AI Web Maker90-day online marketing plan
Swiftroute Logistics
Swiftroute Logistics will turn searches for freight, pallet delivery, storage and customs clearance into calls by making quotes easy to ask for, showing its depot and vehicles, and reaching the businesses that load and unload every day.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a website with a page for each service and a quote form that asks for the collection point, the delivery point, the goods, the size and the date, so every enquiry arrives ready to price.
Complete a Google Business Profile for the depot with hours, loading details and photos of the building and vehicles, because a search for a freight company near me is answered by whoever looks closest and most established.
Go to the businesses that ship every week, from industrial estates and parks to wholesalers and importers, and win a regular lane with a trial delivery quoted in writing.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “freight company near me” | 7.5K-25K | Medium |
| “road freight services” | 7.5K-25K | Medium |
| “haulage company near me” | 7.5K-25K | Medium |
| “logistics company near me” | 2.5K-7.5K | Medium |
| “pallet delivery service” | 2.5K-7.5K | Medium |
| “warehouse storage services” | 2.5K-7.5K | Medium |
| “customs clearance services” | 2.5K-7.5K | Medium |
| “last mile delivery company” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Small and medium manufacturers, wholesalers and importers
What they need: Goods collected and delivered on the day agreed, held safely in between and cleared through customs with the paperwork right first time.
Where they look: Google searches for freight and storage, LinkedIn, trade events and introductions from suppliers and customs agents.
Online sellers and retailers needing storage and last-mile delivery
What they need: Orders collected, stored and delivered to their customers with clear delivery windows and proof of delivery they can show.
Where they look: Facebook groups for sellers, Google searches, LinkedIn and recommendations from other sellers.
Transport and procurement managers at larger businesses
What they need: A dependable second carrier or local depot to cover peaks, with clear rates, tracking and one person to call.
Where they look: LinkedIn, tender notices, supplier registration lists and introductions from other carriers.
Your channels, in order
Website and Google search Medium effort · Low cost
Buyers searching for freight or storage want to see at once what you move and where, and a page for each service matches the search that brought them.
- Write a page each for road freight, pallet delivery, warehouse storage, customs clearance and last-mile delivery, using the search phrases in this plan.
- Make the quote form ask for collection and delivery points, the goods, the number of pallets or weight and the date.
- Show a map or list of the regions you cover, your vehicle types and the depot's opening hours.
Google Business Profile Low effort · Free
A depot that appears on the map for freight and storage searches gets the call from buyers who want a carrier close to their own door.
- Choose a freight or trucking service category, add warehouse as an extra one and list the regions you serve and your depot hours.
- Upload photos of the yard, the loading bays, the vehicles and the warehouse racking, with no customer goods or labels in view.
- Ask regular customers for a review that says what you move for them, and reply to each in plain words.
LinkedIn Medium effort · Free
Transport, import and procurement managers search it for suppliers, and a clear company page makes a first message worth answering.
- Set up a company page that lists your services, your regions and your vehicle types, then add the owner and operations manager.
- Connect with transport managers, importers and buyers in your area, with a short note about what you move and where.
- Share one depot or vehicle update a week and one written customer case study when a customer agrees.
Shippers on your doorstep High effort · Low cost
The businesses that load and unload near your depot already pay someone to move goods, and a phone call can meet them before a rival does.
- List the manufacturers, wholesalers and importers on the industrial estates and parks in your delivery area and phone each with a one-line description of what you move.
- Quote one trial delivery or a short period of storage in writing for any business that has never used you.
- Ask every regular customer to introduce you to a supplier or a customer who ships in the same way.
Tenders and supplier lists High effort · Free
Councils, manufacturers and large retailers add carriers through registration lists and formal requests, and a firm with its documents ready can reply quickly.
- Register on the supplier lists and buying portals used by local councils and larger businesses, and set alerts for transport and storage notices.
- Keep a ready pack of your company profile, vehicle list, safety policy and the insurance certificates you hold, so each reply starts from the same documents.
Email to customers and past enquirers Low effort · Free
Shipping demand swings through the year, and a short note before a busy period reminds customers to book space with you.
- Collect an email address, with permission, on every quote and every account application.
- Send a short note before the retail peak and before year-end inventory counts, asking regular customers for their expected volumes.
What your website needs
- A home page that names the regions and the depot, says logistics company in its first line and puts a call button and a quote form on the first screen.
- A road freight services page for full loads and part loads, listing vehicle types, loading arrangements and the areas you cover.
- A pallet delivery service page for scheduled and next-day work, explaining how bookings, tracking and proof of delivery work.
- A warehouse storage services page for pallet storage, goods in and out and inventory counts, with photos of the building and racking.
- A customs clearance services page for importers and exporters, saying what you need from them at each step and what you do on their behalf.
- A last mile delivery company page for retailers and online sellers, with delivery windows, signatures and photos on delivery.
- A request a quote page that asks for the collection point, delivery point, goods, size and date, and promises a reply by a stated time that you can keep.
Your 90 days
Month 1: Get quotable
- Go live with the website, a page for each service and a quote form that asks for collection, delivery, goods, size and date.
- Set up the Google Business Profile for the depot with categories, hours, loading details and photos of the vehicles and the building.
- Write a one-page capacity sheet listing vehicle types, regions, storage space and cut-off times, for the website and for visits.
- Gather your insurance certificates, safety policy and vehicle details into one pack, ready for any buyer who asks.
- Build the LinkedIn company page and note the transport, import and procurement managers you want to reach.
Month 2: Reach the shippers
- Phone and visit businesses with loading bays in your delivery area and leave the capacity sheet.
- Message transport and procurement managers on LinkedIn with a short note on the regions and services you cover.
- Register on the supplier lists and buying portals used by councils, manufacturers and large retailers.
- Ask every regular customer for a Google review and an introduction to a supplier or customer.
- Follow up every quote with a phone call within the week.
Month 3: Keep the vehicles full
- Switch on a small Google search advert for pallet delivery and customs clearance searches, sending people to the matching page.
- Email customers and past enquirers before the busy period, asking for expected volumes and offering to hold space.
- Send your first reply to a tender or request for quote, built from the ready pack.
- Ask two regular customers for a short case study, with permission, saying what they ship and how you helped.
- Review which pages, calls and contacts brought quotes, and plan next month around them.
Content ideas
- What we need from you to quote a delivery: a checklistWebsite
- The documents a first-time importer should have ready before goods arriveWebsite
- Pallet or part load? How the choice changes the quoteWebsite
- How proof of delivery works and what you receive after each dropWebsite
- How storage and delivery needs shift after the retail peak, for online sellers and shopsLinkedIn
- A customer's storage and delivery arrangement, written up with their permissionLinkedIn
- The checks a driver makes before a loaded vehicle leaves the yardGoogle Business Profile
- Planning peak season capacity now: a note to regular customersEmail
Your budget
The numbers to watch
Quote requests a week
Add up the forms, calls and profile contacts each week and mark the service each one was for.
Quotes that turn into regular work
Record each quote and whether it became a one-off job or a regular lane, split by service.
Time from request to quote
Write down how long each quote takes to send, and work to bring that time down.
Introductions from customers
Tally the new enquiries each month that began with a customer or supplier passing on your name.
Calls from the doorstep list
Mark each business you phoned or visited and note which ones asked for a quote.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.