AI Web Maker90-day online marketing plan
Clearwater Pool Care
Clearwater Pool Care will book its openings and weekly visits by being found before the swimming season begins, and by making a phone call the obvious next step for a worried pool owner.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Start before the pool is needed: owners search for openings and cleaning as the weather turns, so your website, listing and reminder messages should already be live and ready to take calls.
Answer the questions pool owners type, such as what a weekly visit includes, what a green pool recovery involves and how to book an opening, with a page for each and your phone number on all of them.
Use the pool as the advert: photos of clear water and a tidy equipment area, and reviews that mention reliability, because owners judge a pool service by the water it leaves behind.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “pool cleaning near me” | not measured |
| “pool service near me” | not measured |
| “pool opening service” | not measured |
| “pool closing service” | not measured |
| “hot tub cleaning service” | not measured |
| “green pool cleaning” | not measured |
| “weekly pool maintenance” | not measured |
| “pool pump repair” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Busy homeowners with a pool or hot tub
What they need: Water that is clear and ready without giving up weekends to skimming and testing, with a note after every visit.
Where they look: Phone searches for pool cleaning near me, neighbours with pools, local Facebook groups and pool supply shops.
Holiday let and rental owners and their managers
What they need: A pool that is ready on changeover day, with a report they can forward and a quick message when something is wrong.
Where they look: Letting agents, property managers, searches for weekly pool maintenance and LinkedIn.
People who have bought a house with a neglected pool
What they need: A plain assessment of the water and equipment, a recovery plan and a regular schedule once the pool is back in order.
Where they look: Searches for green pool cleaning, estate agents and builders, and moving-house groups on Facebook.
Your channels, in order
Website and Google search Medium effort · Low cost
Owners search for the job they need this week, so a page for each job lets you appear when they do.
- Create one page each for cleaning, opening, closing, hot tubs and green pool recovery, with the matching search phrase in the page title.
- Add a pool pump repair page that lists the equipment you work on and how you handle parts.
- Show your phone number, a short enquiry form and a line on what a weekly visit includes on every page.
Google Business Profile Low effort · Free
Nearby owners see the map results before any website, so a listing with photos of clear water and a call button can take the call straight away.
- Pick the pool cleaning category, set your service area and list weekly cleaning, opening, closing, hot tubs and repairs as separate services.
- Add photos of clear water, tidy equipment areas and the visit note you leave, with owners' permission.
- Ask regular customers for a review that mentions the visit day and the state of the water, and reply to each.
Letting agents and property managers Medium effort · Low cost
One agent can hold the keys to many rental homes with pools, and they pass on the contractor who keeps guests happy.
- Send a short company profile to local letting agents and holiday let managers, with how you handle access and changeover days.
- Offer to look at one rental pool and send a written report on the water and the equipment.
- Agree how they will tell you about guest arrivals and how you will tell them about problems.
Facebook Medium effort · Low cost
Pool owners ask local groups who to trust with their water, and green pools get shared as warnings.
- Open a page that lists pools, hot tubs and your area, with messaging switched on.
- Post a clear-water photo or a short tip each week, such as why a pool needs testing after heavy rain.
- When a local group asks who looks after pools, reply helpfully where the rules allow.
Email and text reminders Low effort · Free
Opening and closing get booked by owners who are reminded at the right moment, and regular customers stay longer when they are.
- Ask permission to keep each customer's mobile number and email address when you quote.
- Message customers about opening before the weather warms and about closing as the swimming season ends.
What your website needs
- A home page that opens with pool service near me, names your area and lists every service beside a call button.
- A weekly pool maintenance page with what each visit includes and how the visit note works.
- A pool opening service page and a pool closing service page, each saying what happens and when to book.
- A hot tub cleaning service page covering draining, filters and how often a tub needs attention.
- A green pool cleaning page explaining how a neglected pool is assessed and brought back into balance.
- A pool pump repair page listing the equipment you work on.
- A page for holiday let and rental owners covering changeover days, access and reports.
Your 90 days
Month 1: Set up before the season
- Put the pool website online with its service pages and a phone number on every one.
- Finish the Google listing with your area, each service and photos of clear water.
- Gather the phone numbers and emails of past customers and anyone who asked for a quote.
- Send your company profile to letting agents and holiday let managers.
Month 2: Book the openings
- Message past customers and recent enquirers to book their pool openings.
- Post a clear-water photo and a short tip each week on Facebook and the Google listing.
- Ask each new customer for a review once the water has settled after their visit.
- Offer a written pool and equipment report to a few agents or managers.
- Run a small Facebook advert for weekly cleaning to homeowners in your area.
Month 3: Build the regulars
- Offer weekly visits to every opening customer who has not yet chosen a regular schedule.
- Add a green pool recovery page with a before and after photo set.
- Leave a short card at the houses either side of each customer's pool.
- Send agents a short monthly summary of the pools you look after for them.
- Compare the calls and bookings from each channel, and give the best two more of your time next quarter.
Content ideas
- Before and after of a neglected pool brought back to clear waterFacebook
- What happens on opening day, from lifting the cover to the first water testWebsite
- Why a pool needs testing after heavy rain or a hot weekWebsite
- How to tell when a hot tub needs drainingWebsite
- A clip of vacuuming a pool floor, filmed from the edgeFacebook
- Photo of the week: a clear pool on changeover dayGoogle Business Profile
- Closing a pool for the winter: what we do and whyWebsite
- Dates for pool openings in your areaGoogle Business Profile
Your budget
The numbers to watch
Calls and messages a week
Count the calls from the Google listing and website form, and the messages to your business number.
Openings booked
Count the booked openings against the customers you messaged.
New weekly customers
Each month, list the new weekly customers and ask where they heard of you.
Customers who book again for next season
At closing, note how many agree the next opening and how many leave.
Reviews
Check the number and the average each month, and read what owners mention.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.