AI Web Maker90-day online marketing plan
Stonebridge Builders
Stonebridge Builders will turn searches for extensions, renovations and commercial building into calls by showing finished projects on Google, earning the trust of architects and surveyors, and answering every enquiry with a clear next step.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Build a website with a page for house extensions, renovations, new homes and commercial building, each showing finished projects and a clear way to call, because buyers compare two or three builders before they pick up the phone.
Complete a Google Business Profile with project photos, the areas you work in and the paperwork you hold, so a search for building contractors near me shows a firm that looks established.
Build relationships with architects, surveyors and engineers, who see a client's drawings before any builder is priced and whose recommendation arrives with trust already attached.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “home renovation contractors” | 25K-130K | High |
| “home addition contractors” | 25K-130K | High |
| “building contractors near me” | 7.5K-25K | Medium |
| “commercial building contractors” | 7.5K-25K | Medium |
| “new home builders” | 2.5K-7.5K | Medium |
| “cost to build a house” | 2.5K-7.5K | Medium |
| “general contractor near me” | 750-2.5K | Medium |
| “house extension builders” | 250-750 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Homeowners planning an extension, a renovation or a new home
What they need: A builder who explains the stages, agrees the scope in writing, keeps them told about progress and hands over a finished home they can use.
Where they look: Google searches on a phone, reviews on a Google Business Profile, neighbours who have had work done and recommendations from their architect or designer.
Business owners, developers and property managers commissioning commercial work
What they need: A contractor who can price from drawings, run a safe site to an agreed schedule and keep disruption to a working building low.
Where they look: LinkedIn, invitations to quote, public tender notices and introductions from the consultants they already work with.
Architects, surveyors and engineers who recommend builders
What they need: A contractor who reads drawings carefully, answers questions quickly and treats their client well, so their own name stays safe.
Where they look: Site visits, local professional events, LinkedIn and word of mouth between consultants.
Your channels, in order
Website and Google search Medium effort · Low cost
People choosing a builder compare project pages before they call, and a page for each kind of work matches the searches they make.
- Write a page each for house extensions, renovations, new homes and commercial building, using the search phrases in this plan and showing how the work runs from drawings to handover.
- Show finished projects with the brief, the main challenge met on site and photos of the result, taken with the client's permission.
- Show your phone number and a call button on every page, with a short enquiry form and the areas you cover.
Google Business Profile Low effort · Free
When someone searches for building contractors near me, the map comes first, and project photos and reviews decide which listing gets the call.
- Make building contractor your main category, tick the other kinds of work you do and set your service area.
- Upload a finished project photo each week, with a line on what the work was.
- Ask for a review at handover, once the snag or punch list is cleared, and reply to every review in plain words.
Architects, surveyors and engineers Medium effort · Low cost
They meet clients before a builder is chosen, so one good introduction is worth many cold calls.
- Send a short letter and a one-page project sheet to local practices, offering to price from drawings and to talk through buildability early.
- Invite one or two contacts to see a project in progress, once the client has agreed and the site is safe for visitors.
- Say promptly what you can price and when, and say plainly when a job is not right for you.
LinkedIn Medium effort · Free
Developers, property managers and consultants use it for work, and a clear company page backs up every introduction.
- Set up a company page that lists the kinds of building you do, then add the owner and any site managers who agree to be named.
- Connect with developers, facilities managers, architects and agents in your area, with a short note about the work you do.
- Share one finished project or milestone every two weeks, with the client's permission and nothing that identifies a private address.
Tenders and quote invitations High effort · Free
Councils, housing providers and larger firms buy through formal quotes, and a firm with its paperwork ready can reply when others cannot.
- Register on the buying portals used by local councils, housing providers and schools, and set alerts for building and refurbishment notices.
- Prepare a standard pack with your company profile, health and safety policy, method statements and the insurance certificates you hold, ready to adapt for each reply.
- Ask for feedback after every unsuccessful bid and note what the buyer rated most highly.
Site boards and vehicle signs Low effort · Low cost
Every live site and every vehicle is seen daily by neighbours who may one day need a builder.
- Put a board with your name and phone number on each site, where local rules allow, and keep it clean and straight.
- Add your name, phone number and what you build to every vehicle, and keep the vehicles tidy.
What your website needs
- A home page that opens with what you build and where, with a call button and an enquiry form visible without scrolling.
- A house extension builders and home addition contractors page explaining the stages from drawings and approvals to handover, and what you need from the client at each one.
- A home renovation contractors page for kitchens, whole-house refurbishments and works carried out while the family stays at home.
- A new home builders page for people with a plot, setting out how a build is priced, scheduled and inspected.
- A commercial building contractors page for shops, offices, units, fit-outs and build-outs, with how you manage site safety and schedule.
- A cost to build a house guide that explains what moves the price and how a quote is made up, without quoting figures.
- A projects and reviews page with real photos, the brief and the client's own words, plus a plain list of the licences, insurance and safety documents you hold.
Your 90 days
Month 1: Show the work
- Put the website live with pages for extensions, renovations, new homes and commercial work, a phone number on each and a short enquiry form.
- Fill in the Google Business Profile with categories, areas and photos of three finished projects.
- Ask three past clients for permission to show their projects, and write each up with the brief, the challenge and the result.
- List the licences, insurance and safety documents you hold on a trust page, and leave out anything you do not have.
- Create the LinkedIn company page and name the architects, developers and property managers you want to meet.
Month 2: Meet the recommenders
- Send the letter and project sheet to local architects, surveyors and engineers, then follow up by phone.
- Ask for a review at each handover and reply to every one.
- Connect with developers and facilities managers on LinkedIn and message those who have live projects.
- Register on the buying portals and prepare the standard tender pack.
- Order site boards and vehicle signs and put them up on every live job.
Month 3: Fill the order book
- Switch on a small Google search advert for extension and renovation searches, sending people to the matching page, for the weeks when you can take new starts.
- Phone every enquiry from the first two months that did not go ahead and ask whether the project is still planned.
- Answer your first tender or invitation to quote from the standard pack.
- Invite an architect to a site in progress, with the client's agreement.
- Look at which pages, partners and signs brought the calls, and spend next month's effort where they came from.
Content ideas
- How an extension runs from drawings to handover, stage by stageWebsite
- Questions to ask a builder before you sign a contractWebsite
- Which approvals usually come before work starts, and who applies for themWebsite
- A finished project: the brief, a problem met on site and the handoverGoogle Business Profile
- A written case study from a commercial client, in their words and with their permissionLinkedIn
- What a commercial fit-out or build-out schedule looks like, week by weekLinkedIn
- What we walk through with you on handover dayGoogle Business Profile
- What we need from drawings to give a firm priceArchitects and surveyors
Your budget
The numbers to watch
Weekly calls and enquiry forms
Count the calls from the Google Business Profile, the website and site boards, and the forms sent, noting the type of work each wanted.
Enquiries that reach a site visit
Note how many enquiries lead to a measured visit and how many of those receive a written quote.
Quotes that become contracts
Record each quote and whether it was accepted, split into homes, renovations and commercial work.
Introductions from professionals
Count the enquiries each month that come from architects, surveyors, past clients and other trades.
How callers found you
Ask every caller how they found you and tally Google, a site board, a recommendation, LinkedIn and a tender.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.