AI Web Maker90-day online marketing plan
Fernwood Landscapes
Fernwood Landscapes will turn its finished gardens into a steady stream of calls by showing them wherever people search, compare and plan.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a website with a page for each service and a gallery of finished projects, so people searching for patio installation or garden design see work like the garden they want and can call from the same page.
Fill in a Google Business Profile with project photos, the right categories and reviews that mention the type of work, because people choosing a landscaper read reviews closely before they ring.
Make every build advertise the next one, with a site board, a courtesy letter to the neighbours before work starts and a review request at handover.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “landscape gardeners near me” | 7.5K-25K | Medium |
| “patio installation” | 7.5K-25K | Medium |
| “outdoor lighting installation” | 7.5K-25K | Medium |
| “backyard landscaping” | 7.5K-25K | Medium |
| “garden makeover” | 7.5K-25K | Medium |
| “landscaping near me” | 2.5K-7.5K | Medium |
| “garden design services” | 2.5K-7.5K | Medium |
| “landscaping companies” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Homeowners planning a garden makeover
What they need: A firm they can trust with a large project, a clear plan before work starts and a tidy site while it happens.
Where they look: Google searches for landscapers and garden design, Instagram and Pinterest for ideas, and the reviews on Google.
Owners of new-build homes with a bare plot
What they need: Someone to turn compacted soil and builders' rubble into a usable garden with a patio, turf and planting.
Where they look: Facebook groups for new estates, Google searches for backyard landscaping and recommendations from neighbours.
Developers, house builders and managing agents
What they need: A reliable landscaper to finish plots, plant communal areas and keep shared gardens tidy on a schedule.
Where they look: LinkedIn, introductions from builders and architects, and Google searches for landscaping companies.
Your channels, in order
Website and Google search Medium effort · Low cost
People planning a garden search for the exact service they want, and a page for each one, backed by project photos, answers them.
- Make a page each for garden design, patio installation, outdoor lighting and garden care, using the search phrases in this plan.
- Add a project gallery where each garden has before and after photos and a short note on the brief.
- Put a call button on every page and an enquiry form that asks for photos, rough timing and the kind of project.
Google Business Profile Low effort · Free
It shows your projects and reviews to people searching for landscaping near me and lets them call straight from the map.
- Choose landscaper as the main category, add garden design and your other services, and set your service area.
- Upload photos from each finished project, including evening shots of lit gardens.
- Ask each client for a review at handover and suggest they mention the work you did.
Facebook Medium effort · Low cost
New estates and villages often have their own Facebook groups, where homeowners ask who can sort out a bare or sloping garden.
- Set up a business page with your service area, project albums and a call button.
- Join groups for new housing estates nearby and answer garden questions where the rules allow it.
- Run a small advert to homeowners nearby showing one finished garden and inviting them to book a design visit.
Site boards and neighbour letters Low effort · Low cost
A build runs for days or weeks in full view of the street, and the neighbours are often planning work of their own.
- Put a board with your name and phone number at the front of each site, with the client's permission.
- Deliver a short letter to nearby houses before work starts, apologising in advance for deliveries and noise and inviting them to see the finished garden.
Builders and architects Medium effort · Free
Extensions and new homes leave gardens full of rubble, and the builders and architects behind them are asked who can finish the outside.
- Introduce yourself to local builders, architects and extension firms with your company profile and photos of comparable gardens.
- Offer to price the garden as part of their client's project, and thank them each time a referral turns into work.
What your website needs
- A home page that says landscaping and garden design in its opening line, names your service area and has a call button.
- A garden design services page explaining how a design visit, the plans and the quote work.
- A patio installation page covering materials, groundwork and drainage, with photos of finished patios.
- An outdoor lighting installation page with evening photos and the kinds of lighting you fit.
- A garden makeover and backyard landscaping page with before and after projects, each with a short story.
- A commercial page for developers and managing agents who search for landscaping companies to finish plots and look after shared grounds.
- An enquiry page asking for photos, rough timing and the kind of project, so you can prepare before a site visit.
Your 90 days
Month 1: Put the portfolio online
- Publish the website with its service pages and a gallery of your best finished gardens.
- Complete the Google Business Profile with categories, service area and project photos.
- Ask past clients for reviews, starting with those whose gardens appear in your gallery.
- Set up the Facebook page and join the groups for new estates and villages in your area.
Month 2: Make every build count
- Add a project write-up to the website for each garden you finish, with before and after photos.
- Put up a site board and deliver neighbour letters on every new job.
- Post progress and finished photos on the Google Business Profile and Facebook each week.
- Visit or email local builders and architects with your company profile.
Month 3: Book the next season
- Add a page on lighting or seasonal care, timed for the season ahead.
- Run a small Facebook advert to homeowners nearby inviting them to book a design visit.
- Offer past clients a seasonal care visit or a lighting upgrade.
- Note where each call came from and move your time to the channels that brought design visits.
Content ideas
- A sloping garden turned into terraces, from bare soil to finished patioWebsite
- Why patio quotes differ: what goes under the slabsWebsite
- A finished garden photographed at dusk with the lighting onGoogle Business Profile
- What to do with a new-build garden full of clay and rubbleFacebook
- Porcelain, sandstone or block paving: which suits your gardenWebsite
- A week on site in five photosFacebook
- Planting that looks good in winter as well as summerFacebook
- Project of the month with the client's reviewGoogle Business Profile
Your budget
The numbers to watch
Calls and enquiries a week
Count calls from the Google Business Profile and the website, plus enquiry forms, in one simple list.
Design visits booked
Note each site visit you book and the channel that brought the enquiry.
Quotes accepted
Compare the quotes you send with the ones that go ahead each month.
Enquiries from site boards and letters
Ask every new caller how they heard of you and mark the ones who saw a board or a letter.
Google reviews
Check how many reviews you have and what they mention at the end of each month.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.