AI Web Maker90-day online marketing plan
Comfort Haven Home Care
Comfort Haven Home Care will earn calls from families by appearing on Google when a worried son or daughter searches, sounding calm and clear on the phone and being known to the professionals that families ask for advice.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Make the Google Business Profile and the website answer a worried family's questions in plain words, with a phone number that is answered during the hours you state.
Become known to the people families ask before they search, such as doctors' surgeries, pharmacies, hospital discharge teams, social workers and solicitors who help with powers of attorney.
Turn each family you look after into a recommendation by asking at the right moment for a review that describes how the care felt, never the person's condition.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “companion care for seniors” | 7.5K-25K | Medium |
| “in home care services” | 7.5K-25K | Medium |
| “home care near me” | 2.5K-7.5K | Medium |
| “senior home care” | 2.5K-7.5K | Medium |
| “respite care at home” | 2.5K-7.5K | Medium |
| “personal care at home” | 2.5K-7.5K | Medium |
| “carers for elderly parents” | 2.5K-7.5K | Medium |
| “elderly care at home” | 250-750 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Adult children arranging care for a parent
What they need: A calm, honest first conversation, clear answers about visits and carers, and a quick start when a parent comes home from hospital or can no longer manage alone.
Where they look: Late evening searches on a phone for home care near me, advice from friends and colleagues, and their parent's doctor or pharmacy.
Older people who want to stay in their own homes
What they need: Help with daily tasks from a carer they like, who respects how they live and lets them make the decisions.
Where they look: Recommendations from neighbours, church and community groups, and leaflets in the surgery or pharmacy.
People with disabilities and their families
What they need: Support that follows their own routine and goals, from carers who ask and listen before they help.
Where they look: Searches for care at home, local disability groups and suggestions from professionals who already know them.
Your channels, in order
Website and Google search Medium effort · Low cost
Families research home care at odd hours after a difficult day, and the site that explains in plain words how care begins is the one they ring.
- Make a page each for personal care, companionship and respite for family carers, and use the search phrases as headings.
- Put your phone number and the hours it is answered at the top of every page, with a short enquiry form for the evenings.
- Add a page on how care starts, from the first conversation to the first visit, with the steps but no prices.
Google Business Profile Low effort · Free
Families searching home care near me choose from the map, and reviews there are the nearest thing to a recommendation from a stranger.
- Choose a home care category, describe each service in everyday words and add the area you cover and your phone hours.
- Add a photo of your office door and of carers, with their permission, and never of a person receiving care.
- Ask families for reviews that describe how the care felt, and thank each one without sharing any personal detail.
Local professionals Medium effort · Low cost
Surgeries, pharmacies, discharge teams, social workers and solicitors are asked for a provider's name every week, often at short notice.
- Write to each with your one-page profile and the name of the person they can ring, and offer a short meeting.
- Ask whether you may leave leaflets in surgeries, pharmacies and libraries where their rules allow it.
- Thank any professional who sends a family your way, without sharing any detail about the person.
Community groups and talks High effort · Low cost
Church groups, lunch clubs and carers' groups put you in front of older people and family carers who already trust the organiser.
- Offer a short talk on questions to ask when choosing home care, with no sales pitch.
- Leave a small stack of cards or leaflets where the group allows, with your phone number and hours.
Facebook Medium effort · Low cost
Local groups are where sons, daughters and neighbours trade names of care providers they have heard good things about.
- Set up a page with your area, your phone hours and a Send Message button.
- Answer care questions in local groups when the rules allow, helpfully and without pushing your service.
What your website needs
- A home page that says home care in its first line, names the area you cover and shows a phone number with the hours it is answered.
- A personal care at home page describing, in everyday words, help with getting up, washing, dressing and meals.
- A companion care and respite page for people who would welcome company and for family carers who need a break.
- A how care starts page that sets out the conversation at home, the care plan, meeting your carer and the first visit.
- A page for families with questions to ask any provider and guidance on arranging care for a parent who lives far away.
- A page for referrers, so surgeries and discharge teams can see how to pass on your details and who to call.
Your 90 days
Month 1: Be easy to reach
- Publish the website with pages for personal care, companionship, respite and how care starts, and your phone number on every page.
- Complete the Google Business Profile with services, the area you cover and the hours the phone is answered.
- Write a one-page profile for families and professionals, ready to print.
- Write down the questions families ask on a first call and practise a calm, unhurried reply, so every caller gets the same welcome.
- Set up the Facebook page with your area, your hours and a message button.
Month 2: Be known and trusted
- Write to or visit the surgeries, pharmacies, discharge teams and social workers in your area with the one-page profile.
- Ask families who are pleased with the care to leave a Google review in their own words, and thank each one.
- Contact local solicitors who help with wills and powers of attorney, and offer a short talk to a community group.
- Add the page for families and the page for referrers to the website.
- Join local community groups on Facebook and answer care questions helpfully where the rules allow.
Month 3: Keep the calls coming
- Run a small Facebook advert to local adults, with a call button and the hours your phone is answered.
- Give a short talk at a carers' group, lunch club or church group that has agreed to host you.
- Send a thank-you note to each professional who has sent a family your way, with no personal detail.
- Phone each family who enquired but has not started, to ask kindly if they still need help.
- Tally where each call came from and keep up the two sources that brought the most families.
Content ideas
- What a care plan contains and how it can be changedWebsite
- What happens at a first visit to your home, step by stepWebsite
- Everyday signs that a parent might welcome some help, such as unopened post or an untidy kitchenFacebook
- Why we send the same carer each time and how we arrange coverFacebook
- Getting the house ready for a parent coming home from hospital: a practical listWebsite
- Taking a holiday when you look after a parent: arranging cover while you are awayWebsite
- The hours the phone is answered this week and how to leave a messageGoogle Business Profile
- How a carer's morning visit fits around a parent's own routineFacebook
Your budget
The numbers to watch
Calls and enquiries a week
Count calls from the listing on the map and the forms sent from the website.
First conversations arranged
Note how many callers agree to a meeting and how many go on to start care.
Families sent by professionals
Ask every new family how they heard of you and tally the surgeries, pharmacies and teams they name.
Google reviews
Look at the new reviews each month and read what they say about how the care felt.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.