AI Web Maker90-day online marketing plan
Paperkite Design Studio
Paperkite Design Studio will turn its portfolio into discovery calls by showing finished work wherever small business owners search, scroll and ask for recommendations, and by building friendships with the printers and developers who meet them first.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Make the website a portfolio first, with a case study for each kind of work and a plain invitation to book a call, so an owner can judge your taste and your process in minutes.
Win introductions from the people who meet new businesses before you do, such as printers, sign makers, web developers and photographers, by making it easy for them to send someone your way.
Show work in progress as well as finished designs on Instagram and LinkedIn, because owners want to see how you think and not only the final result.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “brand identity design” | 25K-130K | High |
| “graphic designer near me” | 7.5K-25K | Medium |
| “logo design services” | 7.5K-25K | Medium |
| “packaging design for small business” | 7.5K-25K | Medium |
| “business card design” | 750-2.5K | Medium |
| “small business graphic design” | 250-750 | Low |
| “menu design service” | 250-750 | Low |
| “flyer design service” | 0-250 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
New business owners launching a brand
What they need: A logo and a look they can use on everything from a shop sign to a social profile, explained without design jargon.
Where they look: Searches for logo design services, Instagram and recommendations from the people helping them start up.
Makers and food producers selling products
What they need: Packaging and labels that hold their own beside the competition, delivered as files a printer can use.
Where they look: Searches for packaging design for small business, saved ideas on Pinterest and recommendations from printers.
Established small businesses with a tired look
What they need: Menus, flyers, signs and social graphics that match, so every piece looks like it comes from the same business.
Where they look: Phone searches for a graphic designer near me, LinkedIn and word of mouth from other local owners.
Your channels, in order
Website and Google search High effort · Low cost
Owners compare studios by looking at work, so a portfolio that gives every service its own page and every project its own story turns a search into a conversation.
- Give logo design, brand identity, packaging, print and social graphics a page each, with the search phrases above in the titles.
- Write a short case study for each project: the problem, the sketches, the finished work and, with permission, what the client said.
- Add a short brief form to every page, asking what the business does and what needs designing.
Google Business Profile Low effort · Free
For a studio where clients visit, the listing shows your hours, a call button and photos of your work to anyone searching for a graphic designer near me.
- Choose a graphic designer category, list each service and add your service area.
- Upload photos of finished work, printed pieces and the studio, adding a new set each month.
- Ask clients for reviews that describe the process, such as how well you listened, and reply to each one.
Printers and other local partners Medium effort · Low cost
Printers, sign makers, web developers and photographers meet new businesses at the moment they need a look, and they hear who is wanted.
- List the printers, sign makers, web developers and photographers near you and visit each with a printed sample.
- Leave a few well-made cards or a sample piece where their customers will pick it up.
- Make referring easy: a short page explaining how you work and a promise to reply the same day.
Instagram Medium effort · Free
Design is visual, and a feed of finished work and sketches lets owners judge your taste without a call.
- Post finished work and one piece of work in progress each week, with a line on the client's problem.
- Use Stories to show a brief turning into a sketch and then a printed piece.
- Link your profile to your contact page and answer every message within a day.
LinkedIn Medium effort · Free
Owners of established businesses and marketing people use it, and a case study with a clear before and after reads as a credible reference.
- Share one case study a month, told as a short story about the client's problem and the solution.
- Connect with local business owners, marketing consultants and agency founders who may need a freelance partner.
- Ask past clients for a short recommendation on your profile.
What your website needs
- A home page that leads with three of your best projects and an invitation to talk.
- A logo design page explaining what a logo project includes, with a before and after.
- A brand identity page covering colours, type and guidelines, showing one full brand from start to finish.
- A packaging design page for makers and food producers, showing labels, boxes and the files printers need.
- A print and menu design page for flyers, business cards, menus and brochures.
- A process page showing the stages, the rounds of changes included and the files you deliver.
- A short page for printers and web developers explaining how they can refer a client.
Your 90 days
Month 1: Show the work
- Publish the website with the portfolio, the service pages, the process page and the brief form.
- Write three case studies from your best projects, with each client's permission.
- Complete the Google Business Profile if you meet clients in person, with photos of finished work.
- Print a small run of cards or sample pieces that show off paper, finish and colour.
Month 2: Meet the partners
- Visit local printers, sign makers and web developers with your printed samples and a one-page note on how to refer someone.
- Post finished work and a work-in-progress piece on Instagram each week.
- Share a case study on LinkedIn and connect with local owners and marketing consultants.
- Ask past clients for a review or a short recommendation.
Month 3: Fill the diary
- Put a small Instagram advert in front of local owners, using your strongest case study and a link to your brief form.
- Email past clients with a note on what you are working on and an invitation to talk about refreshing their look.
- Thank every partner you visited and send a short progress note.
- Review which pages and posts led to calls and put next month's effort there.
Content ideas
- Case study: a logo from first sketch to shop signWebsite
- Case study: a label and box for a food maker, with the files the printer receivedWebsite
- How a mark takes shape, from rough sketch to final versionInstagram
- Three questions to answer before you brief a designerLinkedIn
- A before and after of a tired menuInstagram
- What a printer wants: files, sizes and proofs explainedWebsite
- A client recommendation, shared with permissionLinkedIn
- New work this month, photographed on the paper it was printed onGoogle Business Profile
Your budget
The numbers to watch
Calls and briefs a week
Count the calls booked and the brief forms received from the website, Instagram and partners.
Introductions from partners
When a client signs, ask who introduced you and keep a tally by partner.
Case study readers who get in touch
See how many visitors read your case studies and how many then call or send a brief.
Calls that become projects
Note how many calls end with a project agreed.
Instagram profile visits and project messages
Check weekly profile visits and count the messages that ask about a project.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.