AI Web Maker90-day online marketing plan
The Copper Fox
The Copper Fox will fill its seats on the nights that matter by being easy to find when people choose where to go, and by giving each night of the week its own reason to come.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Treat your Google Business Profile as the front door, with current hours, a photo of every corner of the room and the live music nights in the posts, because people choosing a bar open the map on their phone and compare what they see.
Give each night a clear name and a clear reason, such as live music on a Thursday or a quiet early table for a date, so the website and every post say when to come as well as where you are.
Turn private hire into a steady earner with a page, a simple enquiry form and photos of the room set for a party, since a booked room fills a quiet night weeks before it arrives.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “bars near me” | 25K-130K | High |
| “wine bar near me” | 25K-130K | High |
| “bar with food near me” | 25K-130K | High |
| “cocktail bar near me” | 7.5K-25K | Medium |
| “live music tonight” | 7.5K-25K | High |
| “date night drinks” | 2.5K-7.5K | Medium |
| “bar for private hire” | 2.5K-7.5K | Medium |
| “birthday party venue” | 0-250 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Neighbours and colleagues after work
What they need: A relaxed local where a drink and something to eat fit easily between work and home, with room to talk.
Where they look: Google Maps on a phone, the Facebook pages of local groups and recommendations passed around the office.
Couples and groups of friends
What they need: A good room for a date, a catch-up or a birthday, with a table ready on arrival and cocktails worth the trip.
Where they look: Instagram photos of the drinks and the room, and searches such as date night drinks and cocktail bar near me.
Music fans and event organisers
What they need: A stage with decent sound for the live nights, and a room that can be booked for a leaving party, a birthday or a team evening.
Where they look: Facebook events, local music pages, Google searches for private hire and word of mouth from the musicians.
Your channels, in order
Google Business Profile Low effort · Free
Someone typing bars near me picks from the map, which makes your hours, your photos and tonight's post the deciding factors.
- Choose cocktail bar or the category that fits best, add the others that apply and keep the hours right for holidays.
- Add evening photos of the bar, the stage and a table laid for a party.
- Post each week's music night as an event, and reply to every review within a day.
Website and Google search Medium effort · Low cost
People planning a night out, and organisers hunting for a room, type what they want into Google, and a separate page for each offer is how you appear for it.
- Build pages for cocktails and drinks, small plates, live music and private hire, built around the searches above.
- Add a group booking and hire enquiry form, and a clear line on how to reserve a table.
- Show the room, the stage and the bar in evening photos.
Instagram Medium effort · Free
Cocktails and a warm room photograph well, and a feed full of what is on tonight is how people choose between two bars.
- Post one drink or one corner of the room a few times a week, with the night and the hours in the caption.
- Film the first song of a set or a drink being stirred, and keep it short.
- Tag the musicians so their own followers see the night.
Facebook Medium effort · Low cost
Local groups and event pages are how neighbours hear about a band night, and how organisers find a venue.
- Create an event for every live music night and share it in local pages that allow it.
- Pin the private hire details with an enquiry button.
- Reply to every comment and message the same day.
Local partners Medium effort · Low cost
Offices, theatres, hotels and other venues send people to a bar that is easy to recommend.
- Leave a card with the opening hours and a short note on private hire at nearby offices, theatres and hotels.
- Offer local acts a regular slot, and ask them to share the date with their audience.
Table cards and window posters Low effort · Low cost
Guests already in the bar are your likeliest visitors for the next music night, and a card on the table reaches them.
- Put the next two music nights on a card on every table.
- Keep a window poster with the week's nights and the time you open.
What your website needs
- A home page that opens with the word bar and your street, with tonight's hours and a directions and booking button.
- A cocktails and drinks page with the menu as text, not only a photo, for searches such as cocktail bar near me and wine bar near me.
- A live music page with the dates of the next nights and how acts can get in touch, for live music tonight searches.
- A private hire page with the room, the layout and a short enquiry form, for bar for private hire and birthday party venue searches.
- A food page with the small plates and any dietary choices, for bar with food near me searches.
- A visit us page with the address, hours, step-free access and a note that guests must be of legal drinking age.
Your 90 days
Month 1: Be easy to find
- Publish the website with the home page, the drinks, music, private hire and visit us pages.
- Complete the Google Business Profile with evening photos, the right categories and hours that match the door.
- Open Instagram and Facebook accounts that show the street, the hours and a link to the website.
- Print table cards and a window poster listing the music nights.
Month 2: Give each night a reason
- Post the week's music night as a Facebook event and a Google Business Profile post every Monday.
- Film short clips of a drink being made and a band playing, for Instagram and Facebook.
- Visit nearby offices, theatres and hotels with a card about the bar and private hire.
- Ask guests who enjoyed the night for a Google review, with a table card that shows how.
- Add the food page and send the private hire page to anyone who has enquired.
Month 3: Fill the quiet nights
- Run a small Facebook and Instagram advert for the next live night, aimed at adults living near the bar.
- Write to the offices and groups who visited, offering a private evening and linking to the hire page.
- Message guests who agreed to hear from you about the coming music nights.
- Count which nights, posts and partners brought people in, and keep the best of them.
Content ideas
- A house cocktail and how it got its nameInstagram
- A weekly line-up post listing every act and start timeFacebook
- The room laid out for a birthday group, from the door to the far tableInstagram
- How to hire the bar for a leaving party, step by stepWebsite
- The small plates menu, with dietary choices marked clearlyWebsite
- Where the quieter tables are, for guests who want to talkFacebook
- Opening hours and the music start time for tonightGoogle Business Profile
- A guide to the bar for first-time visitors, from the door to the menuWebsite
Your budget
The numbers to watch
New guests and what brought them
Ask when you take the first drink order, and note in a small book kept behind the bar whether it was a post, a poster, a partner or a friend.
Guests on your two slowest nights
Count them each week and compare, to see whether the music and the posts are filling the quiet evenings.
Private hire enquiries
Count the forms and messages about hire, and how many become booked evenings.
Calls and direction requests on Google Business Profile
Check the figures weekly and note which posts came just before the high ones.
New reviews a month
Count them and read what guests praise, such as the music or the cocktails, then do more of it.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.