AI Web Maker90-day online marketing plan
Polished Petal Nail Bar
Polished Petal Nail Bar will fill its chairs by looking open and inviting on Google Maps, showing its best nails in close photos and giving every client a reason to book the next visit before they leave.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Make the Google Business Profile your front door, with every service listed, real photos of finished nails, exact opening hours and a call button, because people check the map before they walk in.
Show the work in close, evenly lit photos on Instagram and the website, since nails are chosen by eye and clients decide on how a set looks before they ask about anything else.
Book the next visit before each client leaves and hand over a printed reminder card, because a salon is kept busy by returning clients far more than by new ones.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “nail salon near me” | not measured |
| “gel nails near me” | not measured |
| “acrylic nails near me” | not measured |
| “manicure and pedicure” | not measured |
| “walk in nail salon” | not measured |
| “nail art near me” | not measured |
| “nail salon open now” | not measured |
| “wedding nails” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Regulars who keep a set in shape
What they need: A dependable refill with a technician they know, in the shape and shade they like, booked a few weeks ahead.
Where they look: A reminder message from the salon, the photos on Instagram and a quick text to rebook.
Brides, wedding guests and party groups
What they need: Matching nails for a date in the diary, a chance to try a design first and chairs reserved side by side.
Where they look: Searches such as wedding nails, bridal shops, hair and make-up artists who recommend a salon and Instagram.
People nearby who want their nails done soon
What they need: A clean, welcoming salon that is open now, has an open chair and can do a manicure or pedicure on a day off or after work.
Where they look: Google Maps on their phone, the photos on your Google Business Profile and the window as they walk past.
Your channels, in order
Google Business Profile Low effort · Free
People who want their nails done soon search on their phone, and the profile puts your photos, hours and directions in front of them at once.
- Choose nail salon as the main category and list manicures, pedicures, gel nails, acrylic nails and nail art as services.
- Add a new photo of finished nails every week, plus a clear picture of the shopfront so people can find the door.
- Keep the hours correct, including changes over holidays, and answer every review by naming the service the client mentioned.
Website and Google search Medium effort · Low cost
A page for each service matches searches like gel nails near me and gives a visitor the menu, the times and the directions in one go.
- Make a page each for gel nails, acrylic nails, manicures and pedicures, nail art and wedding nails, using the phrases in this plan.
- Put your phone number, a message button and the opening hours at the top of every page.
- Add a gallery of close photos of finished sets with the shape, finish and colour named under each one.
Instagram Medium effort · Free
A close photo of a finished set is the nearest thing a nail salon has to a showroom, and clients save the ones they want to copy.
- Post close photos of finished sets three times a week, mixing everyday colours with occasion designs.
- Follow nearby hairdressers, bridal shops and make-up artists and comment on their posts, so local people see the salon's name.
- Ask clients to tag the salon, and share their photos with their permission.
Local partners Medium effort · Low cost
Hairdressers, make-up artists, bridal shops and gyms see your future clients in the weeks before an event.
- Visit nearby businesses with a small stack of cards and a photo of your best bridal set.
- Offer to display their cards at your desk in return, and thank them by name when a client mentions them.
Printed rebooking cards Low effort · Low cost
A card with the next date written on it turns a one-off visit into a habit and puts the salon in the client's bag.
- Print appointment cards with space for the next date and your Google Maps address.
- Write the next date on the card at the desk and hand it over with the receipt.
WhatsApp and text reminders Low effort · Free
A short message a few days before a refill is due brings regulars back, and a note about an open chair fills a quiet afternoon.
- Ask each client at the desk whether they would like reminders, and save the numbers of those who say yes.
- Send a message about open chairs on a quiet day, with the times and a request to reply to book.
What your website needs
- A home page that says nail salon in its first line, names the area and shows opening hours, a map and a call button.
- A gel nails page for the search gel nails near me, with what a visit includes, how long it takes and how removal works.
- An acrylic nails page showing shapes and lengths, and explaining fills and infills.
- A manicure and pedicure page with what each one includes and the colours you stock.
- A nail art gallery of close photos, each labelled with the style and the technician.
- A wedding nails page covering trials, group bookings and how far ahead to book.
- A walk in page saying when an open chair is usually available and how to check by message.
Your 90 days
Month 1: Get found
- Publish the website with a page for each service, the opening hours and a message button.
- Fill in every part of the Google Business Profile and add photos of nails, the shopfront and the inside of the salon.
- Set up the Instagram story highlights and post your first week of close photos.
- Print rebooking cards and start writing the next date on each one at the desk.
- Photograph the whole menu once, from a classic manicure to a pedicure, so every service page has a picture of your own work.
Month 2: Show the work
- Add the nail art gallery and the wedding nails page to the website.
- Ask every client for a Google review at the desk, with a link sent by message.
- Visit nearby hairdressers, bridal shops and gyms with cards and a photo album.
- Keep up three Instagram posts a week and add one new photo a week to the Google Business Profile.
- Share a client's photo each week, with their permission, and tag them.
Month 3: Bring them back
- Update the website with the designs for the next event season and a short note on how to rebook.
- Run a small Instagram advert to people near the salon with a message button.
- Message regulars who are due a refill and anyone who has not visited for a while.
- Post open chairs for quiet days on the Google Business Profile and in your reminders.
- Count where new clients heard of you and put more time into the best channel.
Content ideas
- A gel removal and a fresh set from start to finish, with the care taken at each stepInstagram
- A page of nail art ideas for each season, with the technician's notesWebsite
- How to tell whether you need a fill or a fresh setWebsite
- What to ask for when you book wedding nails and a trialWebsite
- A set made for a bride and her bridesmaids, shared with their permissionInstagram
- The shopfront and the door, so people recognise the salon when they arriveGoogle Business Profile
- The colours on the table this month, in one clear photoGoogle Business Profile
- What to do if a nail chips a few days before your next visitWebsite
Your budget
The numbers to watch
New and returning visitors a week
Ask at the desk whether it is a first visit and keep a simple tally for each.
Where new clients heard of you
Ask every new client and tally Google Maps, Instagram, a friend, a partner or passing the shop.
Clients who rebook before leaving
Count the cards you write a date on each week and compare it with the number of visits.
Google Business Profile actions
Check the calls, direction requests and website taps in the profile's figures at the end of each week.
Reviews
Count new reviews each month and note which services clients mention.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.