AI Web Maker90-day online marketing plan
Brightwire Electric
Brightwire Electric will earn more calls by being the electrician people find on Google when a circuit fails, and the name landlords and builders remember for planned work.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Complete a Google Business Profile with your service area, your hours and a call button, because a dead socket or a tripped supply sends people to their phone and they ring the first reliable name.
Build a website with a page for each job people search for, from emergency call-outs to EV chargers and rewires, with your phone number on every page.
Win regular work from letting agents, landlords and builders, who send many jobs, by making it easy for them to see what you do and to reach you.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “electrician near me” | 25K-130K | High |
| “emergency electrician” | 7.5K-25K | Medium |
| “ev charger installation” | 7.5K-25K | High |
| “fuse box replacement” | 7.5K-25K | High |
| “electrical safety inspection” | 7.5K-25K | Medium |
| “electrical panel upgrade” | 2.5K-7.5K | Medium |
| “house rewire” | 2.5K-7.5K | Medium |
| “electrical fault finding” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Homeowners with a fault, an old fuse box or a renovation to wire
What they need: Someone who answers the phone, turns up when promised and explains the problem in plain words before starting.
Where they look: Google searches on a phone, Google Maps listings, reviews and recommendations from neighbours.
Drivers who have bought or ordered an electric car
What they need: A survey of their supply, a clear quote and a home charger fitted and tested without a long wait.
Where they look: Searches for ev charger installation, local Facebook groups and word of mouth among other drivers.
Landlords and letting agents with rented properties to inspect and repair
What they need: Safety inspection reports delivered on time, quick repairs between tenancies and one number to ring.
Where they look: Searches for electrical safety inspection, direct introductions to agents and recommendations from other trades.
Your channels, in order
Website and Google search Medium effort · Low cost
People who need an electrician search for the exact job, and a page for each job lets you appear for it.
- Make a page each for emergency electrician, ev charger installation, fuse box replacement, house rewire and electrical safety inspection.
- Show your phone number beside a short enquiry form on every page, so a worried visitor can act at once.
- Add photos of finished work, such as a labelled panel or a charger on a garage wall, with a line on what you did.
Google Business Profile Low effort · Free
It puts you on the map for electrician near me and lets a worried customer call you in one tap.
- Choose electrician as the main category, list your services and set accurate opening hours and call-out cover.
- Add a photo of a finished job every week and reply to every review.
- Ask each customer for a review at handover, with a link sent by text.
Letting agents and local trades Medium effort · Free
Agents, builders and kitchen fitters hand out many jobs a year and want one dependable electrician to ring.
- Visit or email the letting agents and builders in your area with a one-page profile and your phone number.
- Offer a fixed day for the agent's safety inspections so reports arrive when they are due.
- Tell plumbers, heating engineers and decorators what you do, and ask what they need.
Facebook Medium effort · Low cost
Local groups are where people ask who to trust with wiring, and a page lets you answer with real work.
- Create a business page that lists the work you do, your service area and how to message you.
- Post a finished job, such as a charger or a new panel, once or twice a week.
- Reply helpfully when someone asks for an electrician, where the group rules allow it.
Panel labels and van signs Low effort · Low cost
The panel stays in the house for years and the van is seen every day, so both keep your number in front of people.
- Stick a small label with your name and phone number inside or beside every panel you finish.
- Put your phone number and the word electrician large and clear on the van.
Email and text reminders Low effort · Free
Landlords and homeowners forget when inspections are due, and a timely message brings the next job to you.
- Keep a list of customers and the date of each inspection, with their permission.
- Send a short message a few weeks before an inspection falls due, with your phone number.
What your website needs
- A home page that opens with electrician and your service area, with a call button and an enquiry form beside them.
- An emergency electrician page that says when you answer and what to do before you arrive.
- An ev charger installation page covering the survey, the fitting and what the customer needs to arrange.
- A fuse box replacement and electrical panel upgrade page that uses both words.
- A house rewire page explaining how the work is phased around a family living there.
- An electrical safety inspection page for landlords and letting agents, with what the report covers.
- A gallery of finished work, with the customer's own words beside each job.
Your 90 days
Month 1: Be easy to ring
- Publish the website with a page for emergency, charger, panel, rewire and inspection work.
- Finish the Google Business Profile: hours, services, service area and photos of finished work.
- Set up the Facebook page and join the local groups where you work.
- Order panel labels with your phone number and check the lettering on the van.
Month 2: Prove the work
- Ask for a Google review at the end of every job and reply to each one.
- Add a few finished jobs to the website with photos and a short note on what you did.
- Post a finished job on Facebook and the Google Business Profile every week.
- Take a one-page profile to local letting agents and builders and follow up by phone.
Month 3: Win the repeat jobs
- Add a page or a short guide to the website for each question customers asked you this month.
- Run a small Facebook advert to homeowners in your service area with a button to call or message.
- Send inspection reminders to landlords and past customers by email or text.
- Tally which pages, posts and agents brought calls, then put your time into those.
Content ideas
- What a circuit that keeps tripping usually means and when to ring an electricianWebsite
- A tidy, labelled new panel, with one line on what changedGoogle Business Profile
- A garage wall before and after a home charger was fittedFacebook
- What an electrical safety inspection covers and what the report tells a landlordWebsite
- An old fuse box beside the consumer unit that replaced itFacebook
- Signs that wiring needs a look: warm sockets, flickering lights, buzzingWebsite
- A short reminder to landlords that inspection dates are coming roundEmail
- A kitchen wired for its new layout, with sockets, lighting and appliance circuitsGoogle Business Profile
Your budget
The numbers to watch
Calls and enquiries a week
Add up calls from the Google Business Profile, taps on the website's call button and enquiry forms.
Missed calls answered within the hour
Note every missed call and how long it took you to ring back.
Enquiries by type of job
Tally emergency, charger, panel, rewire and inspection enquiries to see which pages work.
Repeat work from agents and landlords
Keep a list of who sends you more than one job and what each sends.
Google reviews
Read the new reviews each month and note which jobs and which people they mention.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.