AI Web Maker90-day online marketing plan
Horizon Trails Travel
Horizon Trails Travel will fill its diary with planning calls by being the local person to talk to on Google, on its website and among the families, couples and offices that book trips.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Make the website answer what people wonder before they ring, such as who you are, how a booking works, what happens if plans change and what a first call involves.
Use the Google Business Profile and reviews to show a real office with real people, because a local agency wins on the one thing a booking screen cannot give, someone to ring when something goes wrong.
Build repeat trips from groups you can name, the families, couples and offices that book with you, and call each one in the weeks when they usually start planning.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “honeymoon travel agent” | 7.5K-25K | Medium |
| “group tour packages” | 7.5K-25K | Medium |
| “guided tour holidays” | 7.5K-25K | Medium |
| “travel agent near me” | 2.5K-7.5K | Medium |
| “family vacation planner” | 2.5K-7.5K | Medium |
| “tailor made holidays” | 2.5K-7.5K | Medium |
| “business travel agent” | 2.5K-7.5K | Medium |
| “family holiday packages” | 750-2.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Families planning a trip around school breaks
What they need: Someone who can fit flights, rooms and transfers together for children of different ages and explain what is included, so nothing is left to chance.
Where they look: Searches for family holiday packages and family vacation planner, local Facebook groups, recommendations at the school gate and Google Maps.
Couples planning a honeymoon or an anniversary trip
What they need: A planner who listens to how the trip should feel and handles the details, from the journey to the small extras.
Where they look: Searches for honeymoon travel agent and tailor made holidays, wedding venues and planners, and Instagram and Pinterest ideas.
Office managers and PAs booking business travel
What they need: One dependable contact who books trips, deals with changes at short notice and keeps travellers' details in one place.
Where they look: Searches for business travel agent, LinkedIn and recommendations from other firms nearby.
Your channels, in order
Website and Google search Medium effort · Low cost
Travellers searching for an agent want to see who they would speak to and what you arrange, and a page for each kind of trip answers each search.
- Build a page for each kind of trip, family holidays, honeymoons and special trips, group tours and business travel, around the searches in this plan.
- Add a page that explains how a booking works, from the first call to coming home, and who to ring if plans change.
- Put your address, opening hours, phone number and a short form asking where, when, how many are travelling and what matters most on every page.
Google Business Profile Low effort · Free
People who search for a travel agent near me want an office they can ring or visit, and reviews show whether it listens and stays reachable.
- Choose travel agency as the main category and add your opening hours, your address and pictures of the office and its people.
- Ask travellers for a review once they are home and the trip is fresh, and ask them to say what you helped with.
- Reply to every review by name, thanking them and mentioning the kind of trip.
Email to past travellers Low effort · Free
Many travellers rebook with an agent they trust, and a message at the start of their usual planning time reaches them before they start searching.
- Ask for an email address and permission at every booking, and note the month each family or group usually travels.
- Write to each one a month or two before that time with two or three trip ideas matched to their last holiday and an invitation to ring.
Facebook Medium effort · Low cost
Families and groups of friends ask local pages and groups which agent to trust, and a page shows you are a real office nearby.
- Create a page that shows your address, opening hours and a message button, and ask to join local family and travel groups.
- Share one trip idea a week, written as a short day-by-day account, and link to the matching page on your website.
Clubs, workplaces and wedding suppliers Medium effort · Low cost
Group tours come from clubs and workplaces and honeymoons from couples about to marry, and each has a place where you can be introduced.
- Offer a short talk at a club, a community centre or a workplace, and leave a sign-up sheet for anyone who wants a call back.
- Write to wedding venues, planners and photographers about honeymoon planning and offer to answer their couples' questions.
LinkedIn Low effort · Free
Business travel is arranged by office managers and PAs, who look for one dependable contact and check a profile before they ring.
- Complete a company page and a personal profile that say business travel, group bookings and who you help.
- Send a short, polite introduction to office managers at nearby firms, with a line on how you handle changes at short notice.
What your website needs
- A home page that says travel agent near me, shows the office address, hours and phone number and opens with a short line on who you help.
- A family holidays page for family holiday packages and family vacation planner searches, with how you plan around children's ages and school dates.
- A honeymoons and special trips page for honeymoon travel agent and tailor made holidays searches, with sample itineraries described in words.
- A groups and tours page for group tour packages and guided tour holidays, explaining how a group booking works for clubs, families and friends.
- A business travel page for business travel agent searches, with how bookings and changes are handled for firms.
- A how booking works page covering the first call, the plan you send, how payment is arranged and who to ring if plans change, with the protections you hold stated plainly.
- A meet the team page with names, photographs and the places each person knows best.
Your 90 days
Month 1: Be easy to trust
- Get the website live with one page per kind of trip, a how booking works page and a form asking where, when and how many are travelling.
- Build out the Google Business Profile with the travel agency category, your hours and pictures of the office and its people.
- Write down the questions callers ask most often and answer each one on the right page.
- Start asking for an email address and permission at every booking.
Month 2: Meet the groups
- Ask travellers who came home recently for a Google review that says what you helped with, and reply to each.
- Write to wedding venues, planners and photographers about honeymoon planning.
- Arrange a talk at a club, a community centre or a workplace and bring a sign-up sheet.
- Open the Facebook page and share one trip idea a week.
- Send introductions to office managers at nearby firms on LinkedIn.
Month 3: Turn interest into trips
- Email past travellers a month or two before their usual planning time, with trip ideas and an invitation to call.
- Put a small Facebook advert behind one trip idea, aimed at families and couples in your area ahead of the next booking season, with a button to message you.
- Ring everyone who left their name at a talk.
- Tally the calls by kind of trip and by source, then put next quarter's effort into the trips people actually booked.
Content ideas
- Questions to ask any travel agent before you bookWebsite
- What to do if your plans change while you are away, and who to ringWebsite
- A checklist of what to confirm before you travel: passport validity, entry rules and travel coverWebsite
- A family holiday planned around a toddler, a teenager and a grandparent, told in words and photographsFacebook
- A talk we gave at a local club, with the questions people asked afterwardsFacebook
- The trips being booked this season, with the office opening hours for the weekGoogle Business Profile
- How we handle business trips and changes at short notice for officesLinkedIn
- Three trip ideas matched to what a family enjoyed last timeEmail to past travellers
Your budget
The numbers to watch
Calls and enquiries a week
Count calls, messages and forms, and write the kind of trip and the travel dates beside each one.
Calls that become bookings
Note how many end in a booking, by kind of trip, so you can see which pages and sources do the work.
How each caller found you
Put the question to every caller and keep a tally for Google, Facebook, talks, wedding suppliers and returning travellers.
Returning travellers
Count the families and groups who book a second trip, and note the month they usually ring.
Google reviews
Count the new reviews and check whether they mention how you helped.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.