AI Web Maker90-day online marketing plan
Rolling Ember Kitchen
Rolling Ember Kitchen will fill its queue by letting people find the truck on any day of the week, with one clear schedule on Google, on the website and at the hatch.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Publish one weekly schedule that says where the truck is, when the hatch opens and when it closes, and repeat it on your website, your Google Business Profile and your social pages every Monday.
Win the pitches themselves: ask each market, office park and festival for a place on its trader list and its own social pages, because a crowd that already exists is the cheapest audience there is.
Turn every queue into the next one with a menu board people can read and photograph, a card with the schedule and a polite ask for a review or a tag before they leave.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “street food near me” | 7.5K-25K | Medium |
| “food truck near me” | 7.5K-25K | Medium |
| “lunch truck near me” | 7.5K-25K | Medium |
| “food truck schedule” | 7.5K-25K | Medium |
| “street food festival” | 7.5K-25K | Medium |
| “street food market” | 2.5K-7.5K | Medium |
| “street food open today” | 750-2.5K | Medium |
| “office lunch truck” | 0-250 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Office workers on a lunch break
What they need: Hot food that is quick to collect and easy to eat at a desk or on a bench, from a truck that keeps to a regular round of days.
Where they look: Messages from their office manager, local Facebook groups and Google searches for lunch near me on their phone.
Market and festival visitors
What they need: A good dish to eat on the move, and a quick way to see which truck is worth joining the queue for.
Where they look: Event pages and posters, the organiser's trader list, Instagram stories and tags from friends who are already there.
Office managers and organisers who invite trucks
What they need: A reliable truck that arrives on time and brings a queue with it for their staff or their visitors.
Where they look: Google searches for food truck hire, recommendations from other organisers and LinkedIn.
Your channels, in order
Website and Google search Medium effort · Low cost
People after lunch or an event meal search from a phone, and a page that shows today's pitch gets them to the hatch.
- Build the site around a schedule page that shows this week's pitches with opening and closing times, and link to it from the home page.
- Give each regular pitch and each kind of event its own page, using phrases such as street food market and office lunch truck.
- Keep the menu as text, not only a picture, with the main dishes and a line about allergens.
Google Business Profile Low effort · Free
It puts the truck on the map at lunchtime and lets people tap for directions to wherever you are today.
- Set the profile up for a business that travels, choose a street food or food truck category and list the areas you serve.
- Post an update each trading morning with the pitch and the hours, and a photo of the truck in place.
- Ask happy customers for a review at the hatch, with a small card or a code on the menu board that opens the review page.
Instagram Medium effort · Free
Stories with a location tag and a pinned schedule tell people where to find you and show what is on the grill right now.
- Pin a schedule post to the top of the profile and refresh it every Monday.
- Post a story on each trading day with the pitch, the opening time and a short clip of the cooking.
- Tag the market, the venue and the organiser so their followers see the truck too.
Facebook Medium effort · Low cost
Local groups, community pages and event listings reach the office workers and market regulars who check where to go.
- Follow the pages for your markets, business parks and festivals, and share your schedule in the groups where traders are welcome.
- Set up an event page for each larger pitch, with the opening times and a few menu photos.
- Run a small advert in the days before a new pitch, aimed at people who live or work near it.
Organisers and local partners Medium effort · Free
Market managers, office park managers and venue organisers decide where trucks trade, and they already own the crowd.
- Send each organiser a short profile of the truck with photos, a sample menu and the days you are free.
- Ask office park managers to mention your visits in their tenant newsletter or on their noticeboards.
- Ask local pubs and bars without a kitchen whether a regular truck night would suit them.
Printed menu cards and banner Low effort · Low cost
A card with the schedule tells people when and where to find the truck next.
- Print small cards with the weekly schedule and your social handle, and hand one over with every order.
- Use a clear A-frame or banner at the pitch showing the truck's name and the main dishes.
What your website needs
- A home page headed street food truck, naming the areas you serve and showing today's pitch with a map link.
- A schedule page with this week's pitches and the opening and closing times, updated every Monday.
- A menu page with the dishes as text and a clear note on allergies and dietary choices.
- A street food market page and an office lunch truck page, each naming the pitches you work and answering that search.
- A street food festival page listing the events you will trade at and their dates.
- A hire page for private events and workplace visits, with a short enquiry form.
- A photos page showing the truck at a real pitch with a real queue.
Your 90 days
Month 1: Say where you are
- Start the website with a schedule page, a menu page and a separate page for every regular pitch.
- Set up the Google Business Profile as a business that travels, with photos of the truck and the menu board.
- Open Instagram and Facebook accounts with matching names and pin the weekly schedule on both.
- Send your profile and photos to the organisers of the markets, business parks and festivals you want to join.
- Print menu cards with the schedule and your social handle.
Month 2: Build the regulars
- Post the schedule every Monday and a story on every trading day, on Instagram and Facebook.
- Post a Google Business Profile update each trading morning with the pitch and the hours.
- Ask for a review at the hatch and hand a card to everyone who orders.
- Tag the organiser and the venue in every post about their pitch.
- Add a Facebook event page for each larger pitch.
Month 3: Strengthen the weak pitches
- Compare your busiest and quietest pitches, and move the quietest to a different day or place.
- Put a small Facebook advert behind a new or quiet pitch in the days before it, aimed at people nearby.
- Ask the best pitches for a regular slot and agree dates ahead so you can announce them.
- Ask a pub without a kitchen or a business with a staff event about a truck night.
- Review which posts and pages brought people to the hatch, and put more effort into those.
Content ideas
- This week's pitches, pinned to the top of the pageInstagram
- One dish from the grill to the tray in a single clip, with the sound of the cookingInstagram
- The queue at a busy market, with the market taggedFacebook
- Event page for the next festival pitch, with the opening times and the menuFacebook
- Photo of the menu board with the new dish, and where to find itGoogle Business Profile
- Today's pitch and hours, with a photo of the truck in placeGoogle Business Profile
- A festival day guide: when the queues are shorter and what to orderWebsite
- Why we chose the markets and office parks we trade atWebsite
Your budget
The numbers to watch
Sales at each pitch
Write down the sales, the day and the weather after every pitch, then see which ones earn their place.
Customers who say they saw you online
Keep a notepad at the hatch and mark each customer who mentions a post, a story or the website.
Route requests and phone calls from Google
Look at the direction requests and calls that Google reports for the truck each Monday.
Visits to the schedule page
Look at the website's visit figures for the schedule page each week and note the busiest days.
New reviews and tags
Count each month's new Google reviews and the posts that tag the truck.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.