AI Web Maker90-day online marketing plan
Graze and Gather Boards
Graze and Gather Boards will turn dates in other people's diaries into booked boards, boxes and tables by being easy to find, easy to book online and easy for venues to recommend.
More online orders or bookings · Under 100 US dollars a month
Your three priorities
Give each product its own booking page, with a form that asks for the date, the number of guests, the venue and any dietary needs, so a buyer can request a quote in a few minutes.
Show finished boards and tables sorted by occasion, because hosts and planners choose by how the spread looks and how much it seems to feed.
Get onto the supplier lists of local venues and wedding planners, whose recommendations bring bookings you would never reach through advertising.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “grazing table near me” | 7.5K-25K | Medium |
| “grazing box delivery” | 7.5K-25K | Medium |
| “wedding grazing table” | 7.5K-25K | Medium |
| “corporate grazing boxes” | 7.5K-25K | Medium |
| “party platters near me” | 7.5K-25K | Medium |
| “charcuterie board delivery” | 2.5K-7.5K | Medium |
| “cheese and meat platters” | 2.5K-7.5K | Medium |
| “baby shower grazing board” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Hosts feeding a crowd at home
What they need: A board or box that arrives chilled and ready to serve, sized for the guests and labelled for any dietary needs.
Where they look: Searches for party platters near me and baby shower grazing board, local Facebook groups and photographs on Instagram.
Couples and wedding planners
What they need: A grazing table set up at the venue on time, quoted early and planned around the guest list and dietary needs.
Where they look: Searches for wedding grazing table, supplier lists kept by venues and planners, and recommendations after an event.
Office managers and event teams
What they need: Boards or boxes for a meeting, a launch or a team day, delivered at an agreed hour with an invoice.
Where they look: Searches for corporate grazing boxes, LinkedIn and email, and word of mouth between assistants and managers.
Your channels, in order
Website and Google search Medium effort · Low cost
Buyers search for the board, box or table they have in mind, and a booking page for each one answers those searches.
- Make pages for grazing tables, grazing boxes, party platters, wedding grazing and corporate grazing boxes, following the search phrases above.
- Put a booking form on each page asking for the date, guests, venue or address and dietary needs.
- Add a page on delivery, set-up and how the food is kept chilled, so planners can answer their own questions.
Google Business Profile Low effort · Free
It lets you appear for grazing table near me and shows your delivery area, photographs and reviews in one place.
- Choose a catering category, set your service area and list your boards, boxes and tables as products.
- Add photographs of finished tables from a distance and boards from above.
- Ask every host for a review by message a day after the event, and answer each one.
Instagram Medium effort · Free
A finished board is eye-catching, and hosts and couples save photographs of tables long before they book.
- Film each table or board being built, from the bare surface to the last garnish, and link to the booking page.
- Photograph every job from above and from a few steps back, with no guests in the picture.
- Save highlights for weddings, parties, offices and dietary boards.
Venues and wedding planners High effort · Low cost
A venue or planner who trusts you will pass your name to every client who asks about food, which brings bookings month after month.
- List the venues and planners in your area and send each a one-page profile with photographs and your set-up needs.
- Ask to visit a venue to see its access and kitchen, so quoting there is quicker.
- Credit planners and photographers who share pictures of your tables, and thank them by message.
Facebook Medium effort · Low cost
Local parent, community and event groups are where hosts ask who can supply food for a party, and a page gives them somewhere to look.
- Start a page listing your delivery area, a message button and photographs of recent boards.
- Reply helpfully to requests for party food in groups that welcome business replies.
LinkedIn and office outreach Medium effort · Free
Office managers and event teams book food for meetings and launches, and many of them use LinkedIn and email at work.
- Post a photograph of a board on a meeting-room table, with a line on how corporate orders work.
- Email the facilities or events contact at local firms and offer a regular slot, such as a monthly team lunch board.
What your website needs
- A home page that says grazing boards, boxes and tables in its first line, with photographs by occasion and a booking button.
- A grazing table near me page showing table sizes by guest numbers, the set-up routine and the area you cover.
- A grazing box delivery page with what each box holds, how it is packed and the hour it can arrive.
- A wedding grazing table page for couples and planners, with how far ahead to book and how venue visits work.
- A corporate grazing boxes page for offices, with invoicing, regular orders and delivery to reception.
- A party platters and baby shower grazing board page sorted by the type of gathering.
- A page on dietary needs, allergens and how the food is kept chilled and when to serve it.
Your 90 days
Month 1: Open for bookings
- Publish the website with a booking page for tables, boxes, party platters, weddings and corporate orders, each with a form.
- Add the dietary and allergen page and the delivery and set-up page.
- Open the Google Business Profile with your service area, delivery hours, products and photographs.
- Photograph a full table, a board from above and a box opened, each in good light.
- Prepare a one-page profile with photographs to send to venues and planners.
Month 2: Meet the people who recommend
- Post a build video and a finished table photograph each week on Instagram, linked to the booking page.
- Send the one-page profile to local venues and planners, and arrange to visit the ones that reply.
- Start the Facebook page and ask to join local party and community groups.
- Ask each host and planner for a review a day after the event.
- Email a few local offices with the corporate page and an offer of a regular team lunch board.
Month 3: Fill the diary
- Run a small advert on Instagram and Facebook to hosts in your area before the next busy party date, sent to the booking page.
- Follow up each venue and planner once, and ask whether they would add you to their supplier list.
- Post a LinkedIn photograph of an office board and message the contacts who replied.
- Write to past hosts as their next birthday, anniversary or party season approaches.
- Compare bookings by type and by source, then spend the next month's effort where most came from.
Content ideas
- A grazing table built from the bare surface to the last grapeInstagram
- Which board, box or table suits which kind of gatheringWebsite
- A grazing box laid out from above and then closed up for deliveryInstagram
- How the food stays chilled and when to set it outWebsite
- A venue set-up shown in three photographs: arrival, arranging, finishedVenues and wedding planners
- A vegetarian board shown next to a meat and cheese boardFacebook
- A board on a meeting-room table before the team arrivesLinkedIn and office outreach
- A finished table photographed on the day and posted as the week's pickGoogle Business Profile
Your budget
The numbers to watch
Booking requests a week
Count the forms and messages that arrive with a date and a number of guests.
Bookings by type
Tally party boards, boxes, tables, weddings and corporate orders apart to see which is growing.
Requests that become bookings
Note how many requests end in a confirmed date and which ones stall.
Venues and planners who send work
Keep a list of who has recommended you and how many bookings each has brought.
Repeat corporate orders
Mark each office that books a second time and the gap between orders.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.