AI Web Maker90-day online marketing plan
Silver Step Dance Studio
Silver Step Dance Studio will fill its classes by reaching parents before each term begins and by giving every family and adult beginner an easy first visit to the studio.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Set up a Google Business Profile that shows the studio address, a timetable link and photos of the floor, the mirrors and the waiting area, because parents looking on a phone like to see the room before they call.
Make a website that gives every style and age group its own page, adds a term dates page and a try-out class form, so a parent searching for kids dance classes can book a visit in one go.
Hold an open week at the start of each term and invite every enquiry to try a class, because families commit once they have seen the room and met the teacher.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “dance classes near me” | not measured |
| “kids dance classes” | not measured |
| “ballet classes for children” | not measured |
| “hip hop dance classes” | not measured |
| “ballroom dancing lessons” | not measured |
| “adult beginner ballet” | not measured |
| “toddler dance classes” | not measured |
| “contemporary dance classes” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Parents choosing a class for a young child
What they need: A friendly, well-run studio near home or school, with a class that fits after school or at the weekend and a place to wait.
Where they look: Google searches for kids dance classes, parent groups on Facebook, school gate conversations and school newsletters.
Teenagers and their parents looking for hip hop or contemporary
What they need: Lively classes with people their own age and a teacher they like, at a time that works around homework.
Where they look: Instagram and TikTok clips, friends in the same year at school and Google searches made by parents.
Adults wanting to start ballroom or ballet
What they need: A welcoming beginner class in the evening or at the weekend, for people who have never danced or are returning to it.
Where they look: Google searches for adult beginner classes, Facebook and friends who dance.
Your channels, in order
Google Business Profile Low effort · Free
It shows the studio on the map when a parent searches for dance classes near me and puts the address, hours and timetable one tap away.
- Choose a dance school category, add your address, hours and timetable link.
- Add photos of the studio floor, the mirrors, the barre and the waiting area.
- Post the open week dates and reply to every review, especially those from parents.
Website and Google search Medium effort · Low cost
Parents search for a style and an age group, and a page for each lets you answer the search and the worries behind it.
- Make pages for kids dance classes, ballet for children, hip hop, ballroom and adult beginners using the phrases in this plan.
- Add a term dates page and a short form to book a try-out class.
- Write a first class page covering what to wear, where parents wait and how collection works.
Facebook Medium effort · Low cost
Local parents ask each other which dance class to choose, and an event page makes an open week easy to share.
- Set up a page with the address, timetable link and a message button.
- Create an event for each open week and share it in local parent groups where the rules allow.
- Post a short clip from each class once the parents have agreed.
Schools, nurseries and community venues Medium effort · Low cost
The families you want are already in touch with the school, the nursery and the community hall nearest to the studio.
- Ask each nearby school and nursery whether you may send a one-page flyer home with the term dates.
- Leave flyers at the library, the community centre and the children's shops close to the studio.
- Offer a short taster at a school fair or a family day.
Instagram Medium effort · Free
Teenagers and adults watch short videos of routines and warm-ups before choosing a class.
- Post a short clip of a warm-up, a routine step or the studio floor twice a week, with permission.
- Put the timetable link and the studio address in the bio.
Email and text reminders Low effort · Free
Families who have tried a class need a nudge to book the next term before places go.
- Collect a parent's email and mobile number, with permission, on every try-out class form.
- Send term dates, places left and the booking link three weeks before each term.
What your website needs
- A home page that leads with dance classes where you are, the next open week date and a button to book a try-out class.
- A kids dance classes page that sets out each age group, the day and time and how children move up.
- A ballet classes for children page with what to wear, what the class involves and where parents wait.
- A hip hop dance classes page for children, teenagers and adults, with a short clip.
- A ballroom dancing lessons page and an adult beginner ballet page that say beginners are welcome.
- A term dates and timetable page that reads well on a phone, with places left in each class.
- A first class page with a photo of the entrance, the changing area and the studio.
Your 90 days
Month 1: Set the stage
- Put the website live with a page for each style, plus a try-out class form on every page.
- Fill in the Google Business Profile, adding photos of the studio and the timetable link.
- Create the Facebook page and an event for the open week at the start of next term.
- Design a one-page flyer with the term dates, the open week and how to book.
Month 2: Open the doors
- Take the flyer to every school and nursery near the studio and to the community venues.
- Share the open week event in local parent groups, following each group's rules.
- Run the open week with a sign-in sheet that records how each family heard of you.
- Call or message every family who tried a class within two days to ask how it went.
Month 3: Fill the term
- Put a small Facebook advert in front of parents living near the studio for the classes that still have places.
- Send the term reminder by email and text to everyone who tried a class and did not book.
- Start a waiting list for the classes that are full and tell families when a place opens.
- Ask parents of regular students for a Google review that describes the welcome.
Content ideas
- How a child moves from one level to the next, as the teachers see itWebsite
- Where to park, where to wait and where the changing rooms areGoogle Business Profile
- The studio owner answers three questions parents ask before booking, in a short videoFacebook
- The open week timetable, class by class, with a booking formWebsite
- A page for couples who want to learn a dance before a special occasionWebsite
- Photos of the barre, the mirror wall and the floor for the Google listingGoogle Business Profile
- Teenagers choosing between hip hop and contemporary: what each class feels likeInstagram
- A thank-you to the parents who passed our name on, with next term's datesFacebook
Your budget
The numbers to watch
Families at the open week
Count the sign-in sheet and note each family's school or neighbourhood.
Try-out classes that become bookings
Record how many families who tried a class booked a full term.
Calls and form requests
Tally weekly calls from your Google listing and enquiries from the website form.
Where families heard of you
Ask on the registration form and tally school, Facebook, Google and word of mouth.
Google reviews from parents
Check the number and the average at the end of each month.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.