AI Web Maker90-day online marketing plan
Cartwell Goods
Cartwell Goods will turn more website visitors into orders by making every product page answer a shopper's questions, building an email list and reminding people who looked but did not buy.
More online orders or bookings · Under 100 US dollars a month
Your three priorities
Give every product page clear photos, an honest description, the delivery options and the returns steps, so a shopper who lands on one page from Google or a video can order without leaving it.
Collect email addresses at checkout and through a short sign-up, so every buyer can be reached again for reorders, gift dates and new arrivals.
Spend the small advert budget only on reminding people who visited a product or filled a basket, since they are the closest to ordering.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “gifts delivered to your door” | 7.5K-25K | Medium |
| “christmas last order dates” | 7.5K-25K | Medium |
| “unique gifts online” | 2.5K-7.5K | Medium |
| “home goods online” | 2.5K-7.5K | Medium |
| “next day delivery gifts” | 2.5K-7.5K | Medium |
| “online gift shop” | 250-750 | Low |
| “independent online shop” | 0-250 | Low |
| “online shop easy returns” | 0-250 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Gift buyers shopping against a date
What they need: Something they can choose, have wrapped and have delivered in time, with a clear last order date and a gift message.
Where they look: Google searches for gift ideas, Pinterest boards, Instagram posts and emails from shops they have bought from before.
Shoppers looking for a particular product
What they need: A shop that shows the exact item with real photos, honest sizes and a simple way to send it back if it is wrong.
Where they look: Google searches, product results in search and the reviews they read before ordering.
Past customers ready to order again
What they need: A reason to come back, such as a restock, a new arrival or a reminder when something they bought is running low.
Where they look: Email, Instagram and the card inside their last parcel.
Your channels, in order
Website and Google search Medium effort · Low cost
Shoppers searching for a product or a gift land on a product page, so those pages are where orders are won or lost.
- Give each product its own page with clear photos, a plain description, the delivery options and the returns steps.
- Make a gift ideas page and a delivery and returns page, using the search phrases in this plan.
- Show the last order dates for delivery before each gifting season.
Email Low effort · Free
Email reaches people who already know the shop, at almost no cost for each message.
- Ask for an email address at checkout and with a short sign-up on the home page, always with permission.
- Send a short follow-up after each order that asks for a review and shows two related products.
- Email a note when a popular product is back in stock or a new arrival lands.
Instagram Medium effort · Free
Photos and short videos of products in use let people discover the shop before they ever search for it.
- Post a photo or short video of a product in use, each linked to its product page.
- Reply to every comment and message within a day, since a shopper's question is a buying signal.
- Save your strongest posts as highlights for gifts, new arrivals and delivery questions.
Pinterest Low effort · Free
People save ideas for gifts and homes on Pinterest, and a saved pin keeps sending visitors to a product page for a long time.
- Make boards for gift ideas and home looks, using your own product photos.
- Pin each new product with a clear title and a link to its page.
Facebook and Instagram adverts Medium effort · Low cost
A small reminder advert brings back visitors who looked at a product and left without buying.
- Show people who visited a product page in the last few weeks the product they viewed, with a line on delivery and returns.
- Send each advert to the exact product page the visitor looked at.
- Switch off any advert that brings clicks but no orders.
What your website needs
- A home page that says what you sell in its first line, shows your best sellers and links to gift ideas.
- A page for every product with several photos, sizes, materials, delivery options and returns steps, named as shoppers search, such as home goods online.
- A gift ideas page for the searches unique gifts online and online gift shop, with gift messages and delivery to another address.
- A delivery and returns page in plain words, with the last order dates for each gifting season, for searches like christmas last order dates.
- Real reviews from buyers on each product page, with the reviewer's first name.
- An about page that shows who runs the shop, for people searching for an independent online shop.
Your 90 days
Month 1: Make the shop easy to buy from
- Give every product a page with clear photos, an honest description, the delivery options and the returns steps.
- Publish a delivery and returns page and a gift ideas page, with the last order dates for the next gifting season.
- Add an email sign-up to the home page and checkout, and send a thank-you message after every order.
- Set up Instagram and Pinterest with the shop name, a link to the website and a first board of gift ideas.
- Print a thank-you card for every parcel with the shop name, the returns steps and an invitation to leave a review.
Month 2: Build trust and visitors
- Ask every buyer for a review a few days after delivery and show the reviews on the product pages.
- Post a product in use on Instagram twice a week and pin the same photos to Pinterest boards.
- Publish a gift guide on the website before the next gifting date, linking to each product page.
- Send your first email to the list with new arrivals and the last order dates.
- Improve the photos on any product page that gets visitors but few orders.
Month 3: Bring shoppers back
- Add a reminder email for baskets left behind, with a link straight back to the basket.
- Start a small reminder advert on Facebook and Instagram for people who visited a product page.
- Email past buyers when something they bought is back in stock or a gift date is near.
- Put the last order dates in your Instagram highlights and your email footer before the busy dates.
- Compare the orders from each source and keep working on the ones that bring buyers.
Content ideas
- A gift guide grouped by person and occasionWebsite
- Last order dates for delivery before the gifting seasonWebsite
- A care guide for your most popular product, with the right and wrong ways to use itWebsite
- A board of gift ideas for a host or a new homePinterest
- Why customers send things back, and what we changed because of itEmail
- A new arrival, with the reason it joined the rangeEmail
- A reviewer's words about delivery, quoted with their permissionInstagram
- The product a visitor viewed, shown again with one line on returnsFacebook and Instagram adverts
Your budget
The numbers to watch
Orders a week
Count the orders in your shop's order list each week and note which source each buyer came from.
Visitors who order
Divide the orders in a week by the visits to the website for a simple view of how well your pages sell.
Baskets left behind
Count baskets started but not paid for, and see whether reminder emails bring some of them back.
Orders from returning customers
Note how many orders each month come from people who have bought from you before.
Email sign-ups
Count the new addresses each week from checkout and the home page.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.