AI Web Maker90-day online marketing plan
Clearday Virtual Assistance
Clearday Virtual Assistance will turn busy owners into discovery calls by showing on LinkedIn and Google what a week with an assistant looks like, and by letting happy clients and partners do the introducing.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Publish a portfolio-style website that gives each service its own page, plus a made-up before and after of a typical week, so a cautious owner can picture handing over their inbox.
Use LinkedIn every week to show how you think and to reach the owners, consultants and agency founders who are drowning in admin.
Ask clients and partners to introduce you, because owners trust an assistant that someone they know already uses.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “hire a virtual assistant” | 25K-130K | High |
| “virtual assistant for small business” | 7.5K-25K | Medium |
| “remote admin support” | 7.5K-25K | Medium |
| “social media virtual assistant” | 7.5K-25K | Medium |
| “virtual assistant services” | 2.5K-7.5K | Medium |
| “customer service virtual assistant” | 2.5K-7.5K | Medium |
| “email management service” | 250-750 | Low |
| “diary management services” | 0-250 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Consultants, coaches and independent professionals
What they need: Evenings back from email and scheduling, handled in their own voice by someone who respects client confidentiality.
Where they look: LinkedIn, referrals from other solo professionals and searches for a virtual assistant for small business.
Owners of small trades, shops and local firms
What they need: Missed enquiries answered, diaries kept straight and invoices chased without them having to stop work.
Where they look: Phone searches for admin help, recommendations from their bookkeeper and local business groups.
Founders of online shops and small agencies
What they need: Customer service and social media kept moving while they build the business, with clear hand-offs.
Where they look: LinkedIn, online business groups and referrals from web designers and other freelancers.
Your channels, in order
Website and Google search Medium effort · Low cost
Owners comparing assistants look for proof of how you work, so a clear page per service, plus a made-up example of a handed-over week, does the persuading before any call.
- Give email management, diary management, customer service and social media support a page each, titled with the phrases above.
- Add a how it works page describing a trial task, the weekly update and how access is handled.
- End every page with an invitation to book a short call about what the visitor would like to hand over.
LinkedIn Medium effort · Free
It is where owners, consultants and agency founders spend their working day, and a steady run of practical posts shows how you think.
- Make your headline say which tasks you handle and which owners you suit.
- Post once or twice a week about one small admin problem and how you would solve it, with no client details.
- Message past colleagues and local owners one at a time, asking what takes up most of their week.
Referral partners Medium effort · Free
Bookkeepers, web designers, business coaches and accountants meet overloaded owners all day and cannot take the admin on themselves.
- List the bookkeepers, web designers, coaches and freelancers whose clients are the owners you want.
- Offer each a short call to explain what you take on and what you leave alone, and how you would report back to their client.
- Send a thank-you note whenever a partner introduces someone, and keep them posted with the client's permission.
Online groups and networking Medium effort · Free
Owners ask for recommendations in business groups every week, and a helpful, regular presence gets named.
- Join two or three business owner groups on Facebook and LinkedIn that match your clients, and read their rules.
- Answer admin questions helpfully without pitching, and name your service only if a member asks who could help.
- Go to one local or online networking event a month and message the people you met within a day.
Email check-ins Low effort · Free
People who enquired and went quiet have often reached the day their inbox overflows, and a short note lands at the right time.
- Keep a simple list of everyone who has asked about your services, with the date.
- Every couple of months, send each a brief check-in with one useful tip and a way to book a call.
- Ask satisfied clients to introduce you to one person who is as busy as they are.
What your website needs
- A home page that opens with virtual assistant for small business owners, then a button to book a call.
- An email management page showing how you sort an inbox, what you answer alone and what goes back to the owner.
- A diary management page for owners who lose hours to scheduling and rescheduling.
- A customer service page for firms that miss enquiries while they work.
- A social media support page covering what you post, how you reply and how real enquiries are passed on.
- A how it works page with a trial task, the weekly update, how access is handled and a confidentiality statement.
- A portfolio page of made-up examples, each showing a messy week and the calm one that replaced it.
Your 90 days
Month 1: Build the shop window
- Launch the site with the service pages, the how it works page and the portfolio of made-up examples already in place.
- Rewrite your LinkedIn headline, about section and featured links around the kind of owner you help.
- Write down the questions prospects ask most and answer them on the site.
- List the partners and past colleagues who know busy owners.
Month 2: Be seen and recommended
- Post on LinkedIn twice a week, mixing small admin tips with one made-up before and after.
- Message the people on your list one by one, with a note on how you could help their own clients.
- Join the business groups and answer questions for a few weeks before mentioning your service.
- Offer partners a call to explain what you take on and what you leave alone.
- Ask existing clients for a short written testimonial, with permission to use it.
Month 3: Fill the calendar
- Put a small LinkedIn advert in front of owners and consultants in one sector, pointing to the how it works page.
- Write to past enquiries with a check-in, one useful tip and an easy way to book a call.
- Offer a short trial task to the best prospects and ask how it felt afterwards.
- Ask every satisfied client for one introduction.
- Look at which posts, groups and partners brought calls and put your time there.
Content ideas
- A week of admin before and after: a made-up exampleWebsite
- Five jobs owners can hand over this weekLinkedIn
- How an inbox gets sorted so only the messages that need you reach youLinkedIn
- What a trial task looks like and how we review itWebsite
- A helpful answer to a group question on stopping scheduling taking over your weekOnline groups
- Why a confidentiality note belongs in every assistant agreementWebsite
- A check-in note with one useful tip and a booking linkEmail
- What a virtual assistant does not do, and who to ask insteadLinkedIn
Your budget
The numbers to watch
Discovery calls booked a week
Count each call booked from the website, LinkedIn messages and partner introductions.
Calls that turn into a trial task
Note how many calls lead to a trial task and how many of those become regular clients.
Introductions from partners and clients
Ask who suggested you and tally the names.
LinkedIn profile views and connection requests
Check the weekly figures on your profile and note which posts caused a rise.
Visits to the how it works page
See how many visitors reach that page and how many then book a call.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.