AI Web Maker90-day online marketing plan
Brick Arch Pizza
Brick Arch Pizza will fill its tables and its order screen by showing up when people nearby search for dinner and by making its own website the easiest place to order.
More online orders or bookings · Under 100 US dollars a month
Your three priorities
Make the website the quickest way to order, with the full menu, photographs, ingredients, collection and delivery times and an order button on every page, so a hungry customer never has to look elsewhere.
Complete the Google Business Profile with the menu, opening hours, order link and photographs of real pizzas, because most pizza searches happen on a phone with the words near me.
Turn first orders into regular ones by putting a card in every box and bag that invites the customer to order direct next time.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “pizza near me” | 25K-130K | High |
| “pizza delivery near me” | 25K-130K | High |
| “pizza takeaway near me” | 25K-130K | High |
| “pizza restaurant near me” | 25K-130K | High |
| “order pizza online” | 7.5K-25K | Medium |
| “hand stretched pizza” | 2.5K-7.5K | Medium |
| “vegetarian pizza near me” | 2.5K-7.5K | Medium |
| “pizza for office lunch” | 0-250 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Families ordering dinner for the household
What they need: Hot pizzas and sides that arrive when promised, ordered on a phone in a few taps, with the delivery or collection time clear.
Where they look: Searches for pizza delivery near me and order pizza online, local Facebook groups and the card in the last box.
Couples and groups of friends eating out
What they need: A relaxed table, pizzas to share and a quick answer about opening hours and whether to book.
Where they look: Searches for pizza restaurant near me, photographs and reviews on Google Maps and posts on Instagram.
Offices, clubs and teams
What they need: Several pizzas at a set time, boxed and cut, with dietary choices labelled and simple payment.
Where they look: Searches for pizza for office lunch, an email to the person who orders for the team and word of mouth between colleagues.
Your channels, in order
Website and Google search Medium effort · Low cost
Hungry people search for exactly what they want, and an ordering page for each lets the pizzeria answer them directly.
- Make pages for the menu and ordering, delivery, takeaway, dining in and office lunches, matching the phrases people search.
- Keep an order button and your phone number in view on every page, especially on a phone.
- Show each pizza with a photograph and its ingredients, and mark the vegetarian ones clearly.
Google Business Profile Low effort · Free
It puts the pizzeria on the map for pizza near me and lets people call, get directions or open the order page in one tap.
- Add your menu, hours, delivery area and order link, and choose pizza restaurant as the category.
- Upload photographs of pizzas, the oven, the dining room and the boxes, and keep the holiday hours up to date.
- Ask diners and takeaway customers for a review, and reply to each one.
Instagram Medium effort · Free
Dough being stretched, a pizza leaving the oven and melted cheese pulled from a slice are the kind of clips people stop to watch.
- Film a base being stretched and a pizza leaving the oven, and post each with the order link in the bio.
- Photograph the pizza of the day in daylight by the window, with the ingredients in the caption.
- Use stories to say you are open and which pizzas are ready tonight.
Facebook Medium effort · Low cost
Local groups and pages are where households ask each other who makes a good pizza and who is open tonight.
- Set up a page with your hours, delivery area, menu and an order button.
- Answer pizza recommendation requests in local groups that allow business replies.
- Post the evening's pizza or a slow-night reminder at the start of the afternoon.
Box cards and local leaflets Medium effort · Low cost
Every box and bag goes into a home or an office, which makes it the cheapest reminder to order direct again.
- Print a small card with your website name, a QR code and your phone number, and put it in every box and bag.
- Deliver leaflets with your menu and delivery area to the streets and offices near the restaurant.
Offices and clubs Medium effort · Free
One office or club that orders for a team night can bring several large orders every season.
- Email local offices, clubs and schools with a page on group orders and a menu they can forward.
- Offer to talk through dietary needs with the person who orders, and keep a note of what each group chose.
What your website needs
- A home page that says pizza in its first line, shows whether you are open and has an order button and your phone number.
- A menu and order page with every pizza, side and dessert, a photograph and the ingredients for each.
- A pizza delivery near me page naming the streets you deliver to, with times and how to order.
- A pizza takeaway near me page explaining how to order ahead and where to collect.
- A pizza restaurant near me page for dining in, with opening hours, how to book and what the room offers families and groups.
- A pizza for office lunch page covering how far ahead to order, invoicing and how pizzas are boxed and cut.
- A vegetarian pizza near me page and an allergen page that list what is in each item.
Your 90 days
Month 1: Open the order line
- Publish the website with the menu, the order page, and pages for delivery, takeaway, dining in and office lunches.
- Fill in the Google Business Profile: menu, hours, delivery area and the order link.
- Photograph every pizza, side and dessert in daylight, and the dining room before service.
- Print box cards with your website name, a QR code and your phone number.
- Set up the Facebook and Instagram pages and lead each bio with the order link.
Month 2: Make it a habit
- Post a dough-stretching clip and the pizza of the day on Instagram and Facebook each week.
- Slip a box card into every order and request a Google review from each customer.
- Deliver leaflets to the streets and offices around the restaurant.
- Join local community groups and answer pizza recommendation requests.
- Email local offices and clubs about group orders.
Month 3: Fill the slow nights
- Run a small advert on Facebook and Instagram to households in your delivery area on the evenings the oven has room, sent to the order page.
- Post a reminder at the start of each slow afternoon that you are open for orders tonight.
- Follow up the offices and clubs that replied and ask for a first group order.
- Update the Google Business Profile with holiday hours and a fresh set of photographs.
- Compare orders by route and by evening, and repeat whatever filled the quiet nights.
Content ideas
- A base stretched by hand, from ball of dough to finished round, in one clipInstagram
- Tonight's pizza of the day with its ingredients listedFacebook
- How to order from our own website in a few tapsWebsite and Google search
- What each size of pizza feeds, shown beside a plateWebsite and Google search
- The oven door open on a finished pizzaGoogle Business Profile
- How an office lunch order works, from notice to the doorstepOffices and clubs
- Holiday opening hours and the last time to orderGoogle Business Profile
- Meet the person who stretches your pizzaFacebook
Your budget
The numbers to watch
Orders a day from your website
Count the orders in your order list each evening and note the day of the week.
Orders by route
Tally dine-in, collection and delivery orders separately to see which is growing.
Repeat customers
Note each customer who returns within the month, using the details in your order list.
Calls and taps on the Google Business Profile
Read the calls, direction requests and order link taps in its insights each week.
Orders on slow evenings
Compare the quiet nights before and after each advert to see whether they filled.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.