AI Web Maker90-day online marketing plan
Savory Feast Catering
Savory Feast Catering will turn searches for wedding, office and party catering into phone calls by showing real events, answering every enquiry quickly and getting onto the lists that venues and planners hand to their clients.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a website with a page for weddings, a page for corporate events and a page for private parties, each with sample menus and an enquiry form that asks for the date, the number of guests and the venue, so a caller already knows what you offer.
Set up a Google Business Profile as a service area business, with photos of real buffets and plated dishes at real events and a call button, because someone searching for catering near me wants to ring a company that looks busy.
Get onto the preferred supplier lists of wedding venues, planners and office managers, since one recommendation from them is worth more than a month of adverts.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “catering near me” | 25K-130K | High |
| “party catering” | 7.5K-25K | Medium |
| “buffet catering” | 7.5K-25K | Medium |
| “wedding catering” | 2.5K-7.5K | Medium |
| “wedding catering prices” | 2.5K-7.5K | Medium |
| “corporate catering” | 2.5K-7.5K | Medium |
| “office lunch catering” | 2.5K-7.5K | Medium |
| “canapes for parties” | 750-2.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Couples planning a wedding, with one day to get the food right
What they need: A menu that suits their guests and their venue, a tasting before they commit and a caterer who answers questions calmly in the months before the day.
Where they look: Google searches for wedding catering, supplier lists from venues and planners, and photos of real weddings on Instagram and Facebook.
Office managers and event organisers booking lunches, launches, training days and the winter party
What they need: Food that arrives on time, suits a mixed group with different diets and comes with a clear quote that a finance team will approve.
Where they look: Searches for corporate catering and office lunch catering, introductions from venue managers and a tasting tray left on their desk.
Hosts of birthdays, anniversaries, christenings and family gatherings at home or in a hall
What they need: A buffet or a served meal they do not have to cook or clear away, with a price agreed on the phone and the right amount for the guest list.
Where they look: Searches for party catering and buffet catering, local Facebook groups and a recommendation from a guest who ate at an earlier party.
Your channels, in order
Website and Google search Medium effort · Low cost
Almost every enquiry starts with a search, and a separate page for weddings, offices and parties lets you match each one.
- Make a page each for wedding catering, corporate catering and party catering, with two or three sample menus on each and the search phrases in this plan.
- Put your phone number, a call button and a short enquiry form at the top of every page, asking for the date, the guest numbers, the venue and any dietary needs.
- Add a page on how your pricing works, whether per head or by the event, and what is included, such as staff, crockery and clearing up.
Google Business Profile Low effort · Free
People who search for catering near me see the listing first, with reviews and a button that rings you in one tap.
- Set it up as a service area business with catering as the main category, and list the areas you will travel to.
- Upload photos of finished events: a laid buffet, a plated main course, a tray of canapes and your team at work.
- Ask every client for a review within a week of the event, and reply to each one.
Wedding venues and planners Medium effort · Low cost
Venues and planners give every couple a short list of caterers, and they build it from the caterers they have met and tasted.
- List the barns, halls, hotels and planners within the distance you will travel, and email each venue manager a short introduction.
- Offer a tasting for the venue's own team, so they can say they have tried your food before they recommend it.
- Leave a one page menu sheet and a card with your phone number, and ask how the venue passes supplier details to couples.
Workplaces and event organisers Medium effort · Low cost
The person who arranges one office lunch usually arranges the next five, so one good booking tends to repeat.
- List the offices, clinics, training venues and showrooms nearby, and find who arranges their events, often an office manager or an administrator.
- Send a tasting tray with a menu sheet that marks the dietary options, then ring a few days later to ask how it went.
- Offer to quote for the next date in their calendar, such as a product launch, an open day or the winter party.
Past clients, reviews and email Low effort · Free
Every wedding and party fills a room with guests who may be planning an event of their own.
- Send a thank-you message the day after each event with a review link, and ask the host to pass on your details to anyone planning something.
- Keep a list, with permission, of past clients and the dates of their events, and write to them before the next busy season.
Facebook adverts Medium effort · Low cost
People planning a wedding or a party look around in the weeks they plan, and a photo of a laid table with a call button reaches them then.
- Run a small advert with your best event photo to adults in the areas you serve, with a button to call or message.
- Time it for the weeks before the wedding season and before winter party bookings open, not all year round.
What your website needs
- A home page that opens with catering for weddings, corporate events and private parties, your phone number and the enquiry form.
- A wedding catering page with sample menus, how a tasting works and how far ahead couples should call, for wedding catering and wedding catering prices.
- A corporate catering page for office lunch catering, with menus for meetings, launches and training days, and how orders are invoiced.
- A party catering page for buffet catering and canapes for parties, with menus for birthdays and family gatherings and what the service includes.
- A how pricing works page that explains cost per head, staffing, equipment and clearing up, so a caller knows what a quote covers.
- A dietary needs page that lists the diets you cater for and how you handle allergies.
- A gallery of real events, with the type of venue and the style of service under each photo.
Your 90 days
Month 1: Get found
- Publish the website with pages for weddings, corporate events and private parties, the pricing page and the enquiry form.
- Set up the Google Business Profile as a service area business, with photos from your last few events.
- Write a one page menu sheet for each kind of event, ready to email or print.
- Photograph your next events at three moments: the empty table, the laid buffet and the team serving.
- Decide who answers the phone and enquiry messages, and agree to reply the same day, even if it is only to say a full answer will follow.
Month 2: Get introduced
- Email venue managers and planners within travel distance with the menu sheet and an offer of a tasting for their team.
- Take or send a tasting tray to the event organisers at a handful of workplaces, and ring a few days later.
- Thank every client the day after an event and ask for a Google review with a direct link.
- Add the dietary needs page and a gallery of real events to the website.
- Offer every couple who enquires a tasting date, so the conversation moves from a quote to the food.
Month 3: Fill the diary
- Put a small Facebook advert in front of adults in the areas you serve, with a photo of a laid table and a button to call or message.
- Write to past clients about the next busy season, with the date by which you need bookings.
- Follow up with every venue and workplace you introduced yourself to, and ask what would make you easy to recommend.
- Ask each caller how they found you and note the answer beside the enquiry.
- Keep what brought calls, drop what did not and plan the next three months from it.
Content ideas
- A wedding from the first tasting to the last plate, in a short series of photosWebsite
- A sample office lunch menu with every dietary option markedEmail
- How far ahead to book wedding catering and what to tell us in the first callWebsite
- A milestone birthday buffet, laid out before the guests arriveFacebook
- Loading the van and setting up a kitchen in a barn with no kitchenFacebook
- Your questions about allergies and dietary needs at a wedding, answeredWebsite
- Winter party menus, with the last date to bookEmail
- A thank-you from a client, with a photo of what we servedGoogle Business Profile
Your budget
The numbers to watch
Calls and enquiries a week
Count the calls shown on the Google Business Profile, the missed calls and the enquiry forms sent each week.
Enquiries that become quotes and bookings
For each enquiry note the type of event, whether a quote went out and whether it was booked.
Tastings booked
Count the tastings arranged with couples and workplaces each month.
Where bookings came from
Ask every client how they found you and tally venues, planners, Google, Facebook and word of mouth.
Venues and workplaces that send work
Note each venue, planner or office that sends an enquiry, and visit again the ones that do not.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.