AI Web Maker90-day online marketing plan
Pixelcraft Studio
Pixelcraft Studio will fill its diary with introductory calls by showing its own work clearly, answering the searches owners make and keeping in touch with people who have already said hello.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Make the studio's own website the strongest sample of its work, with a page for each service, case notes on past projects and a call button that works on a phone.
Let the Google Business Profile make the introduction, with your service area, screenshots of finished sites and a way to book a call, so a local owner can reach you in one tap.
Build steady referrals from the trades around you, such as photographers, copywriters, printers and accountants, who meet new business owners before they need a website.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “ecommerce website design” | 2.5K-7.5K | Medium |
| “web design near me” | not measured | |
| “small business web design” | not measured | |
| “local web designer” | not measured | |
| “website redesign services” | not measured | |
| “website maintenance services” | not measured | |
| “website for my business” | not measured | |
| “website design cost” | not measured |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Owners of established local businesses with an old site
What they need: A site that works on a phone and shows the quality of the work they already do, from a designer who explains things without jargon.
Where they look: Google searches for web design near me, referrals from other suppliers and local business groups on Facebook.
Founders starting a new business
What they need: A first website that looks established and has a structure they can grow into.
Where they look: Searches for a website for my business, LinkedIn, and recommendations from accountants and bank managers.
Shop owners who want to sell online
What they need: Product pages, a checkout that works on a phone and someone to call when an order fails.
Where they look: Searches for ecommerce website design, retail groups on Facebook and Instagram.
Your channels, in order
Your own website and Google search Medium effort · Low cost
Owners ready to hire search for a designer by service, and your own site is both the sales page and the proof.
- Make a page for each service people search for, such as small business web design, website redesign services and ecommerce website design.
- Write case notes for each portfolio piece: the client's problem, what you built and what changed, with phone and desktop views.
- Put a call button and a short enquiry form at the top of every page, asking for the business and the goal rather than a long brief.
Google Business Profile Low effort · Free
Local owners who search for web design near me see profiles before websites, and a call button turns a look into a conversation.
- Choose a web designer category, add your service area and upload screenshots of finished sites on phone and laptop screens.
- Post one finished project a fortnight with a sentence on what the client needed.
- Ask each client for a review on launch day, while the new site is fresh in their mind.
LinkedIn Medium effort · Free
Small business owners and the accountants and consultants who advise them read LinkedIn, and weekly posts there show how a studio works.
- Post a short walk-through of a redesign each week, with the old and new homepage side by side.
- Connect with local owners, accountants, photographers and printers and send each a short, friendly introduction.
- Comment usefully on posts in local business groups instead of pitching.
Local partners and networking Medium effort · Low cost
Photographers, copywriters and business coaches meet owners at the moment they need a site, and a thank you keeps referrals coming.
- Give partners a one-page note on what a website project involves that they can hand to their own clients.
- Thank every referral with a note and a progress update, so partners see their client was looked after.
- Go to one or two local business mornings a quarter and talk about the owner's problem, not your portfolio.
Email follow-up Low effort · Free
Many owners enquire months before they are ready, so a short note keeps you in mind when time and budget arrive.
- Keep a simple list of everyone who has enquired, with their permission, and the date you last wrote.
- Send a short note every other month with one change they could make to their own site, such as clearer opening hours.
Facebook adverts Low effort · Low cost
A small local advert reaches owners who are not searching yet but are unhappy with their site.
- Use an old and a new homepage side by side, with a button to book an introductory call.
- Aim the advert at business owners in your service area and pause it when the diary is full.
What your website needs
- A home page whose first line says web design for small businesses, with a call button and a short enquiry form.
- A small business web design page explaining who you build for and what happens between the first call and launch day.
- A website redesign services page for owners with an old site, showing the old and new versions of past projects.
- An ecommerce website design page for shops, covering product pages, checkout on a phone and who to call when something breaks.
- A website maintenance services page that explains what a care plan includes and how to ask for a fix.
- A portfolio with case notes on each project, showing phone and desktop views and the client's goal.
- A website design cost page that explains what changes the price of a project and how to ask for a quote.
Your 90 days
Month 1: Show the work
- Publish a page for each search phrase in this plan, with the call button at the top of each.
- Complete the Google Business Profile with a web designer category, your service area and screenshots of finished sites.
- Write three portfolio case notes: the client's problem, the pages you built and what changed for their customers.
- Set up the LinkedIn page and post your first project walk-through.
- List the local suppliers you would like to introduce yourself to.
Month 2: Win referrals
- Ask every past client for a Google review that says what they needed.
- Meet or call the suppliers on your list and give each the one-page note on what a site project involves.
- Post a redesign before and after each week on LinkedIn and the Google Business Profile.
- Add the website maintenance services page and the website design cost page.
- Answer every enquiry within a working day, with a link to book a short call.
Month 3: Fill the diary
- Run a small Facebook advert to local business owners offering a short call about their current site.
- Email everyone who enquired and did not book, with one practical improvement for their site.
- Offer past clients a site review and a care plan.
- Review which pages, posts and partners produced calls and give next month's time to those.
Content ideas
- An old and a new homepage for a local business, side by side, with what changedLinkedIn
- Five questions a small business homepage must answer on its first screenWebsite
- What decides the cost of a website, explained without jargonWebsite
- A ten second screen recording tapping through a finished site on a phoneFacebook
- Why opening hours and phone numbers belong in text, not inside a pictureWebsite
- Screenshots of a finished project on a phone, a tablet and a laptopGoogle Business Profile
- A thank you to the photographer whose pictures made a project workLinkedIn
- One quick fix to make on your own site this weekEmail
Your budget
The numbers to watch
Calls and booked intro calls a week
Tally calls from the Google Business Profile with the bookings and enquiries that arrive through the website.
Enquiries by source
Ask each enquirer how they found you and tally Google, LinkedIn, referral and advert answers.
Referrals from partners
Note every enquiry sent by a supplier, and thank them for it.
Google reviews
Count the reviews each month and reuse the words clients use on your own pages.
Enquiries that become projects
Among callers, note how many ask for a proposal and how many sign.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.