AI Web Maker90-day online marketing plan
Linen and Oak Interiors
Linen and Oak Interiors will win more calls by putting its finished rooms in front of people who are planning a project, and by making the first conversation easy to book.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Turn the website into a portfolio sorted by type of project, with a page each for homes, offices and shops, so that someone searching for an interior designer sees rooms like theirs before they ring.
Set up a Google Business Profile that shows finished rooms, your service area and a call button, because clients choosing a designer look at the pictures and the reviews before they pick up the phone.
Make friends with the people who meet clients before a designer is hired, such as builders, architects, kitchen and flooring showrooms and estate agents, and give each a simple reason to recommend you.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “interior designer near me” | not measured |
| “interior design services” | not measured |
| “home interior designer” | not measured |
| “full service interior design” | not measured |
| “office interior design” | not measured |
| “shop interior design” | not measured |
| “interior designer for new home” | not measured |
| “interior designer cost” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Homeowners finishing a renovation or moving in
What they need: Help turning a pile of ideas and a half-done house into rooms that work, without expensive mistakes.
Where they look: Google searches for an interior designer near me, saved pictures on Instagram and Pinterest, and recommendations from builders and friends.
Owners of shops and small offices
What they need: A space that suits the way customers and staff move, delivered on a schedule that fits around trading.
Where they look: Google searches for shop and office interior design, local business groups and recommendations from commercial agents.
Busy people with no time to choose
What they need: One person to make decisions, order everything and manage the trades while they get on with their lives.
Where they look: Friends who have used a designer, local Facebook groups and Google reviews.
Your channels, in order
Website and Google search Medium effort · Low cost
People ready to hire a designer search for a service and a type of space, and a portfolio page for each lets you match what they type.
- Make a portfolio page for homes, offices and shops, with the brief, the problem solved and photos of the finished rooms for each project.
- Add a page explaining how a project runs from the consultation to installation and what the consultation covers.
- Keep your phone number and a request-a-call form in the header of every page.
Google Business Profile Low effort · Free
It shows finished rooms and reviews to people searching for an interior designer near me and lets them ring from the listing.
- Choose an interior designer category, set your service area and list your services.
- Add photos of finished rooms and a new project photo each fortnight.
- Ask each client for a review that names the room and the kind of help they needed.
Local partners Medium effort · Low cost
Builders, architects, showrooms and agents meet clients while a project is still a plan.
- List the local builders, showrooms and agents your clients already use, and choose a few to approach.
- Offer each a short visit with a folder of finished projects and a simple way to introduce a client.
- Thank every introduction with a note and a progress update.
Instagram Medium effort · Free
Clients save pictures of rooms they like for months before hiring anyone, and your profile can be one of the places they save from.
- Post a finished room, a detail or a sample board twice a week, with a line on the brief.
- Put your phone number and a link to the portfolio in your bio.
- Answer each message by asking about the room and how it is used, so that the chat leads towards a consultation.
Pinterest Low effort · Free
Pins stay findable for a long time, and every pin can lead back to a project page on your website.
- Make a board for each kind of room and one for offices and shops, with titles people search for.
- Pin your best photos with a description and a link to the matching project page.
What your website needs
- A home page that leads with one finished room, says interior design in its first line and carries a phone number and a request-a-call form.
- An interior design services page that follows a project from the brief to installation.
- A home interior designer page showing finished houses and flats, with the brief and the result for each.
- An office interior design page and a shop interior design page, each with a project and a note on working around a business that stays open.
- A full service interior design page explaining what is included, from concept boards to managing the trades.
- An interior designer cost page that explains how you charge, in words, and what a consultation covers.
- A reviews page with real comments set beside the rooms they describe.
Your 90 days
Month 1: Build the portfolio online
- Publish the website with portfolio pages for homes, offices and shops and a request-a-call form.
- Photograph finished rooms in daylight for each page, with the owner's permission.
- Set up the Google Business Profile, listing your services and service area and adding room photographs.
- Set up the Instagram profile and the Pinterest boards, all linking to the portfolio.
Month 2: Meet the people who refer
- Contact local builders, architects, showrooms and agents and arrange short visits with a folder of projects.
- Ask recent clients for Google reviews that name the room and the help you gave.
- Post and pin a finished room each week, linking each to its project page.
- Write a page on how a project runs and what the consultation covers.
Month 3: Fill the consultation diary
- Run a small Instagram advert showing one finished room to people in your area, with a call button.
- Ring every enquirer who did not book and offer a short conversation about their room.
- Send past clients a note with a new project photo and a thank-you for any introduction.
- Look at which pages, pins and partners brought calls and give those most of your time.
Content ideas
- A room in three steps: the mood board, the samples and the finished spaceInstagram
- How to choose a paint colour for a room that gets little lightPinterest
- How a project runs from consultation to installationWebsite
- A shop fit-out case study: the plan, the schedule and the opening dayWebsite
- A living room layout built around a sofa, a doorway and a windowPinterest
- A morning choosing fabrics: swatches, lamps and a rug on one tableInstagram
- Three questions to ask before you hire an interior designerGoogle Business Profile
- An office refit planned around a team that stayed at workWebsite
Your budget
The numbers to watch
Calls and call-back requests a week
Add up the calls from the listing and the requests from the website form, and note which portfolio page each followed.
Consultations booked a month
Write down each consultation booked and what the person had seen before they rang.
Introductions from partners
Write down each client introduced by a builder, architect, showroom or agent.
Google reviews
Check the number and the wording of reviews at the end of each month.
Saves of pins and posts
Note which pins and posts are saved most and make more like them.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.