AI Web Maker90-day online marketing plan
Clearframe Studios
Clearframe Studios will turn more browsers into phone calls and enquiries by showing a full gallery for every kind of shoot and making it easy to ask about a date.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Give each kind of work its own gallery page on your website, so a couple, a family and a company each land on pictures that look like what they want to buy.
Make asking about a date the simplest thing on every page, with a phone number, a short enquiry form and a promise to reply the same working day.
Win the people who meet clients before you do, the venues, planners and other suppliers, so recommendations arrive as calls that are already half decided.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “family portrait photographer” | 7.5K-25K | Medium |
| “professional headshots near me” | 7.5K-25K | Medium |
| “product photography” | 7.5K-25K | Medium |
| “event photographer” | 7.5K-25K | Medium |
| “corporate event photography” | 7.5K-25K | Medium |
| “wedding photographer near me” | 2.5K-7.5K | Medium |
| “wedding photography packages” | 2.5K-7.5K | Medium |
| “photographer near me” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Couples planning a wedding
What they need: A photographer whose style they love and whose company they would enjoy all day, with a clear idea of what is included.
Where they look: Searches for a wedding photographer near me, venue recommendations, wedding fairs and Instagram portfolios.
Families and people who need headshots
What they need: A relaxed session that does not feel awkward, with the pictures delivered when promised and easy to share.
Where they look: Google Maps, local Facebook groups, recommendations from friends and LinkedIn for professional headshots.
Small businesses, shops and event organisers
What they need: Clean, consistent pictures of products, people and occasions, with a clear statement of what they may use the images for.
Where they look: Searches for product photography and event photographer, LinkedIn and recommendations from venues and agencies.
Your channels, in order
Website and Google search Medium effort · Low cost
Clients compare several portfolios before they call, and a gallery page for each kind of shoot lets you appear for each search.
- Make a gallery page each for weddings, family portraits, headshots, product photography and events, using the search phrases in this plan.
- Show a whole gallery from one job, not just a handful of highlights, with the client's written permission.
- Put your phone number and an enquiry form asking for the date, the venue and the type of shoot on every page.
Google Business Profile Low effort · Free
It puts your studio on the map for people searching for a photographer near me, with reviews that new clients read closely.
- Choose photographer as the main category, list each type of shoot and set a service area if you work at venues and homes.
- Add a selection of your best pictures and ask every client for a review a week after they receive their gallery.
- Reply to each review by naming the occasion and thanking the client.
Venues, planners and other suppliers Medium effort · Low cost
Venues, planners, florists and make-up artists speak to couples and companies before they choose a photographer, and one recommendation can be worth a lot of searches.
- Introduce yourself to the venues you have worked at and ask to be added to their list of suppliers.
- Share a gallery with the people who contributed to it, and offer to photograph their own work in return.
- Leave a small printed sample or card at venues and planners, where couples will see it.
Instagram Medium effort · Free
Clients scroll portfolios on their phones, so a tidy feed works like a shop window that you can point people to in a message.
- Post a complete story from one shoot each week, with the venue tagged, and put the enquiry link in the bio.
- Use stories to say which dates and session days are still open.
LinkedIn Low effort · Free
Headshots, event coverage and product pictures are bought by people at work, and LinkedIn is where they look for someone reliable.
- Post a headshot and a short note about what a team session involves, and invite local firms to ask.
- Connect with event organisers and marketing staff at nearby companies and send a short, polite introduction.
Email to past clients Low effort · Free
Families return for new portraits and couples recommend you to friends, but only if you stay in touch.
- Email past clients before the autumn with a note about portrait sessions and a link to the enquiry form.
- Ask recent wedding clients to pass your name to friends who are planning their own day.
What your website needs
- A home page that says photographer near me, names the kinds of shoot you take and opens with your best picture and a call button.
- A weddings page with full galleries, what is included and a note on how far ahead couples usually book.
- A family and portrait page that explains where sessions happen, how long they last and when the pictures arrive.
- A professional headshots page for individuals and teams, with a clear note on how the pictures may be used.
- A product photography and event photographer page for businesses, covering the shoot process and the licence for using the images.
- A contact page with a phone number and a short form asking for the date, the venue and the kind of shoot.
Your 90 days
Month 1: Show the work
- Publish the website with a gallery page for each kind of shoot and an enquiry form asking for the date and venue.
- Complete the Google Business Profile with the photographer category, your service area and a selection of pictures.
- Choose the best full gallery from each kind of shoot and gather written permission to show it.
- Write a short reply to enquiries that you can personalise in a minute, and decide who rings people back.
Month 2: Meet the recommenders
- Visit or call the venues and planners you have worked with and ask to join their supplier lists.
- Send each of them a gallery, with a note crediting their part in it.
- Ask clients from the last few months for a review and reply to each.
- Post one full story from a shoot a week on Instagram, with the venue tagged.
Month 3: Fill the diary
- Email past clients about autumn portraits and holiday cards, with a link to the form.
- Run a small advert on Instagram and Facebook to couples and families in your area, linking to the right gallery page.
- Introduce yourself to local firms on LinkedIn for headshots and event coverage.
- Count the enquiries by type and put more effort into the kind that booked.
Content ideas
- A full wedding gallery from one day, shown in the order the day unfoldedWebsite
- What to wear for a family portrait session, with examples from your own workWebsite
- How a headshot session works, from the first message to the filesLinkedIn
- A behind the scenes clip of a product shoot, from empty table to final imageInstagram
- Questions to ask any wedding photographer before you bookWebsite
- A venue's best spots for light, with notes from the photographerGoogle Business Profile
- How to plan time for portraits on a wedding dayWebsite
- A thank you from a business client, shown with their permissionLinkedIn
Your budget
The numbers to watch
Enquiries a week
Count the calls, forms and messages, and write down the date and the type of shoot each one asks about.
Enquiries that become bookings
Note how many enquiries end with a deposit or a date in the diary, by type of shoot.
Calls and clicks from Google
Read the calls and website clicks in the Google Business Profile at the end of each month.
Recommendations from venues and planners
Ask every new client who sent them and keep a list of the names that come up most.
Google reviews
Check how many new reviews arrived and whether they name the occasion.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.