AI Web Maker90-day online marketing plan
Iron Crane Martial Arts
Iron Crane Martial Arts will bring parents and adults through the door by putting its class times, its beginner courses and a clear picture of the hall in front of everyone who searches for karate, kickboxing or self defence nearby.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Fill in every part of your Google Business Profile, from the hall address and the class times by age to photos of the mats and the entrance, because many parents who search for kids karate classes near me pick from the map results before they open a website.
Offer a beginner course for children and a separate one for adults, each with a start date on the website, so parents and adults each find a course made for them.
Put leaflets into the hands of the people parents already ask, such as teachers, nursery staff and club leaders, and invite them to watch a class.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “karate classes near me” | 25K-130K | High |
| “kickboxing classes near me” | 25K-130K | High |
| “adult karate classes” | 25K-130K | High |
| “martial arts for kids” | 7.5K-25K | Medium |
| “beginner kickboxing classes” | 7.5K-25K | Medium |
| “martial arts classes near me” | 7.5K-25K | Medium |
| “kids karate classes” | 2.5K-7.5K | Medium |
| “self defence classes” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Parents choosing an after-school or weekend activity
What they need: A class led by an instructor they can trust, in an orderly room, at a time that fits school pick-up, with a clear idea of what their child needs to bring.
Where they look: Google searches such as kids karate classes, local Facebook groups, the school gate and other parents' recommendations.
Adults who would like to try karate or kickboxing but feel nervous
What they need: A beginner course that starts from nothing, and an honest picture of what the first evening is like.
Where they look: Searches for adult karate and beginner kickboxing classes, Instagram clips of pad work and an invitation from a friend or colleague.
People who want to learn self defence
What they need: A practical class that is taught with control and honest about what it covers, at times that fit around work.
Where they look: Searches for self defence classes, local Facebook groups and notices at workplaces, gyms and community centres.
Your channels, in order
Website and Google search Medium effort · Low cost
A parent typing kids karate and an adult typing beginner kickboxing want different answers, and a separate page for each can give them.
- Give kids karate, adult karate, kickboxing and self defence a page apiece, written around the eight searches listed above.
- Add a page for parents on the rules of the hall, whether they can stay and watch, what kit a child needs and how belt gradings work.
- Lay out the timetable by age group with a book button on each class, and give the foot of every page the hall's address and a map.
Google Business Profile Low effort · Free
It is where a parent searching for a class near home sees your address, your class times and what the hall looks like.
- Choose the martial arts school category, add the hall address and class times and link the timetable and beginner course pages.
- Upload photos of the hall with the mats laid, the door parents will use and the place where they wait or watch, with no children's faces in them.
- Reply to every review and ask parents of long-standing students for one by sending the direct link.
Facebook Medium effort · Low cost
Parents ask each other in local groups which club to try, and an event page gives a beginner course a date and a place to ask questions.
- List each beginner course as an event for its age group, with a start date and a contact for questions, and share it with group admins who allow it.
- Answer requests for children's activities with a helpful reply and a link to the kids karate page.
- Post the school holiday timetable early, so parents planning the week see it before they make other plans.
Schools, nurseries and clubs Medium effort · Low cost
Teachers, nursery managers and scout leaders are often asked to recommend an activity, and one friendly leaflet can reach many families.
- Take a short leaflet with the timetable to nearby schools, nurseries, scout groups and community centres, and invite the staff to watch a class.
- Offer a short demonstration for a school fair or community day, if the organisers agree, with a sign-up sheet for beginner course dates.
Flyers and noticeboards Low effort · Low cost
Families already pass the library, the leisure centre and the school gate every week, so a clear card reaches people who live close enough to visit.
- Print flyers that give the next beginner course date, the age groups and your website.
- Ask the hall, the library and local shops to display a poster for each new course.
Instagram Medium effort · Free
Short clips of pad work and a class bowing in show adults and parents what the room feels like before they turn up.
- Post a short clip each week of drills, pad work or a warm-up, filmed so that no child can be identified.
- Use stories for the next beginner course date and put the booking link in your bio.
What your website needs
- A home page that names the styles taught, the area and the next beginner course date, with martial arts classes near me in its first line.
- A kids karate page for the kids karate classes and martial arts for kids searches, written for parents, with what a class involves and whether they can watch.
- An adult karate page for the adult karate classes search, with the evening times and what a newcomer needs to wear.
- A kickboxing page for the kickboxing classes near me and beginner kickboxing classes searches, with how a first session works.
- A self defence page for the self defence classes search, honest about the skills covered and how they are practised.
- A timetable and beginner course page with start dates, age groups and a booking button on every class.
Your 90 days
Month 1: Make the hall easy to find
- Put the website live with a page each for kids karate, adult karate, kickboxing and self defence, plus the timetable and a page for parents.
- Bring the Google Business Profile up to date: address, class times and photos of the mats and entrance.
- Show the next beginner course for children and the next for adults on the home page and the Google listing.
- Create the Facebook page and an event for the beginner course.
- Print flyers and posters for the same course date.
Month 2: Reach the families
- Deliver leaflets to nearby schools, nurseries and clubs, and invite staff to watch a class.
- Share the beginner course event in local parent groups and answer questions in the comments.
- Put posters up at the library, the leisure centre and shops that agree to display them.
- Post one short clip a week on Instagram of pad work or a warm-up, with no child identifiable.
- Write to each person who enquired but did not book, and invite them to the next course.
Month 3: Fill the next course
- Start a modest Facebook and Instagram advert for the next beginner course, aimed at parents and adults who live near the hall and linked to the booking page.
- Publish the school holiday timetable on the website and Facebook.
- Ask parents of beginners for a Google review once their child has settled in.
- Follow up each beginner at the end of the course with the regular class that suits them.
- Check which flyers, groups and pages brought visits, and do more of those.
Content ideas
- What happens in a children's class from the first bow to the lastWebsite
- What a child wears to a first class, and when a karate uniform is worth buyingWebsite
- A short clip of pad work in an adult kickboxing classInstagram
- The rules of the hall in plain words: bowing, listening and looking after partnersFacebook
- How belt gradings work and what a parent sees on grading dayWebsite
- The hall with the mats laid, and where parents wait or watchGoogle Business Profile
- The school holiday timetable for parents planning the weekFacebook
- The next beginner course for children, with its start date and booking linkFacebook
Your budget
The numbers to watch
Visits booked a week
Count the people who book a first class, a beginner course place or a watch-and-see visit, from every channel.
Messages about children's classes against adult classes
Tally each enquiry by age group, to see which timetable slots to promote.
Visits that began with a flyer or a school contact
Ask every new family at the door which card, poster or person told them about the school.
Beginners who join a regular class
Count the people who sign up for a regular class once their course ends, and message those who do not.
Reviews from parents
Read the review count and the star rating on your Google listing at each month's end.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.