AI Web Maker90-day online marketing plan
Green Valley Farms
Green Valley Farms will turn the weekly harvest into regular online orders by making its box, its trade list and its market pre-orders easy to find on Google and simple to place before a set deadline.
More online orders or bookings · Under 100 US dollars a month
Your three priorities
Build a website with a weekly box page, a season guide, a page for restaurants and shops and an order form, so people who search for a vegetable box or local produce can order from you without a phone call.
Set one order deadline and one harvest and delivery day each week and print them everywhere, because a farm that harvests to orders wastes less and a customer who knows the deadline orders on time.
Turn every market sale into an order for next week with a card in each bag, and turn every chef and shop buyer into a standing order by handing over a sample bag and the week's list.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “farm fresh vegetables near me” | not measured |
| “vegetable box delivery” | not measured |
| “local farm produce” | not measured |
| “fruit and vegetable box” | not measured |
| “buy vegetables direct from farm” | not measured |
| “farm shop near me” | not measured |
| “wholesale vegetables for restaurants” | not measured |
| “farmers market near me” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Households that want a weekly box of seasonal vegetables and fruit, for delivery or collection
What they need: Fresh produce they can trust, a box that arrives on the same day each week and a way to skip a week or change an item without a long phone call.
Where they look: Searches for vegetable box delivery and local farm produce, your market stall and local Facebook groups where people ask where to buy direct.
Chefs and buyers at restaurants and cafes who want local produce on the menu
What they need: A clear list of what is ready this week, a delivery day they can plan around and produce that arrives clean, graded and on time.
Where they look: Searches for wholesale vegetables for restaurants, a sample bag handed to the chef and word of mouth between kitchens.
Local shops, delis and the regulars at your market stall
What they need: Shops want steady supply with clear labels and a simple reorder, and market regulars want their favourites set aside before the stall sells out.
Where they look: Your stall, a card in every bag and a weekly message that lists what is ready.
Your channels, in order
Website and Google search Medium effort · Low cost
People who search for a vegetable box or local produce are ready to order, and your own order page keeps the customer and the repeat orders with you.
- Build a weekly box page that shows what a box holds in each season, the delivery area and the order deadline.
- Add a page for restaurants and shops with a short form to ask for the weekly availability list.
- Show photos of your own fields and harvest, with the name of each crop and the months it is ready.
Google Business Profile Low effort · Free
People who search for farm fresh vegetables near me or a farm shop near me see your listing, your market days and your photos first.
- Choose a farm category and enter your market days and any collection times at the farm gate as your hours.
- Upload photos of the fields, the harvest, a packed box and your stall.
- Post what is ready this week with the order deadline, and reply to every review.
Market stall and printed cards Low effort · Low cost
A stall puts the farm in front of buyers every week, and a card turns a purchase today into an order for next week.
- Print a card with your website, the order deadline and the box delivery days, and put one in every bag.
- Put a sign on the stall that says orders for next week's box are taken here.
- Ask each regular to hand a card to a neighbour who would like a box.
Restaurants and shops Medium effort · Low cost
One kitchen or shop that orders every week is worth many casual sales, and buyers want to taste before they commit.
- List the restaurants, cafes, delis and shops within an easy delivery run and find out who does the buying.
- Hand the chef or buyer a sample bag of what is at its best this week, with an availability list.
- Send the list every Monday by WhatsApp or email, with the last time to order for the week.
Email and text list Low effort · Free
A weekly message is how a box customer sees what is in season and remembers to order before the deadline.
- Ask every customer, with their permission, for the address or number they would like reminders sent to, on the order form and at the stall.
- Send one short message a week with what is ready, what is coming and the deadline.
Facebook and local groups Medium effort · Low cost
Village pages and local food groups are where people ask where to buy straight from a farm.
- Create a page with your market days, delivery area and a link to your order page.
- Reply when someone in a local group asks about local vegetables, where the rules allow it.
- Back the box with one small advert when a new season's crops begin.
What your website needs
- A home page that opens with fresh vegetables and fruit direct from the farm, your delivery area and an Order a Box button.
- A weekly box page for vegetable box delivery and fruit and vegetable box searches, with what a box holds in each season and how to skip a week.
- A what is in season page that lists each crop and the months it is ready, for local farm produce searches.
- A restaurants and shops page for wholesale vegetables for restaurants, with how to get the weekly list and your delivery days.
- A markets and farm gate page for farmers market near me and farm shop near me searches, with each market day, time and place.
- A buy direct page for people searching buy vegetables direct from farm, with an order form for collection.
- An about the farm page with photos of the fields and the people who grow the crops, and how you grow, stated only as it is.
Your 90 days
Month 1: Be easy to order from
- Publish the website with the box page, the season guide, the page for restaurants and shops and an order form.
- Fill in the Google Business Profile with market days, collection times and photos from the fields.
- Set one order deadline and one harvest and delivery day, and print them on every page.
- Print the cards for the stall and for every bag.
- Photograph the harvest, a packed box and the stall in daylight, to use everywhere.
Month 2: Turn buyers into regulars
- Put a card in every bag and take orders for next week's box at the stall.
- Start the weekly message with what is ready and the deadline.
- Hand sample bags to chefs and shop buyers and send them the Monday list.
- Ask box customers for a Google review after a few boxes.
- Join the local food groups on Facebook and reply when people ask where to buy.
Month 3: Fill the rounds
- Put a small Facebook advert behind the box, aimed at households in your delivery area, with a button to order.
- Follow up with every kitchen and shop that tasted a sample and offer a standing weekly order.
- Message customers who stopped ordering with what is in season now.
- Add the next season's crops to the website before they are ready.
- Count orders by source, keep what worked and drop what did not.
Content ideas
- What is in this week's box and what is coming nextEmail
- How we decide what goes into the box each week, and what we leave outFacebook
- How delivery works: the day, the time window and where to leave the boxWebsite
- Where to find us at each market this monthGoogle Business Profile
- The Monday availability list for chefs and shop buyersEmail
- What happens when a crop in the box fails, and what we put in its placeWebsite
- A bag of imperfect vegetables, and why they taste the sameFacebook
- This week's box contents, posted the day orders openGoogle Business Profile
Your budget
The numbers to watch
Orders a week
Add up the box orders, the stall pre-orders and the orders from kitchens and shops each week.
Box customers still ordering after a month
Note each new box customer and check whether they are still ordering four weeks later.
Kitchens and shops that reorder
Keep a list of each restaurant or shop that orders more than once and what they buy.
Stall pre-orders collected
Count the orders taken at the stall for next week and how many were collected.
Where orders came from
Put a how did you hear about us box on the order form and count the answers by source.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.