AI Web Maker90-day online marketing plan
Lotus Path Yoga
Lotus Path Yoga will fill its mats by turning searches for yoga classes near me into first visits, with a clear beginner path and a timetable anyone can read on a phone.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Complete a Google Business Profile with your address, opening times, a link to the timetable and photos of the empty room, because people choosing a studio search on their phone and want to see where it is and what the room looks like.
Build a website that shows the next few classes at the top of the home page and has a beginner page, so a nervous first-timer can book without sending a message to ask.
Turn each first visit into a second one by greeting newcomers by name, asking permission to send a reminder and inviting them to a beginner course or a regular class.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “yoga classes near me” | not measured |
| “yoga for beginners” | not measured |
| “yoga studio near me” | not measured |
| “drop in yoga” | not measured |
| “beginner yoga course” | not measured |
| “yoga class timetable” | not measured |
| “yoga workshops near me” | not measured |
| “private yoga lessons” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Complete beginners who have never been to a class
What they need: A friendly studio that will not judge them, with plain answers about what to wear, what to bring and how a class works.
Where they look: Google searches such as yoga for beginners, Instagram posts of the room and a friend saying you should try it.
Office workers and shift workers within walking distance
What they need: A lunchtime or after-work class that is easy to reach and easy to book, with a clear finish time.
Where they look: Google Maps, notices in nearby cafes and workplaces, and lunchtime chat with colleagues.
Older neighbours and people easing back into movement
What they need: A slower class with props and patience, taught by someone who explains each pose.
Where they look: Word of mouth, community noticeboards, family members searching for them and local Facebook groups.
Your channels, in order
Google Business Profile Low effort · Free
It puts the studio on the map for anyone searching for yoga classes near me and shows the address, opening hours and a booking link in one place.
- Choose a yoga studio category, add the address, opening hours and a link to your timetable.
- Add photos of the empty room, the props and the entrance so newcomers know what to expect.
- Post the next beginner course start date each week and answer reviews as they arrive.
Website and Google search Medium effort · Low cost
People ready to try a class search for the class they want, and a page for each answers the search and the worry behind it.
- Make a timetable page, a beginner course page, a drop-in page and a workshops page, each named after a search students really make.
- Put the next three classes and a booking button at the top of the home page.
- Add a short page that answers what to wear, what to bring and what happens when you arrive.
Instagram Medium effort · Low cost
A calm photo of the room, a teacher or a pose shows the feel of a studio better than any description.
- Post the room before a class, a teacher introduction and a one-minute guide to a pose twice a week.
- Use stories to show the timetable for the week and the places left on a course.
- Tag the studio location on every post so nearby people find it.
Local partners and noticeboards Medium effort · Low cost
Cafes, running clubs, nurseries and offices near the studio already meet the people who live and work around it.
- Ask three nearby cafes and one running club whether you may leave cards with the beginner course dates.
- Offer a workplace nearby a lunchtime class and a short taster of one pose and breathing exercise.
- Put a poster with the timetable on community noticeboards.
Email and text reminders Low effort · Free
A first-time student who gets a friendly nudge is more likely to come back than one who is left to remember.
- Ask each newcomer, with permission, for an email address or mobile number at the desk.
- Send a short message two days after the first class with the next beginner session and a booking link.
What your website needs
- A home page that opens with yoga classes in your area and shows the next three classes with a booking button.
- A timetable page for the week that works on a phone, with the level and style of each class in plain words.
- A yoga for beginners page and a beginner yoga course page with dates, what to bring and how a first class goes.
- A drop in yoga page that explains how booking, arriving and paying work for a single class.
- A yoga workshops page showing upcoming themes with a sign-up form.
- A private yoga lessons page for one-to-one and small group sessions with an enquiry form.
- A teachers page with a photo and a few friendly lines on each person.
Your 90 days
Month 1: Be easy to find
- Publish the website with the timetable, beginner, drop-in and private pages and a booking button on each.
- Complete the Google Business Profile with photos of the room, the timetable link and your opening hours.
- Set up the Instagram account and post a walk through the studio from door to mat.
- Ask your current students to leave a Google review that says what their first class was like.
Month 2: Welcome the newcomers
- Announce the next beginner course on the website, Google Business Profile and Instagram, with the dates and places left.
- Leave cards at nearby cafes, a running club and a nursery with the beginner course dates.
- Start sending the two-day follow-up to every first-time student, inviting them to a second class.
- Post a teacher introduction each week so newcomers know who will greet them.
Month 3: Build the habit
- Run a small Instagram advert for the beginner course to people living close to the studio.
- Offer a nearby workplace a lunchtime class and a taster afterwards for their staff.
- Add a workshop on one theme and tell your regular students first.
- Count where each new student heard of you and do more of what is working.
Content ideas
- A one-minute guide to the three poses new students meet in week oneInstagram
- What to wear and bring to a first yoga classWebsite
- Morning, lunchtime or evening: when a new student might come, and whyWebsite
- The story of the studio and why the room was set up the way it isWebsite
- The entrance, the changing area and the shoe rack, photographed for the Google listingGoogle Business Profile
- The class with the most space this week, and who it suitsGoogle Business Profile
- A printable one-page timetable for cafe and community noticeboardsWebsite
- I am not flexible, can I still come? An honest answer from a teacherWebsite
Your budget
The numbers to watch
First-time students a week
Count the new names on the booking list or sign-in sheet each week.
First-timers who come back
Note how many newcomers book a second class within two weeks.
Directions and calls from Google
Read the Google Business Profile figures for direction requests and calls at the end of each month.
Beginner course places filled
Compare places booked with places offered when each course starts.
Where newcomers heard of you
Ask each new student on arrival and tally the answers.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.