changes the cost and what is included in a visit.
- A reviews and photos page with before and after pictures and drying advice.
Your 90 days
Month 1: Get found
- Publish the website with a page for each job, a how we price page and a quote form that takes a photo.
- Complete the Google Business Profile with services, service area and before and after photos.
- Agree how every call is answered, with a call back the same day for any you miss.
- Set up the Facebook page with an album of cleaned carpets and a message button.
- Print cards and sofa tags with your number.
Month 2: Win the agents
- Add an end of tenancy page with a sample photo set of a finished flat.
- Take your one-page card to local letting agents and property managers and ask who arranges their cleans.
- Ask every customer so far for a Google review that names the job.
- Post a before and after a week on Facebook and the Google Business Profile.
- Join the local community and tenant groups and answer carpet questions helpfully.
Month 3: Fill the diary
- Add a page of first aid advice for spills and a drying guide to the website.
- Run a small Facebook advert to households near you before the next busy season, with a call button.
- Text or email past customers with a reminder that a yearly clean is due.
- Follow up the agents you visited with a photo set from a recent job.
- Count where every call came from and put your time into the sources that produced booked jobs.
Content ideas
- Blot, do not rub: first aid for a fresh red wine spillWebsite
- Before and after of a stair carpet, shot from the same stepFacebook
- What an end of tenancy carpet clean covers and what it cannot fixWebsite
- Why a carpet can look clean and still smell after a pet accidentWebsite
- How long a carpet takes to dry and what to do meanwhileWebsite
- A finished room photo with the job described in a lineGoogle Business Profile
- Which rugs need gentler cleaning and whyFacebook
- A one-page card for agents on what we do between tenantsLetting agents and landlords
Your budget
The numbers to watch
Calls and quote requests a week
Count the calls from the Google Business Profile, the website form and any messages, and keep a simple tally.
Quotes that become booked jobs
Note how many enquiries turn into a booking, which shows whether your first reply works.
Jobs from agents and landlords
Mark each job that came from an agent or landlord and how many of them come back.
Where each caller found you
Ask every new caller and tally the answers, so you know which channels produce work.
Reviews that name the job
Check each month how many new reviews mention a pet, a stain or a tenancy clean.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.