AI Web Maker90-day online marketing plan
Forge Fit Coaching
Forge Fit Coaching will turn searches for a personal trainer into booked conversations by being easy to find, clear about how sessions work and quick to reply to every enquiry.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Fill in a Google Business Profile with a personal trainer category, your training location or service area, photos of the space and equipment, and a call and message button, because many clients look on a phone and contact whichever coach replies first.
Put up a website with separate pages for one-to-one training, small groups, online coaching and nutrition guidance, each ending in a button to book an introductory call.
Reply to every enquiry within a few hours and offer a short introductory call, because trainers are chosen on how comfortable the first conversation feels.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “personal trainer near me” | not measured |
| “personal training sessions” | not measured |
| “small group personal training” | not measured |
| “online personal trainer” | not measured |
| “online fitness coaching” | not measured |
| “nutrition coaching near me” | not measured |
| “strength training for beginners” | not measured |
| “one to one personal training” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Busy adults who want a regular session around work
What they need: A trainer who plans the hour, keeps to the time and fits around a full diary, with sessions close to home or the office.
Where they look: Google searches on their phone, Instagram, and colleagues who already train.
Nervous beginners who feel out of place in a gym
What they need: A patient coach who explains each exercise in plain words and never makes them feel judged.
Where they look: Google searches for strength training for beginners, local Facebook groups and a friend who recommends someone.
People who want to train at home or while travelling
What they need: A plan they can follow in their own space with a coach checking in, so a busy week does not end the routine.
Where they look: Google searches for an online personal trainer, Instagram and YouTube videos.
Your channels, in order
Google Business Profile Low effort · Free
It places you in front of anyone searching for a personal trainer near me, with call and message buttons one tap away.
- Choose a personal trainer category, add your training location or service area and your hours.
- Add photos of the space, the equipment and yourself, but not clients.
- Share your small group session times weekly, and answer each review personally.
Website and Google search Medium effort · Low cost
Anyone close to booking searches for a kind of training, so a page for each kind meets them with an answer and a call button.
- Make pages for one to one personal training, small group personal training, online coaching and nutrition coaching using the phrases in this plan.
- Place a call button and a short enquiry form high on every page.
- Add a page that explains how an introductory call and a first session work.
WhatsApp and phone Low effort · Free
Enquiries are often made at lunchtime or late in the evening, and the coach who replies first usually gets the call.
- Set up WhatsApp Business with a greeting that asks about goals and the best time for a call.
- Aim to reply to every message and missed call within a few hours, and note the time you replied.
Instagram Medium effort · Low cost
Short videos of how you coach let people judge your manner and your technique before they get in touch.
- Post a short exercise explained from the side, a client-approved clip or a tip twice a week.
- Put the call number or WhatsApp link in the bio and answer every message.
- Show the space, the kit and a session plan, never clients without their permission.
Referral partners Medium effort · Low cost
Employers, running clubs, sports clubs and shops near your training space already meet people who want a trainer.
- Offer a nearby employer a lunchtime group session for its staff, with a short talk on technique.
- Leave cards with a few local clubs and shops and ask what their members need.
What your website needs
- A home page whose first line says personal trainer in your area, with your coaching style in a sentence and a call button.
- A one to one personal training page that says who it suits and what happens in a session.
- A small group personal training page with the days and times, group size and how places are booked.
- An online personal trainer page that explains weekly check-ins, video feedback and how fast you reply.
- A nutrition coaching page that describes everyday guidance and says what it does not cover.
- A strength training for beginners page with what to expect in a first week.
- A client words page with reviews that describe the coaching, with no claims about results.
Your 90 days
Month 1: Be easy to contact
- Launch the website with a page for each kind of training and a call button on every page.
- Finish the Google Business Profile, adding photos of the space and your small group times.
- Set up WhatsApp Business with a greeting and two quick replies.
- Write the one-page how it works guide and add it to the website.
Month 2: Start conversations
- Post two short coaching videos a week on Instagram, each with the contact link in the caption.
- Ask every client for a short Google review about what the coaching is like.
- Offer a lunchtime group session to one nearby employer and leave cards at two local clubs.
- Ring or message every enquiry within a few hours and offer an introductory call.
Month 3: Fill the diary
- Run a small Instagram advert to adults near your training space for the small group sessions.
- Invite each current client to bring a friend to one small group session.
- Add online coaching places to fill the hours you cannot offer in person.
- Work out which pages and posts led to enquiries and keep your effort there.
Content ideas
- How to decide whether one-to-one, small group or online coaching suits youWebsite
- What nutrition coaching covers and what it leaves to a doctor or dietitianWebsite
- Your first week in a gym, explained without jargonInstagram
- A press and a row shown from the side, with one cue eachInstagram
- The kit list for new clients: what we provide and what to bringGoogle Business Profile
- How online coaching suits shift workers and people who travelWebsite
- Meet the coach: how I got into coaching and who I enjoy working withInstagram
- Why we do not post before and after photosWebsite
Your budget
The numbers to watch
Calls and messages a week
Add up the calls from Google, the messages on WhatsApp and Instagram and the website forms.
Introductory calls booked
Count the calls you arrange each week from all the enquiries.
Enquiries that become clients
Note how many introductory calls end with a booked session or a plan.
Time to reply
Write down how long each enquiry waited, and try to shorten it.
Where enquiries came from
Ask each caller where they heard of you and count the answers each month.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.