AI Web Maker90-day online marketing plan
The Harbour Lantern Hotel
The Harbour Lantern Hotel will fill more rooms, tables and meeting slots by showing up on the map when guests search, taking bookings directly on its own website and staying familiar to the companies and neighbours nearby.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Fill in the Google Business Profile with photos of each room, the breakfast and the bar, plus a booking link and a call button, because guests searching for a hotel near me choose from what they see on the map.
Make the hotel's own website the easiest place to book, with a page for each room type, a clear booking button and a phone number on every page.
Win repeat business from companies, local groups and past guests, since a regular midweek booking is worth more than a single weekend.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “hotel near me” | not measured |
| “small hotel near me” | not measured |
| “hotel with a bar” | not measured |
| “hotel breakfast included” | not measured |
| “meeting rooms for hire” | not measured |
| “business hotel near me” | not measured |
| “weekend break hotel” | not measured |
| “hotel room for tonight” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Couples and families on short breaks
What they need: A comfortable, well placed room and a breakfast that makes the stay feel like a treat, with a booking that is easy to make.
Where they look: Google searches for a weekend break, the photos and reviews on the Google Business Profile, and Instagram.
Business travellers and local companies
What they need: Somewhere calm to sleep, an early start at breakfast and a room to meet in, arranged in one call, with an invoice the office can use.
Where they look: Google searches on a phone, recommendations from colleagues and LinkedIn.
Local people
What they need: A good place for a drink, a family breakfast or a catch-up that is neither home nor the office.
Where they look: Local Facebook groups, the Google Business Profile and word of mouth.
Your channels, in order
Website and Google search Medium effort · Low cost
Guests who search for a hotel compare photos and rooms, and booking on your own website avoids the fee a booking site charges.
- Build a page for each room type with photos of the bed and bathroom, what is included and a clear booking button.
- Add a page for breakfast and the bar and another for meeting room hire, using the search phrases in this plan.
- Put your phone number and a request form on every page so guests can ask a question before booking.
Google Business Profile Low effort · Free
It shows the hotel on the map with photos and reviews, which is where searches for a hotel near me end.
- Choose the hotel category and add photos of every room, the breakfast, the bar and the meeting room.
- Reply to every review within a couple of days, thanking guests by first name and mentioning what they enjoyed.
- Post a weekly update about the bar, a breakfast or a quiet midweek night.
Email to past guests Low effort · Free
People who have stayed once are the easiest to bring back, and email lets you speak to them directly.
- Ask guests at check-in or check-out whether they would like to hear from you, and note the answer.
- Send a short seasonal message about weekend stays, the bar and the meeting room.
- Send a thank-you after each stay that invites a review.
Local businesses and partners Medium effort · Low cost
Companies, event organisers and attractions nearby send guests and meetings your way all year.
- Write to local companies with a one-page sheet about the meeting room and the midweek rooms.
- Ask nearby attractions, restaurants and venues to recommend the hotel to visitors, and recommend them in return.
- Go to a local business group event and bring cards with the hotel's phone number.
Instagram Medium effort · Free
A feed of real rooms, plates and glasses shows a stay before anyone has to read about it.
- Post photos and short videos of the rooms, the breakfast and the bar, taken in daylight.
- Add the hotel's location and name to every caption so people nearby can find the account.
- Link the profile to the booking page.
Facebook Medium effort · Low cost
Neighbours look to Facebook for what is on nearby, and a hotel page gives them somewhere to ask a question.
- Set up a page with the address, the phone number and a booking link.
- Post bar nights, breakfast photos and quiet midweek rooms, and answer messages the same day.
- Run a small advert to people near the hotel for a bar night or a breakfast.
What your website needs
- A home page that says hotel in its first line, names the kind of stay and shows a booking button and a phone number straight away.
- A page for each room type, for searches like small hotel near me and hotel room for tonight, with photos of the bed and bathroom and what is included.
- A breakfast and bar page, for hotel breakfast included and hotel with a bar, with times and a photo of the menu.
- A meetings page, for meeting rooms for hire and business hotel near me, with the room layout, what is included and a request form.
- A weekend break page that suggests a short stay and what is nearby, for weekend break hotel.
- A getting here page with directions, parking and how late arrival works.
Your 90 days
Month 1: Get the basics right
- Rebuild the website around the room pages, a breakfast and bar page, a meetings page and one clear booking button.
- Refresh the Google Business Profile with new photos of each room, the breakfast, the bar and the meeting room.
- Start a guest list by asking permission for email at check-in or on a card in the room.
- Ask every guest who leaves for a Google review, and reply to the reviews you already have.
- Create the Instagram and Facebook pages with the address, phone number and booking link.
Month 2: Bring in the neighbours
- Write to local companies, training firms and event planners with a one-page sheet about the meeting room and midweek rooms.
- Post room, breakfast and bar photos on Instagram and Facebook twice a week.
- Publish the weekend break page and the getting here page on the website.
- Send your first email to past guests about a quiet midweek or weekend stay.
- Offer to host a local business group's next meeting and show them the room.
Month 3: Fill the quiet nights
- Look at which nights stayed empty in the last two months and write a specific message for each gap.
- Run a small Facebook advert to people near the hotel for a bar night or a breakfast.
- Email past guests before a school holiday or a long weekend.
- Ask each company that has booked to recommend the hotel to a colleague or a partner.
- Check which channel brought the most calls and bookings, and spend more time there.
Content ideas
- The room guests ask for most, and why they like itInstagram
- What is on the breakfast table, for early starters and for slow weekendsFacebook
- Why the hotel bar makes a good meeting point for local groupsFacebook
- A day in the meeting room: how it is set up and what is includedWebsite
- A weekend break itinerary using places near the hotelWebsite
- Getting here by train or by car, with the parking shown in photosWebsite
- A thank you under a review that praises the breakfast or the quiet roomsGoogle Business Profile
- Dates still free before the next school holidayEmail
Your budget
The numbers to watch
Direct bookings and calls a week
Count the bookings made on your own website and the calls and messages from the Google Business Profile.
Where each booking came from
Note the source on every booking, whether website, phone, email or walk-in, and add them up each month.
Meeting room and company enquiries
Note each enquiry for the meeting room or a company stay and whether it was booked.
Google reviews
Check the number of reviews and the average rating at the end of each month.
Past guests who book again
Mark repeat guests in your booking records and note whether an email brought them back.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.