AI Web Maker90-day online marketing plan
Summit Ridge Roofing
Summit Ridge Roofing will turn leaks, storms and ageing roofs into phone calls by showing real roof photos on Google, gathering reviews and getting known by the people who recommend roofers.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a website with its own page for repairs, replacements, flat roofs, gutters and storm damage, each with a call button at the top, so people searching for that exact problem land in the right place.
Fill in every part of the Google Business Profile, from the roofing categories to the towns you serve, and add photos taken on real roofs before asking every finished customer for a review that mentions the job.
Get to know the people who send roofing work, such as estate agents, home inspectors and property managers, so calls keep coming between storms.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “roofers near me” | 25K-130K | High |
| “roof leak repair” | 25K-130K | High |
| “roof inspection” | 25K-130K | High |
| “flat roof repair” | 7.5K-25K | Medium |
| “gutter repair” | 7.5K-25K | Medium |
| “roof repair” | 2.5K-7.5K | Medium |
| “roof replacement” | 2.5K-7.5K | Medium |
| “storm damage roof repair” | 250-750 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Homeowners with a leak or storm damage
What they need: Someone who answers quickly, makes the roof safe and explains the problem without pushing a new roof.
Where they look: A quick phone search while the rain is still coming in, the roofers shown on Google Maps and posts in local Facebook groups.
Homeowners planning a replacement
What they need: Clear options, written quotes and proof of past work before they commit to a large job on their home.
Where they look: Reviews on Google, photo galleries on roofers' websites and recommendations from neighbours and friends.
Landlords, property managers and estate agents
What they need: A dependable roofer for inspections, sale reports and repairs across several buildings, with photos for their records.
Where they look: Searches for a roof inspection, word from builders and surveyors they already use, and LinkedIn.
Your channels, in order
Website and Google search Medium effort · Low cost
People with a roof problem search for it by name, and a page for each problem gives Google something to match.
- Give roof repair, roof leak repair, roof replacement, flat roof repair, gutter repair and storm damage a page of their own, named with the search phrases above.
- Place a tap-to-call button high on each page, next to a short form that asks for the address and a photo of the problem.
- Add a gallery of finished roofs, captioning each with the fault you found and how you put it right.
Google Business Profile Low effort · Free
Urgent roofing calls often start on Google Maps, where a full listing with photos and reviews earns the tap to call.
- Choose roofing contractor as the main category, list gutter and storm repairs as services and set your service area.
- Upload photos from your own jobs every week, mixing close-ups of repairs with wide shots of finished roofs.
- Text each customer a review link on the day the job is finished.
Yard signs and scaffold banners Low effort · Low cost
A roofing job is in full view of the street for days, and a sign tells every neighbour who is doing it.
- Ask each customer if you may put a sign in the front garden or a banner on the scaffold while you work.
- Leave a short card at nearby houses saying you are working on the street and how to reach you if they have a roof worry.
Estate agents, home inspectors and property managers Medium effort · Free
They come across roof problems every week and need a roofer they can recommend without worrying about it.
- Introduce yourself with a short company profile and photos from a few recent jobs.
- Offer quick inspection reports with photos for homes being bought, sold or let.
- Thank every referral and tell the person who sent it how the job went.
Facebook Medium effort · Low cost
Community groups fill with requests for a trustworthy roofer whenever a storm passes through.
- Open a business page that names the towns you cover, carries a call button and shows photos of your own roofs.
- After bad weather, post what to check from the ground and how to reach you.
- When someone in a community group asks for a roofer, reply with a short, helpful answer if the group permits traders to do so.
What your website needs
- A home page that names roof repairs and replacements in its first line, says which areas you cover and answers roofers near me with a call button.
- A roof repair page that also covers roof leak repair, with the usual causes and what a repair visit involves.
- A roof replacement page explaining materials, the stages of the job and how the household is affected while you work.
- A flat roof repair page for extensions, garages, dormers and commercial units.
- A storm damage roof repair page with what to do straight after a storm and the fastest way to reach you.
- A gutter repair page covering clearing, leaking joints and replacement.
- A roof inspection page for buyers, sellers and landlords, showing the kind of photos and notes you provide.
Your 90 days
Month 1: Get on the map
- Launch the website, making sure every roofing service has its own page and every page can ring you in one tap.
- Work through the Google Business Profile until no field is empty, from categories and hours to the areas served, and upload photos of real roofs.
- Order yard signs and scaffold banners large enough to read your name and number from the pavement or sidewalk.
- Create the Facebook page and become a member of the neighbourhood groups in each town on your list.
- List the estate agents, home inspectors and property managers you want to meet.
Month 2: Earn trust
- Add the gallery of before and after photos to the website, with a short note on each job.
- Text a review link to each customer as the scaffold comes down, and thank every reviewer by name.
- Call or visit a few partners each week with your profile and photos of recent work.
- Put up a sign or banner on every job and leave cards at the neighbouring houses.
- Share a couple of finished roofs each week, both on Facebook and as updates on the Google Business Profile.
Month 3: Ready for the next storm
- Add a checklist to the storm damage page on what to do and what to photograph after a storm.
- Switch on a small Facebook advert for homeowners nearby within a day of heavy weather, with a button that rings you.
- Message past customers about gutter clearing and a roof check before winter.
- Ask each partner how the referrals went and agree how they will send you the next ones.
- Look at where every call came from this quarter and give more time to the sources that brought the most.
Content ideas
- Close-up of a slipped tile or lifted shingle and how it lets water inFacebook
- What to check from the ground after a storm, without climbing a ladderWebsite
- Repair or replace: how we decide what a roof needsWebsite
- Time-lapse of a roof replacement from strip-off to finished ridgeFacebook
- Why blocked gutters lead to damp patches on inside wallsGoogle Business Profile
- A leaking flat roof on an extension, before and afterGoogle Business Profile
- What a roof inspection report tells a home buyerWebsite
- Meet the crew and the safety kit they set up before every jobFacebook
Your budget
The numbers to watch
Calls a week
Count calls coming from the site, the Maps listing and your signs, and note what each caller needed.
Inspections booked
Write down every inspection booked and whether it led to a repair, a replacement or nothing yet.
Google reviews
Note how many reviews you have on the first of each month and which jobs customers wrote about.
Jobs from partners
Keep a simple list of work sent by agents, inspectors and property managers.
Calls after storms
Mark storm days on a calendar and compare the calls in the following week with a calm week.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.