AI Web Maker90-day online marketing plan
Gloss Garage Detailing
Gloss Garage Detailing will bring more cars through its bay by showing up in local searches, proving its work with real before and after photos and making a drop-off easy to book.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Make your Google Business Profile the front door of the bay, with the right category, exact opening hours, directions and photos of the unit, so people searching for car detailing near me can find you and drive over.
Give each main service its own page on your website, with photos from your bay, what is included and a clear way to book a drop-off slot.
Turn every finished car into the next booking by asking for a review at collection and inviting the owner back for a maintenance wash.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “car detailing near me” | not measured |
| “car valeting near me” | not measured |
| “ceramic coating” | not measured |
| “paint correction” | not measured |
| “interior car cleaning” | not measured |
| “full car valet” | not measured |
| “car polishing service” | not measured |
| “headlight restoration” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Busy commuters and families
What they need: A clean, fresh cabin and shiny paint without losing a weekend to it, with a slot they can drop the car into on the way to work.
Where they look: Google searches on their phone, Google Maps and recommendations in local Facebook groups.
Car enthusiasts and new car owners
What they need: Paint correction and protection from a detailer they trust with an expensive or much loved car.
Where they look: Instagram, YouTube, owners' clubs and the reviews on your Google Business Profile.
People selling a car or handing back a lease car
What they need: A thorough clean before the sale or the return inspection, often booked at short notice.
Where they look: Google searches for a full car valet in the week or two before the deadline.
Your channels, in order
Google Business Profile Low effort · Free
Drivers choosing a detailer nearby check the map listing, the photos and the reviews before they make the trip, and the directions button brings them to your door.
- Choose car detailing as the main category and add your opening hours, drop-off times and a clear photo of the unit entrance.
- Post a finished car every week with the service it had.
- Ask every customer for a review at collection, while they are still admiring the car.
Website and Google search Medium effort · Low cost
Drivers comparing paint correction and coatings want to see what is included and real results before they book a slot.
- Build a page each for ceramic coating, paint correction, interior car cleaning and full valets, using the search phrases in this plan.
- Add a booking form for drop-off slots and a visit us page with a map and parking notes.
- Show before and after photos from your own bay on every service page.
Instagram Medium effort · Free
Close-ups of corrected paint and water beading persuade car lovers that your bay is worth the journey.
- Post short reels of polishing, foam and beading from the best car of each week.
- Tag your location on every post so people nearby see where the bay is.
Local partners Medium effort · Low cost
Independent garages, tyre fitters and used car dealers see dirty cars every day and can send their owners to you.
- Leave cards with garages and tyre fitters nearby and offer to look after their customers' cars.
- Offer used car dealers a preparation service for cars going on the forecourt.
Facebook Low effort · Low cost
Local drivers ask who to trust with their car in community groups and check a business page before they visit.
- Share finished cars on your page and answer recommendation requests in local groups where businesses may reply.
- Run a small advert to drivers within a short drive of the bay once winter grime sets in.
Aftercare cards and text reminders Low effort · Low cost
A reminder that a maintenance wash is due brings coated and corrected cars back to the bay on a steady rhythm.
- Leave an aftercare card in every finished car with your address and booking details.
- Text customers, with their permission, when their next maintenance wash is due.
What your website needs
- A home page that says car detailing and valeting in its first line, with your address, opening hours, a map and a button to book a drop-off slot.
- A ceramic coating page explaining the preparation, what the coating does and how to wash a coated car.
- A paint correction page, also answering car polishing service searches, with before and after photos taken under inspection lights.
- An interior car cleaning page covering stains, pet hair and odours.
- A full car valet page setting out what each valet level includes.
- A headlight restoration page with close-up photos of cloudy and restored lenses.
- A visit us page with directions, parking, drop-off and collection times.
Your 90 days
Month 1: Open the doors online
- Publish the website with the service pages, a booking form and the visit us page.
- Complete the Google Business Profile with the category, hours, unit photos and booking link.
- Photograph the entrance and signs so first-time visitors recognise the unit.
- Set up Instagram and Facebook with the same name, address and opening hours.
- Print aftercare cards with your address and booking details.
Month 2: Show the work
- Add a before and after gallery to the website and add to it every week.
- Ask every customer for a Google review at collection and reply to each one.
- Post two reels a week on Instagram from the bay, tagged with your location.
- Visit garages, tyre fitters and used car dealers nearby with cards and a short introduction.
- Share finished cars in local Facebook groups where the rules allow.
Month 3: Bring them back
- Add a maintenance wash page to the website for cars that have been coated or corrected.
- Text past customers when their next maintenance wash is due.
- Run a small Facebook and Instagram advert to drivers near the bay with your strongest before and after.
- Hold an open morning at the bay where owners can watch a correction in progress and ask questions.
- Ask every customer at drop-off how they heard of you and keep doing more of what works.
Content ideas
- Half and half shot of one panel, corrected on one side and untouched on the otherInstagram
- What a ceramic coating can and cannot doWebsite
- Dog hair lifted out of a boot carpet in one minuteFacebook
- How to wash a coated car without scratching itWebsite
- A walk round the bay: the lights, the wash area and where your car waitsFacebook
- Road salt on wheels and why winter calls for decontaminationGoogle Business Profile
- Water beading on a freshly protected bonnetInstagram
- Finished car of the week with the service it hadGoogle Business Profile
Your budget
The numbers to watch
Cars through the bay each week
Count drop-offs and walk-ins in your booking diary at the end of every week.
Direction requests
Check the directions figure in your Google Business Profile performance once a month.
Bookings from the website
Count booking form requests and note which service page each one came from.
Returning cars
Mark each car that comes back for a maintenance wash or another service.
Cars sent by partners
Note every customer who says a garage, tyre fitter or dealer sent them.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.