AI Web Maker90-day online marketing plan
Velvet Touch Beauty Salon
Velvet Touch Beauty Salon will fill its chairs by looking like the obvious choice on Google, showing real work by named stylists and making the next appointment the easiest one a client ever books.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Set up a Google Business Profile with every service, a booking link and photos of finished hair, braids and nails, because people who search for a hair salon near me pick from the map, the photos and the reviews.
Give braiding, colour, haircuts and nails a page each on your website, with photos, how long each service takes and a booking button, so a search for box braids or balayage lands on the work.
Make rebooking the last step of every visit, since the clients who sit in your chairs every few weeks are the steadiest part of the diary.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “haircut near me” | 25K-130K | High |
| “manicure and pedicure near me” | 25K-130K | High |
| “hair salon near me” | 7.5K-25K | Medium |
| “box braids near me” | 7.5K-25K | Medium |
| “balayage near me” | 7.5K-25K | High |
| “hair colouring near me” | 7.5K-25K | Medium |
| “gel nails near me” | 7.5K-25K | Medium |
| “walk in hair salon” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Regulars who book the same stylist every few weeks for cuts, colour and nails
What they need: A time that fits their week, the stylist they trust and a reminder before they leave it too long.
Where they look: Their last visit, a reminder message and recommendations to friends and colleagues.
People new to the area or ready to switch salon, who must trust a stranger with their hair
What they need: To see real work in the style they want, read honest reviews and know how a first visit goes before they book.
Where they look: Google Maps searches for hair salon near me and haircut near me, reviews and the photos on a profile.
Clients booking braids, colour or nails for a big day such as a wedding, a prom or a holiday
What they need: A long appointment booked well ahead, clear notes on how long it takes and how to prepare, and a stylist who can match a photo they bring.
Where they look: Searches for box braids near me, balayage near me and gel nails near me, Instagram photos and a recommendation from a friend or a bridal shop.
Your channels, in order
Google Business Profile Low effort · Free
People who search for a hair salon near me choose from the map, the photos and the reviews before they open a website.
- Choose hair salon as the main category, add beauty salon and nail salon as extra ones and list each service.
- Add the days and times you open, any holiday changes and a booking link, and say clearly whether you take walk-ins.
- Upload photos of finished hair, braids and nails, the chairs and the reception, and reply to every review.
Website and Google search Medium effort · Low cost
A search for a particular style, such as box braids or balayage, lands on the page that shows that work and how to book it.
- Make a page each for haircuts, braiding, colouring and nails, with photos, how long the service takes and a booking button.
- Add a first visit page that says what happens from the door to the chair.
- Keep the booking form short, asking for the service, the day, the stylist and any notes on hair length or texture.
Reviews and client photos Medium effort · Free
Clients choose a stylist by the work they can see and the words of someone who has sat in the chair.
- Ask each client, before they leave, whether you may photograph the finished hair, braids or nails.
- Send a review link by text the same afternoon.
- Show the reviews and photos on the website next to the service they are about, with the stylist's name.
Rebooking and reminders Low effort · Free
A regular visits again and again, and the easiest booking to win is the next one.
- Book the next appointment before the client leaves the chair and hand over a card with the date and time.
- Send a reminder message a few days before, and another when a regular is due and has not booked.
- Keep a waiting list so a cancelled slot goes to someone who asked for one.
Bridal shops and event partners Medium effort · Low cost
Bridal shops, photographers and venues meet people who need hair and nails done by a particular date.
- List the dress shops, photographers and venues nearby and leave each a card and a few photos of occasion hair.
- Offer a trial appointment that they can pass on to a client who is planning a wedding or a prom.
- Leave cards with your hours at offices and gyms nearby for the people who work there.
Facebook and Instagram adverts Medium effort · Low cost
People nearby who have never heard of the salon respond to a photo of work they like and a button to book.
- Show an advert built on your best before and after to people within a short journey of the salon, with a Book Now button.
- Time adverts for the weeks before wedding, prom and holiday bookings and for the quietest weekday slots.
What your website needs
- A home page with hair and beauty salon as its headline, your address, today's hours and a Book Now button.
- A haircuts page for haircut near me and hair salon near me, with the stylists, how long each cut takes and how to book.
- A braiding page for box braids near me, with photos of styles, how long each takes, how to prepare and what to bring.
- A hair colouring page for balayage near me and hair colouring near me, with before and after photos, the stages and the time to set aside.
- A manicures and pedicures page for gel nails near me and manicure and pedicure near me, with the treatments and the time each takes.
- A first visit and walk-ins page for walk in hair salon searches, with how a first visit goes and when you take walk-ins.
- A find us page with parking, nearby transport and step-free access.
Your 90 days
Month 1: Put the work on show
- Publish the website with the service pages, the first visit page and the booking form.
- Fill in the Google Business Profile with every service, the hours and the booking link.
- Photograph finished hair, braids and nails with each client's permission, and keep the pictures in a folder for each service.
- Decide when you take walk-ins and say so on Google, the door and the website.
- Print rebooking cards that show the next appointment.
Month 2: Fill the diary with regulars and referrals
- Book the next visit before each client leaves and hand over the card.
- Send a review link by text after every appointment and reply to each review.
- Add the first client photos and reviews to the service pages, with the stylist's name.
- Start the reminder messages for regulars who are due.
- Take cards and photos to bridal shops, photographers and venues nearby.
Month 3: Reach new faces
- Put a small Facebook and Instagram advert behind your best before and after, with a Book Now button.
- Open occasion bookings for the next wedding, prom or holiday season and announce the last day to book.
- Offer the quiet weekday slots to the people on your waiting list.
- Write down how each new client heard of you when they book, and total the sources.
- Keep what filled the chairs and drop what did not.
Content ideas
- How long box braids take, what to bring and how to prepareWebsite
- A first visit explained: the consultation, the chair and what happens nextWebsite
- Which colour services suit which hair, with before and after photos and the time each takesWebsite
- Slots still open this week, posted each morningGoogle Business Profile
- A morning-of-the-wedding timeline for hair and nailsWebsite
- How to look after a manicure so it lasts as long as it canWebsite
- Meet the stylists: who they are, what they love doing and when they workWebsite
- Prom and holiday bookings, with the last day to bookEmail
Your budget
The numbers to watch
Bookings and walk-ins a week
Count the appointments in the diary and the walk-ins at the door each week.
New clients a month
Mark each new client in the diary and ask how they found you.
Clients who rebook before leaving
Count how many clients leave with their next appointment booked, and compare month by month.
Calls, bookings and direction requests from Google
Look at the profile's call, booking and direction figures at the start of each week.
Empty slots
Count the open slots each week and note which days and times are quietest.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.