AI Web Maker90-day online marketing plan
Easyhaul Movers
Easyhaul Movers will book its trucks well ahead by answering quote requests fast, looking trustworthy on Google and earning the recommendations of the agents who hear about moves first.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Point every page of the website and your Google listing at one action, a quote call or a video survey, because people comparing movers often ring two or three firms in the same evening.
Gather reviews that mention care, punctuality and calm and show them beside your phone number, since trust with belongings decides who gets the call.
Build relationships with estate agents, letting agents and storage and cleaning firms, who hear about moves weeks before the customer starts to search.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “movers near me” | not measured |
| “local moving company” | not measured |
| “long distance movers” | not measured |
| “house removals near me” | not measured |
| “moving packing service” | not measured |
| “office relocation service” | not measured |
| “moving and storage” | not measured |
| “moving company prices” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Families and first-time buyers with a fixed completion, closing or collection date
What they need: A firm date, a clear price and a team that handles furniture and boxes with care.
Where they look: A phone search, an agent's suggestion, a friend who has just moved and local Facebook groups.
Renters, students and people moving to a smaller home
What they need: A move sized to their things, with help on the stairs, a clear price and a van that arrives when promised.
Where they look: Phone searches, Facebook groups for the area and advice from landlords and family.
Offices and small businesses relocating
What they need: A move planned to cause little downtime, with desks, equipment and files labelled and placed where they belong.
Where they look: Searches for office relocation, LinkedIn and word from commercial agents.
Your channels, in order
Website and Google search Medium effort · Low cost
Move searches differ by distance and by customer, so a page for local, long distance and office moves lets the site meet each one.
- Dedicate a page each to local moves, long distance moves, packing, office relocation and storage, with the search phrases as headings.
- Put a quote button and a video survey option beside your number on every page.
- Explain on a page how a quote is worked out, without listing prices, so callers arrive knowing what to expect.
Google Business Profile Low effort · Free
Local mover searches show a map first, and a full listing with reviews is how you earn a place on it.
- Pick moving company as your category, add packing, storage and long distance as services and mark your service area.
- Post a photo of a wrapped sofa, a loaded truck or a labelled room each week.
- Ask for a review on the day of unloading, while the move is fresh, and reply to each.
Quote calls and video surveys Medium effort · Free
A mover wins the job by answering fast and making the quote easy, and many customers cannot be home for a survey visit.
- Offer a video survey where the customer walks round the rooms on a call, and follow it with a written quote.
- Ring or message every quote that has not been accepted after a day or two, and ask whether the date is still free.
Local partners Medium effort · Free
Estate agents, letting agents and cleaning and storage firms hear about moves weeks ahead and are asked who to trust.
- Give estate agents and letting agents in your area a card and a short checklist of how you handle a move.
- Agree to pass customers to a cleaning firm and a storage business, and ask them to do the same for you.
Facebook Medium effort · Low cost
Neighbourhood groups and pages for people new to an area are where movers are asked about and recommended.
- Start a business page showing the team and the truck, your areas and a message button.
- Share a photo of a wrapped item or a labelled room twice a week, with a line on the care taken.
- Show a small advert to homes nearby ahead of the busy season, with a button to ask for a quote.
What your website needs
- A home page that opens with movers near me, names your area and carries a phone number and a video survey button.
- A local moving company page for house removals near me, with how a move runs from packing to unloading.
- A long distance movers page that explains how you plan the route and agree the delivery date.
- A packing and moving service page that lists the materials you use and what the customer needs to pack themselves.
- An office relocation service page that explains planning around the working week and out of hours moves.
- A moving and storage page for customers whose dates do not line up.
- A moving company prices page that explains what a quote depends on and how to get one.
Your 90 days
Month 1: Make quotes easy
- Go live with a page for each kind of move and a quote button on every page.
- Set up the Google Business Profile with your services, area and photos of wrapped furniture.
- Set up the video survey routine and a template for the written quote.
- Start the Facebook page and join groups for people new to the area.
Month 2: Earn trust
- Add a moving day checklist and a page on how a quote is worked out to the website.
- Send a thank you and a link to a Google review to every customer a few days after the move.
- Visit estate agents and letting agents with a card, and ask what worries their clients most about moving.
- Show a wrapped item or a labelled room on Facebook and your Google listing twice a week.
Month 3: Fill the calendar
- Put a small Facebook advert in front of homes nearby, with a button to ask about a date.
- Follow up every open quote with a call or a message and ask whether the date is still free.
- Approach local offices and commercial agents with the office relocation page.
- Add storage to your conversations with agents for customers whose dates do not line up.
- See which pages, posts and partners produced calls, then give those more time.
Content ideas
- A moving day checklist for the week beforeWebsite
- How to pack a wardrobe box, in one short clipFacebook
- What a video survey involves and why it helps the quoteWebsite
- How we wrap a sofa and a mirrorFacebook
- Moving with a completion date: what to ask your moverWebsite
- How an office move is planned over a weekendGoogle Business Profile
- Meet the team who will be at your door on the dayFacebook
- What to keep with you on moving dayGoogle Business Profile
Your budget
The numbers to watch
Calls and quote requests each week
Record the calls on your listing and the requests that come through your website and Facebook.
Quotes that became booked moves
Keep a list of quotes sent and mark each one when it is booked.
Weeks booked ahead
Check how far into the calendar you are booked each month and which weeks are still empty.
Calls from partners
At the end of each call, ask what led the person to you and note whether an agent or a friend sent them.
Google reviews
At month end, record how many reviews you have and your average rating.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.