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Solar Company Marketing Plan

Solar is a purchase people research for weeks or months, which means most of the marketing happens before anyone picks up the phone. Buyers read about roof direction, shade and batteries, compare two or three installers and watch for anything that sounds like pressure or a promise they cannot test. A plan keeps your website, your Google listing and your follow-up working together through that long decision. It also keeps your claims honest, because what a system produces depends on the building and the weather, so the plan builds trust through explanation, not through headline savings. Commercial roofs, home batteries and the servicing of existing systems each have their own buyers, and a plan decides where a small budget reaches them.

Free · about a minute · with the searches your customers make

Brightfield Solar is a made-up solar company on a small budget, and its 90-day plan shows every part of a full plan. It starts from the searches buyers make at each stage of their research, then lists the customers, the channels in order and the pages the website needs. The three months that follow include follow-up on every quote, content ideas, a split of the budget and the numbers to watch, with more calls as the aim. Ready in about a minute, your own plan is built around your business and the searches your customers really make.

What a marketing plan for a solar company should cover

  1. Answer the research, not just the price

    Solar buyers read for weeks and arrive with questions about roofs, shade, batteries and what happens at a survey. Pages that answer those questions bring them to you before the quotes start. Keep the answers factual and let the survey give each buyer a personal answer.

  2. Follow up every quote with a kind call

    Most solar decisions take longer than the quote suggests, and buyers often go quiet while they compare. A call or a message a few days later, offering to answer questions, keeps you in mind without pressure. Note each follow-up so you know who has been contacted.

  3. Let finished roofs introduce you

    Panels are visible from the street, so every installation is seen by neighbours who may be curious. A small board on the scaffold during the work and a card left with the owner give those neighbours a way to find you. Always ask the customer first.

  4. Look after owners who bought elsewhere

    Plenty of households have systems that have stopped performing, with no one to call. A servicing page and a plain answer to the search solar panels not working reach them, and one visit can lead to a battery or a new customer. It also builds the reviews and referrals your installation work depends on.

Sample

Brightfield Solar is a made-up solar company. Its plan shows what a 90-day marketing plan for a solar company covers: the searches its customers make, the channels in order and the work month by month. Yours is made for your own business, town and budget.

90-day online marketing plan

Brightfield Solar

Brightfield Solar will bring in more calls by answering the questions buyers research for weeks, by being easy to ring when they are ready and by following up every quote.

More calls and enquiries · Under 100 US dollars a month

Your three priorities

  1. Build a website that answers each stage of the buyer's research, from how a survey works to batteries and business roofs, with your phone number on every page and no promises about savings.

  2. Complete a Google Business Profile with your service area, photos of finished roofs and reviews, because buyers check who else has trusted you before they ask for a quote.

  3. Follow up every quote and every survey with a call or a message, since solar is decided slowly and the installer who stays in touch is remembered.

What your customers search for

Search on GoogleSearches a month
“solar panel installation”not measured
“solar panels near me”not measured
“home battery storage”not measured
“solar and battery system”not measured
“solar panels for business”not measured
“solar panel quote”not measured
“solar panel servicing”not measured
“solar panels not working”not measured

Searches a month in United States, from Google's own search suggestions, shown as a range.

Your customers

Homeowners researching solar panels or a home battery for the first time

What they need: Clear explanations, a survey before a quote and an installer who does not hurry them.

Where they look: Google searches, company websites compared side by side, reviews and the roofs of neighbours.

Owners of existing panels who want a battery added or a system checked

What they need: Someone who will inspect a system that has stopped performing or add storage to what is already there.

Where they look: Searches for solar panel servicing, local Facebook groups and word of mouth.

Farms, shops, offices and workshops with large roofs and daytime power use

What they need: A design built around opening hours, with a written proposal their accountant or board can read.

Where they look: Searches for solar panels for business, LinkedIn and introductions from electricians and advisers.

Your channels, in order

  1. Website and Google search Medium effort · Low cost

    Buyers research for weeks, and pages that answer their questions bring them to you before they ask anyone for a quote.

    • Make a page each for solar panel installation, home battery storage, solar panels for business and solar panel servicing.
    • Add a plain page on how output is estimated and what changes it, without figures or promises about bills.
    • Place your phone number on every page and a survey request form where a buyer finishes reading.

  2. Google Business Profile Low effort · Free

    It puts you on the map for solar panels near me and shows reviews from customers who have already trusted you.

    • Choose a solar installer category, list your services and add your service area.
    • Post photos of finished roofs and batteries, with a line on the type of building.
    • Ask every customer for a review a few weeks after switch-on, once the system is running.

  3. Follow-up on every quote Low effort · Free

    A solar decision takes weeks, and a friendly call or message after the quote often decides who is chosen.

    • Ring or write to everyone who has had a survey or a quote a few days after you send it.
    • Answer the questions that come up with a short email, and offer a second conversation if they want one.

  4. LinkedIn and email to businesses Medium effort · Free

    Farm owners, shop owners and managers decide on commercial roofs, and LinkedIn is where they look at suppliers.

    • Set up a company page and share a finished commercial or farm installation with a line on its design.
    • Write to local business owners and farm managers with a short proposal outline and a request for a roof survey.

  5. Facebook Medium effort · Low cost

    Homeowners ask neighbours about solar in local groups and look at a business page before they call.

    • Build a business page that shows your service area and offers a call or message button.
    • Share an install story or a plain answer to a common question each week.
    • Run a small advert to homeowners in your area that sends them to the survey request page.

  6. Referrals from finished roofs Low effort · Low cost

    Panels are visible from the street, and happy owners are asked about them by neighbours.

    • Put a small board on the scaffold during an install, with the customer's permission.
    • Leave a thank-you card with your phone number and ask owners to pass it to anyone who asks about their system.

What your website needs

  • A home page that leads with solar panels and home batteries, your service area and a call button.
  • A solar panel installation page showing the stages from survey and design to install and hand-over.
  • A home battery storage page explaining what storage does and which households it suits.
  • A solar and battery page for owners who already have panels and want to add to them.
  • A solar panels for business page covering farm, shop and office roofs and the written proposal you provide.
  • A solar panel servicing and repair page that answers the search solar panels not working.
  • A reviews and installations page with real roofs, the type of building and customers' own words.

Your 90 days

Month 1: Answer the research

  • Publish the website with pages for installation, batteries, business roofs and servicing.
  • Claim the Google Business Profile and add services, service area and photos of roofs you have finished.
  • Write the page that explains how output is estimated, and ask an experienced colleague to check it.
  • Set up the Facebook page and a LinkedIn company page.

Month 2: Build confidence

  • Ask each customer for a review a few weeks after switch-on and reply to every one.
  • Post an install story with photos on Facebook and the Google Business Profile every week.
  • Start ringing or messaging everyone who has had a quote, a few days after you send it.
  • Write to local farms and businesses with a short note and an offer of a roof survey.

Month 3: Follow up and widen

  • Add pages for the questions customers have asked you most often during surveys.
  • Run a small Facebook advert to homeowners in your service area, linking to the survey request page.
  • Contact owners of older systems nearby to offer a servicing visit.
  • Review which pages, posts and follow-ups brought calls, and put your effort there.

Content ideas

  1. What happens at a solar survey, from the roof to the fuse boardWebsite
  2. How roof direction, shade and pitch change what panels can doWebsite
  3. A day on the roof: the installation in photosFacebook
  4. Home battery questions answered: what it stores and when it helpsWebsite
  5. A farm shed roof fitted with panels, and why the layout was chosenLinkedIn
  6. What a solar service visit checks, step by stepGoogle Business Profile
  7. Questions to ask any installer before you sign a quoteWebsite
  8. A short note to a customer who has had a quote, answering what they usually ask nextEmail

Your budget

Facebook adverts40%

Small adverts to homeowners in your service area, linking to the survey request page.

Website30%

The domain and hosting that keep the website online and its survey form working.

Scaffold boards and thank-you cards30%

Printing boards for installs and cards that owners can hand to neighbours.

The numbers to watch

Calls and survey requests a week

Note calls from the Google Business Profile and survey requests sent from the website.

Surveys booked from enquiries

Note how many enquiries turn into a survey visit and where each one came from.

Quotes followed up

Keep a list of quotes and the date of each follow-up call or message.

Business and farm enquiries

Count the enquiries from commercial buyers and note how they found you.

Google reviews

Note each new review and the average rating at the end of every month.

How AI Web Maker runs this plan

Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:

AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.

AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.

AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.

AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.

Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.

AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.

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After the plan

Every plan starts with your website

Google, your Business Profile and every post send people to your website. AI Web Maker builds one for your solar company in minutes, with the pages this plan asks for, ready to preview.

Make my plan first Build my website →

Free to build and preview · $119 a year hosting when you go live · domain not included

Questions

Marketing a solar company: questions and answers

How do I get more calls for a solar company?

Build a website that answers each stage of the buyer's research and put your phone number on every page. Complete your Google Business Profile with photos of finished roofs and ask each customer for a review. Follow up every quote, since a friendly call a few days later is often what decides the job.

Should a solar company website show prices?

Prices depend on the roof, the equipment and the electrical supply, so most firms explain what shapes a quote and invite buyers to a survey. Describe what a quote includes and how the survey works, so people know what to expect. A page that is clear about the process earns more trust than a headline number.

Is LinkedIn worth it for a solar company?

Yes if you want business and farm customers, because owners and managers use it to look at suppliers. Share finished commercial roofs with a note on how the system was designed around the building. Home customers will mostly come through Google and Facebook, so LinkedIn is an extra channel, not the first.

How long should a solar company follow up on a quote?

A first call or message a few days after the quote is common, followed by one or two further check-ins over the weeks while a buyer decides. Keep each contact helpful, with an answer or a useful note, and stop if the customer asks you to. Buyers often return months later to the installer who stayed polite.

Marketing plan samples for other industries