AI Web Maker90-day online marketing plan
Luma Skin Clinic
Luma Skin Clinic will fill its appointment diary by being easy to find for skin treatments nearby, explaining each treatment plainly and making a first consultation feel unhurried.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Complete a Google Business Profile with the clinic's address, opening hours, treatment list and photographs of the reception and treatment room, because people choosing a clinic want to see the place before they walk in.
Build a website with a page for each treatment that explains the process, who carries it out and what a consultation involves, so searches for laser, peels and facials land on a page that answers the questions people have.
Make the first visit easy to say yes to, with a consultation that is clearly described, a simple way to book it and no pressure to decide on the day.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “med spa near me” | 25K-130K | High |
| “facials near me” | 25K-130K | High |
| “lip filler near me” | 25K-130K | High |
| “laser hair removal” | 25K-130K | High |
| “skin clinic near me” | 25K-130K | High |
| “skin peel treatment” | 7.5K-25K | Medium |
| “cosmetic clinic near me” | 7.5K-25K | Medium |
| “laser treatments near me” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Adults curious about cosmetic treatments and comparing clinics
What they need: A calm place to ask questions without pressure, and a plain explanation of what each treatment involves and who carries it out.
Where they look: Google searches for a treatment plus near me, Google reviews and the clinic's Instagram page.
Clients with a wedding, event or holiday coming up
What they need: Treatments planned in good time before the date, with a clear order of appointments and room to change their mind.
Where they look: Searches made weeks ahead, Instagram and recommendations from wedding suppliers and salons.
Regular facial and peel clients
What they need: A practitioner they trust, a diary that is easy to book and a reminder when their next visit is due.
Where they look: Email and text reminders, and WhatsApp messages from the clinic.
Your channels, in order
Website and Google search Medium effort · Low cost
People looking for a clinic search by treatment, and a page for each treatment lets you match those searches and answer worries before they call.
- Make a page each for facials, skin peels, laser treatments and injectables, using the search phrases in this plan, with a plain account of the process.
- Add a team page that states each practitioner's qualifications and which treatments they carry out.
- Put a consultation booking link, the clinic's address and the phone number at the top of every page.
Google Business Profile Low effort · Free
It puts the clinic on the map when someone nearby searches for a skin clinic, and it shows the reviews that reassure a nervous first-timer.
- Choose the closest category, add every treatment as a service and fill in the address and opening hours.
- Add photographs of the reception, the treatment room and the practitioners, and one new photograph each week.
- Ask clients to review the visit itself, from the welcome to the explanation, and reply to every review briefly without mentioning anyone's treatment.
Instagram Medium effort · Low cost
People judge a clinic's manner and standards from its Instagram page before they ever book a consultation.
- Post the room, the team and the steps of a facial or peel twice a week, in short videos and photographs.
- Answer the questions people hesitate to ask in a weekly post that ends with an invitation to book a consultation.
- Check the advertising rules for cosmetic treatments in your area before you post about injectables.
Local partners Medium effort · Low cost
Hair salons, bridal boutiques and wedding venues meet your clients every week and can introduce a clinic they trust.
- Visit three nearby businesses that serve the same clients and leave a short note about the clinic and its consultations.
- Invite the staff of those businesses for a quiet tour of the clinic, so they can recommend it with confidence.
Email and text reminders Low effort · Free
Regular facial and peel clients return when they are reminded, which keeps the diary full between new clients.
- Ask at every consultation whether the client would like reminders, and record their answer.
- Send a short message before party season, holidays and wedding season, inviting clients to book ahead.
What your website needs
- A home page that says skin clinic and names your town in its first line, with a consultation booking button and the phone number.
- A facials near me page that describes each facial and how long an appointment takes.
- A skin peel treatment page that explains the steps of an appointment and the aftercare you give.
- A laser treatments page and a laser hair removal page, each saying who carries out the treatment and what a consultation covers.
- An injectables page that explains the consultation first and keeps within local advertising rules.
- A team page with each practitioner's role and qualifications, and a visit page with the address, parking and what to bring.
Your 90 days
Month 1: Get found
- Publish the website with a page for each treatment, a team page and a consultation booking link.
- Complete the Google Business Profile with photographs, services and opening hours.
- Set up the Instagram page with the clinic's name, address and booking link.
- Print a small consultation card with the booking details for the reception desk and for partners.
Month 2: Build trust
- Ask every client for a Google review of their visit and reply to each one.
- Post twice a week on Instagram: the room, the team and a treatment explained step by step.
- Visit three local partners and leave the consultation card with each.
- Add a short list of common questions to each treatment page.
Month 3: Fill the diary
- Run a small Instagram advert to people living near the clinic, inviting them to book a consultation.
- Send a reminder to past clients and enquirers ahead of party season or the next holiday.
- Host a quiet tour of the clinic for the staff of partner businesses.
- Check which pages and posts brought bookings and repeat those.
Content ideas
- A tour of the treatment room, from reception to the chairInstagram
- What happens in a first consultation, in five stepsWebsite
- Meet the practitioner: role, training and what they enjoy about the workInstagram
- How a skin peel appointment goes from start to finishWebsite
- How the room is cleaned and prepared between clientsInstagram
- Questions people ask before a first laser appointmentWebsite
- New photographs of the clinic and the teamGoogle Business Profile
- Planning treatments before a wedding or holiday: why to book a consultation earlyEmail
Your budget
The numbers to watch
Consultations booked a week
Count the bookings made through the website, by phone and by message.
First-time clients a month
Note each new client and ask how they heard of the clinic.
Google reviews and rating
Check the number of reviews and the average rating at the end of each month.
Clients who rebook
Count the clients who book a second visit before they leave or within a few weeks.
Visits from partners
Ask new clients whether a salon, boutique or venue recommended the clinic, and keep a tally.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.