AI Web Maker90-day online marketing plan
Plankwise Flooring
Plankwise Flooring will turn people who are choosing floors into phone calls and home visits by showing finished rooms, answering the questions buyers ask and making a simple measure the first booking.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Put finished rooms at the centre of the website and the Google listing, each with the material, the room and what was done underneath, because people choose a fitter by what they can see.
Make a home visit with samples and a measure the next step on every page, so a call carries little risk and the customer sees the floor in their own light.
Build relationships with the people who meet buyers before you do, such as kitchen and bathroom fitters, builders, interior designers and letting agents.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “flooring company near me” | not measured |
| “floor fitters near me” | not measured |
| “hardwood floor installation” | not measured |
| “laminate flooring fitting” | not measured |
| “vinyl flooring installation” | not measured |
| “carpet fitters near me” | not measured |
| “tile floor installation” | not measured |
| “supply and fit flooring” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Homeowners renovating a room or the whole house
What they need: A floor that suits the room and the way they live, explained clearly, from a fitter who will be in the house for days.
Where they look: Google searches on a phone, floors saved on Pinterest and Instagram, and recommendations from builders and neighbours.
Landlords and letting agents between tenancies
What they need: Durable, easy-clean floors fitted in the gap between tenants, with a simple quote and invoice.
Where they look: Searches for flooring company near me, letting agents and property managers, and local landlord groups on Facebook.
Owners of shops, cafes and small offices
What they need: A hard-wearing floor fitted around opening hours, with a clear schedule and little disruption.
Where they look: Google searches, shopfitters and builders, and LinkedIn.
Your channels, in order
Website and Google search Medium effort · Low cost
Buyers search by material and by room, so a page for each lets you appear when they are ready to ask.
- Build a page for each material, hardwood, laminate, vinyl, tile and carpet, titled with the phrase people search for it by.
- Add finished-room photos to every page, each with a line on the room, the material and what was done underneath.
- Add a call button and a short form for booking a home visit and measure to every page.
Google Business Profile Low effort · Free
Searchers comparing fitters see photos in the map results, so a listing full of finished rooms makes them reach for the phone.
- Add your service area instead of a showroom address if you visit customers' homes.
- Upload photos of finished rooms regularly, with captions naming the material.
- Ask customers to review the fitting and the finish, and reply to every review.
Instagram and Pinterest Medium effort · Low cost
People collect floors they like long before they call, and a board or a grid of finished rooms puts you in front of them.
- Post a photo of each finished room with the material and a line on the room.
- Make Pinterest boards for hardwood, stairs, kitchens and bathrooms, each pin linking to the matching page on your website.
- Save highlights by room type, so a visitor can find a hallway or a kitchen quickly.
Kitchen fitters, builders, designers and agents Medium effort · Low cost
They meet buyers at the moment a floor is needed and pass on the fitter they trust.
- Visit kitchen and bathroom fitters, builders, interior designers and letting agents with a sample board and a card.
- Offer a clear fitting date and a short note on each job, so they can tell their own client what to expect.
- Thank anyone who sends you work.
Facebook Medium effort · Low cost
Local groups are where neighbours ask who fitted a floor and whether they would use them again.
- Open a page that names the materials you fit and your area, with messaging switched on.
- Share a finished room each week, naming the material and the room.
- Join in when a local group asks who fits floors, as long as its rules allow businesses to reply.
What your website needs
- A home page that opens with flooring company near me, names your area and offers a home visit with samples.
- A page for each material, such as hardwood floor installation and laminate flooring fitting, with finished rooms and what the material suits.
- A supply and fit flooring page explaining how a visit, a quote, a fitting date and a walk-through work.
- A page on subfloor preparation, explaining levelling and moisture checks in plain words.
- A gallery of finished rooms sorted by room, such as kitchens, hallways, stairs and bedrooms.
- A page for landlords, letting agents and small businesses, covering fitting around tenancies and opening hours.
- A page on caring for each type of floor, using the questions customers ask on visits.
Your 90 days
Month 1: Show the rooms
- Photograph your recent finished rooms in daylight from the doorway, noting the material and the room for each.
- Put the website online with its material pages, the gallery and a form to request a home visit.
- Finish the Google listing with your service area, the materials you fit and your best room photos.
- Set up Instagram and Pinterest and post your opening set of rooms.
Month 2: Book the visits
- Ask each recent customer to review the fitting on Google, and answer every review you receive.
- Take a sample board and a card to kitchen fitters, builders and interior designers in your area.
- Pin finished rooms to Pinterest boards that link to the matching website page.
- Add the page for landlords and small businesses, and send it to local letting agents.
- Follow up every quote with a short message offering to answer questions or visit again.
Month 3: Grow the partners
- Run a small Facebook and Instagram advert for a home visit and measure to homeowners in your area.
- Message past customers to ask whether another room is next, with a photo of a recent finished room.
- Send thanks and a short note to each partner who passed on work.
- Publish a short care guide for each type of floor.
- Review which room photos, pages and partners led to home visits, and plan next month around them.
Content ideas
- A hallway floor from bare boards to finished room, shown in four photosInstagram
- Hardwood or laminate for a kitchen: what to ask before you chooseWebsite
- Why we check the subfloor before we fit anythingWebsite
- A Pinterest board of staircases fitted in carpet and in woodPinterest
- Vinyl in a bathroom: what it suits and what to avoidWebsite
- Photo of the week: a finished room taken from the doorwayGoogle Business Profile
- What to expect on fitting day, hour by hourWebsite
- Samples in your own light: why we visit before you decideFacebook
Your budget
The numbers to watch
Weekly enquiries by source
Tally the calls, website forms and social media messages, and note which source each came from.
Home visits booked
Note how many enquiries turn into a booked visit and measure.
Quotes accepted
Count the quotes you send and the ones accepted each month.
Rooms and pages that bring calls
Ask callers what they saw, and note the materials and rooms mentioned most.
Work from partners
Tally the jobs that come from builders, kitchen fitters, designers and agents.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.