AI Web Maker90-day online marketing plan
Truehome Inspections
Truehome Inspections will win more calls by being the independent name that buyers, sellers and their agents find on Google, trust from the reports they see and ring while a purchase is still moving.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a Google Business Profile and a website that explain whom you work for, what an inspection covers and what a report looks like, because buyers compare a few firms and ring the one that looks independent.
Make it easy for agents, lawyers and mortgage brokers to recommend you, with a one-page profile, a sample report page and a quick reply to every enquiry they pass on.
Reach people before they are buying, such as first-time buyers, sellers planning to list and new-build owners, with advice that makes your name familiar before they need you.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “home inspection near me” | not measured |
| “home inspector near me” | not measured |
| “pre purchase home inspection” | not measured |
| “house survey near me” | not measured |
| “building survey near me” | not measured |
| “pre listing home inspection” | not measured |
| “new build snagging inspection” | not measured |
| “home inspection cost” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Buyers with an accepted offer and a limited time to inspect
What they need: An independent inspector who can fit the visit in, explain what the report covers and answer questions before they decide.
Where they look: Google searches on a phone, recommendations from agents, lawyers and brokers, and friends who bought recently.
Sellers who want to know their home's condition before listing
What they need: A clear view of what a buyer's inspector may raise, so they can repair, price or explain it in advance.
Where they look: Google searches such as pre listing home inspection, advice from listing agents and local Facebook groups.
Buyers of new-build homes
What they need: A thorough check for unfinished work and defects before completion or move-in, with a list to send to the builder.
Where they look: Google searches for new build snagging inspection, new-build owner groups on Facebook and recommendations from lawyers.
Your channels, in order
Website and Google search Medium effort · Low cost
Buyers who need an inspection soon compare a few websites, and one that explains the scope and shows a report page earns the call.
- Make a page each for buyer's inspections, pre-listing inspections and new-build snagging, using the search phrases in this plan.
- Add a sample report page with names and addresses removed, and a page on what an inspection covers and cannot see.
- Put a tap-to-call button and a short booking form at the top of every page, and say how your price is worked out.
Google Business Profile Low effort · Free
A buyer searching home inspection near me on a phone sees the map first, and reviews decide who gets the call.
- Choose home inspector as the main category, add your service area and list buyer's, pre-listing and new-build inspections as services.
- Add photos of you at work, such as in a loft or on a ladder, with no address or house number showing.
- Ask each client for a review that mentions the report and the walkthrough, and reply to every one.
Agents, lawyers and brokers Medium effort · Free
They meet buyers before any search begins, and a client who asks for a name usually follows their advice.
- Visit local agents, lawyers and mortgage brokers with a one-page profile and a sample report page.
- Keep your independence plain: do not pay or accept referral fees, and say so.
- Thank each person who sends work, and tell them when the report is delivered, with the client's permission.
Facebook Medium effort · Low cost
First-time buyer and new-build owner groups are where people ask who to trust with an inspection.
- Set up a business page with your service area, a message button and a pinned post on what an inspection covers.
- Post a short guide each week on one part of a house, such as the roof space or the fuse board, never naming a client's property.
- Answer questions in local and buyer groups where the rules allow, and point to your page.
Past clients and reviews Low effort · Free
Satisfied clients recommend you to friends who are buying, and call you again when they sell.
- Send a thank you and a review link after the walkthrough, while the report is fresh.
- Give each client a card to pass on to a friend who is buying.
- Write to past clients once a year with a note on pre-listing inspections.
What your website needs
- A home page that says home inspection and your service area in its first line, with a tap-to-call button and a booking form.
- A buyer's inspection page for people searching pre purchase home inspection or house survey near me, with what is covered and how the report is delivered.
- A building survey page for older or larger houses, saying plainly what you offer and when a specialist is needed.
- A pre-listing inspection page for sellers, with what it shows and how to use it.
- A new-build snagging page with what is checked and how the list is handed to the builder.
- A sample report page with a photograph, a plain sentence and a note on urgency.
- A how we price page, for people searching home inspection cost, that says what affects the price, such as the size and age of the house.
Your 90 days
Month 1: Show how you work
- Publish the website with a page for each inspection type, the sample report page and a how we price page.
- Complete the Google Business Profile with services, service area and photos of you at work.
- Prepare a one-page profile and a sample report page for agents, lawyers and brokers.
- Decide how every call is answered, with a call back the same day for any you miss.
Month 2: Earn the referrals
- Visit local agents, lawyers and mortgage brokers with your pack, and ask what their clients worry about.
- Ask every client so far for a review that mentions the report and the walkthrough.
- Set up the Facebook page and join buyer and new-build groups.
- Add a guide to the website on what an inspection covers and cannot see.
- Post a weekly tip on the Google Business Profile and on Facebook.
Month 3: Reach buyers earlier
- Add a seller's guide to pre-listing inspections to the website.
- Run a small Facebook advert to people in your area who are house-hunting or planning to sell, with a call button.
- Follow up the agents you visited with a thank you for any work they sent.
- Send past clients a note about pre-listing inspections and a card to pass on.
- Count where every call came from and put your time into the sources that produced bookings.
Content ideas
- What a home inspection covers, room by room, and what it cannot seeWebsite
- A sample report page with a photograph, a plain sentence and an urgency noteWebsite
- Questions to ask any inspector before you bookWebsite
- A loft hatch and what an inspector looks for from itFacebook
- What sellers can do before listing to answer buyers' questions earlyWebsite
- Snagging a new build: the unfinished jobs people overlookFacebook
- How to read an inspection report: what is urgent and what is routineGoogle Business Profile
- A one-page guide for agents on what to expect from our reportsAgents, lawyers and brokers
Your budget
The numbers to watch
Calls and booking requests a week
Count the calls from the Google Business Profile and the website form, and keep a simple tally.
Enquiries that become bookings
Note how many callers book after hearing how you work, which shows whether your answers build trust.
Bookings from agents, lawyers and brokers
Mark each job that came from a referrer and how many come back with more.
Reviews that mention the report
Check each month how many new reviews describe the report or the walkthrough.
Where each caller found you
Ask every new caller and tally the answers, so you know which channels produce bookings.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.