AI Web Maker90-day online marketing plan
Copper Kettle Coffee
Copper Kettle Coffee will fill its tables in the quiet hours and turn passers-by into regulars: visible on the map, inviting from the inside and rewarding to return to.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Make the Google listing your shop window, with the menu, photos of the room and the pastry case, accurate opening hours and a steady flow of reviews, because people choose a coffee shop on their phone while they are already close by.
Find your quiet hours and give each one a reason to visit, such as cake with a coffee in the afternoon, a calm table for working or a spot for a small meeting.
Turn first-time visitors into regulars with a stamp card or a small reward that brings them back within the week, and treat the offices around you as your nearest circle of regulars.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “cafe near me” | 25K-130K | High |
| “breakfast near me” | 25K-130K | High |
| “brunch near me” | 25K-130K | High |
| “coffee shop near me” | 7.5K-25K | Medium |
| “takeaway coffee near me” | 7.5K-25K | Medium |
| “meeting catering near me” | 7.5K-25K | Medium |
| “cafe to work from” | 2.5K-7.5K | Medium |
| “coffee and cake” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Commuters and parents after school drop-off
What they need: A quick, reliable drink and something to eat that is ready fast on the way to work or home.
Where they look: Google Maps on the walk, your sign on the street and word of mouth at the school gate.
Remote workers and freelancers
What they need: A comfortable table, steady coffee and a pace that lets them stay for a morning without feeling rushed.
Where they look: Google searches such as cafe to work from, photos of the seating on your listing and Instagram.
Office managers and small businesses nearby
What they need: Coffee and food for team meetings and visitors, ordered ahead and ready on time.
Where they look: Google searches for meeting catering, a visit from you with a tasting tray and LinkedIn.
Your channels, in order
Website and Google search Medium effort · Low cost
People nearby search for coffee, breakfast and somewhere to work, and a site with your menu, hours and catering page answers them.
- Make a page for the menu, one for the room and the seating, and one for meeting catering with an enquiry form.
- Set the address, the opening hours and a map at the top of the home page.
- Use the phrases cafe to work from and coffee and cake on the pages that answer them.
Google Business Profile Low effort · Free
Most visits start on the map, so this is where a new customer decides whether to walk in.
- Choose coffee shop as the main category and add the menu, the hours and details such as outdoor tables or a quiet corner.
- Upload fresh photos of the counter, the pastry case, the room and the drinks every month.
- Print the review link on the stamp card and ask regulars to rate the shop.
Instagram Medium effort · Free
Latte art, the pastry case and cosy corners are what people look at when they decide where to meet.
- Post a photo or a video of the day's bake and one drink each weekday.
- Use stories for today's special and for the quiet hours, with a line saying there is room.
- Add the location tag to every post and tag the businesses around you.
Local offices and neighbours Medium effort · Low cost
Offices, gyms and coworking spaces nearby hold the daily routines of future regulars.
- Take a tray of coffee and pastries to the nearest offices with a menu and your catering card.
- Ask neighbouring businesses to display a small card or to hand your stamp card to their staff.
- Offer a standing weekly order to any team that holds a regular meeting.
Facebook Low effort · Low cost
Community groups and event pages are where neighbours ask where to meet and what has opened or changed nearby.
- Create a page with the opening hours, the menu and a message button.
- Post the weekly special and any new seasonal drink in the neighbourhood groups that allow business posts.
- Run a small advert for the quiet hours, aimed at people living or working within a short walk.
Stamp cards, sleeves and window signs Low effort · Low cost
A stamp card is the simplest reason to come back, and a printed sleeve or window sign keeps the shop in view.
- Print a stamp card with a small reward after a number of visits you choose.
- Put the website and the review link on the cup sleeve and the paper bag.
- Use a chalkboard or window sign for the daily special.
What your website needs
- A home page that opens with the words coffee shop, shows the opening hours, the address and a map, and has a photo of the room.
- A menu page with drinks, pastries and lunches as text, with the milks and a note on allergies.
- A page about the room and the seating that uses the phrase cafe to work from and says when the shop is quietest.
- A breakfast and brunch page for the morning menu.
- A coffee and cake page for the afternoon, showing the pastry case.
- A meeting catering page with what you supply, the notice you need and an enquiry form.
- A gallery page with real photos of the shop.
Your 90 days
Month 1: Get on the map
- Build the website with a menu page, a room page and a meeting catering page.
- Fill in the Google Business Profile: the menu, the hours and photos of the counter, the pastry case and the seating.
- Design and print a stamp card and a small sign for the window and the counter.
- Set up Instagram and Facebook in the shop's name and post a week of photos to start.
- Walk the streets near the door and list the offices, gyms and coworking spaces within a few minutes.
Month 2: Fill the quiet hours
- Pick the two slowest hours of the day and give each one a clear reason to visit.
- Post a drink or a bake on Instagram every weekday, and the day's special on Facebook.
- Give each regular a stamp card at the till and ask how the visit went.
- Take a tray of coffee and pastries to the nearest offices with the menu and a catering card.
- Ask a few neighbouring businesses to display your card or share the stamp card with their staff.
Month 3: Bring them back
- Look at how many stamp cards come back and which hours are still quiet, then adjust your specials.
- Offer a standing weekly meeting order to the offices that tried your tray.
- Try a small advert on Facebook for the quiet hours, aimed at the streets around the shop.
- Add a seasonal drink to the menu and photograph it for the listing, Instagram and the website.
- Email the offices that ordered a thank-you note and ask for a review.
Content ideas
- Today's bake in the pastry case, photographed in daylightInstagram
- A latte art clip from the barInstagram
- A corner of the room set for working, with a note on when it is quietestGoogle Business Profile
- The new seasonal drink and the day it startsFacebook
- A meeting tray laid out on a table with a clear list of what is in itWebsite
- This week's special on the chalkboardFacebook
- How to order for a meeting: what we need to know and how much noticeWebsite
- A weekday morning at the bar, from opening the door to the commuter queueInstagram
Your budget
The numbers to watch
Customers in the quiet hours
Count the till transactions in your two slowest hours each week and note whether they rise.
Stamp cards started and finished
Count the cards you hand out and the cards that come back full.
Directions and calls from Google
See how many people ask Google for directions or tap to call the shop, week by week.
Meeting catering enquiries
Note every enquiry and where it came from, whether the website, a visit or a recommendation.
New reviews
Read the new Google reviews every month and note what people mention most.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.