AI Web Maker90-day online marketing plan
True Coat Painting
True Coat Painting will turn more searches for local painters into phone calls by showing finished rooms on Google, calling back every enquiry quickly and winning repeat work from agents and builders.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Call back every enquiry the same day and book the quote visit quickly, because people usually ask several painters and often choose the first organised one who comes round.
Give interior, exterior, wallpapering and cabinet painting a page each on your website, with photos and a phone number at the top, so each search lands on the job it describes.
Build steady relationships with estate agents, letting agents and builders, who need painting done again and again and can fill the quieter months.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “house painters near me” | 25K-130K | High |
| “painters near me” | 7.5K-25K | High |
| “painter and decorator” | 7.5K-25K | Medium |
| “exterior house painting” | 2.5K-7.5K | Medium |
| “commercial painting contractors” | 2.5K-7.5K | Medium |
| “wallpaper hanging service” | 2.5K-7.5K | Medium |
| “kitchen cabinet painting” | 750-2.5K | Medium |
| “interior painting service” | 0-250 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Homeowners planning to redecorate
What they need: A room or a whole house painted neatly, with furniture protected and the work finished on the day agreed.
Where they look: Google searches and the map on their phone, painters' photos on Instagram and recommendations on Nextdoor and in local Facebook groups.
People selling or letting a property
What they need: A quick, clean refresh in light, neutral colours before photos are taken or new tenants move in.
Where they look: Recommendations from estate agents and letting agents, and searches for a painter and decorator near me.
Builders, developers and office managers
What they need: A painter who works to a schedule, keeps the site tidy and can decorate several units or floors in turn.
Where they look: LinkedIn, trade contacts on local sites and searches for commercial painting contractors.
Your channels, in order
Google Business Profile Low effort · Free
Painters are often chosen from the map by people comparing photos and reviews before they decide who to ring.
- Choose painter as your main category and add interior, exterior, wallpapering and cabinet painting as services.
- Upload photos of finished rooms, house fronts and woodwork every week, each with a line on what was done.
- Ask for a review at every final walk-round and reply to each one within a day.
Website and Google search Medium effort · Low cost
Someone searching for exterior house painting or cabinet painting calls the painter whose page answers that job best.
- Write a page for each service using the search phrases in this plan, with your own photos and what the work includes.
- Put a call button and a short quote form that accepts photos at the top of every page.
- Add a gallery of before and after photos sorted into rooms, exteriors and woodwork.
Estate agents, letting agents and builders Medium effort · Free
They need rooms refreshed between sales, tenancies and handovers, and they keep passing work to a painter they trust.
- Visit the agents nearest your area with your company profile and photos of rooms you have refreshed for a sale.
- Offer site managers a quick quote for decorating new builds and snagging touch-ups.
- Keep a short contact list and check in with each of them once a month.
Instagram Medium effort · Free
People planning a redecoration save painters' photos and come back to them when they are ready to ring.
- Post each finished room as a before and after with the colour and sheen you used.
- Share short clips of cutting in, hanging wallpaper and preparing an exterior.
Site boards and leaflets Low effort · Low cost
An exterior job is seen by the whole street for days, and neighbours often own houses of the same age needing the same work.
- Ask permission to stand a site board outside the house during every exterior job.
- Post a short leaflet through the doors nearby when you finish, with a photo of the house you painted.
What your website needs
- A home page that says painter and decorator and names your area in its first line, with a call button and a quote form.
- An interior painting service page covering walls, ceilings and woodwork, and the preparation each job includes.
- An exterior house painting page with photos of render, brick and weatherboard, and the months when outside work is booked.
- A kitchen cabinet painting page showing how doors are prepared and painted, and how long the kitchen is out of use.
- A commercial painting contractors page for offices, shops and new builds, explaining how you work around opening hours.
- A wallpaper hanging service page with photos of patterned papers and feature walls.
- A gallery and reviews page with before and after photos sorted by room.
Your 90 days
Month 1: Show the work
- Publish the website with a page for each service and a quote form that takes photos.
- Complete the Google Business Profile and upload photos from your most recent jobs.
- Set up Instagram with highlights for interiors, exteriors and woodwork.
- Order site boards and leaflets with your phone number and web address.
Month 2: Earn recommendations
- Add a page to the website answering questions about drying times, paint smells and moving furniture.
- Ask every customer for a Google review at the final walk-round.
- Visit the estate and letting agents nearest you with your company profile.
- Stand a site board at every exterior job and leaflet the street when you finish.
- Post a before and after on Instagram and the Google Business Profile after each job.
Month 3: Book the next season
- Add an exterior painting checklist to the website ahead of the dry months.
- Run a small Google search advert on exterior house painting in your area, with a call button.
- Message past customers whose woodwork or house front is due attention before the weather turns.
- Ask the builders you have met for the chance to price their next handover.
- Check which pages, photos and boards brought calls and do more of those.
Content ideas
- Before and after of a dark hallway painted in a lighter colourInstagram
- How long to wait before painting new plasterWebsite
- Cutting in a ceiling line by hand, in one short clipInstagram
- Why the weather decides the date of an exterior jobWebsite
- A kitchen cabinet makeover from sanding to the final coatInstagram
- Matt, eggshell or satin: which finish suits each roomWebsite
- A finished house front with a note on the repairs made firstGoogle Business Profile
- Turning a rented flat round between tenants, room by roomGoogle Business Profile
Your budget
The numbers to watch
Calls and quote requests a week
Count calls from the Google Business Profile and the website, plus the quote forms that arrive.
Quote visits booked
Note each visit you book to see a room or a house, and mark the ones that turn into jobs.
Jobs from agents and builders
Keep a simple list of work that came from estate agents, letting agents and site managers.
Calls from site boards and leaflets
Ask every new caller how they heard of you and tally the board and leaflet answers.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.