AI Web Maker90-day online marketing plan
Peak Motion Fitness
Peak Motion Fitness will bring more people through its doors by making the first visit the easiest thing to book, with a clear timetable, honest membership terms and a prompt reply to every enquiry.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Build the website around one action, booking a visit, with a timetable page, a membership page and a beginners page that each lead to the same short form.
Fill your Google Business Profile with photos of the training floor, the studio and the changing rooms, so people searching for a gym near me can see inside before they decide to come.
Reply to every enquiry the same day and follow up after a visit, because many people who ask about a gym need a gentle second message before they turn up.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “gym near me” | not measured |
| “gym membership” | not measured |
| “personal trainer near me” | not measured |
| “group fitness classes” | not measured |
| “fitness classes near me” | not measured |
| “gym for beginners” | not measured |
| “gym day pass” | not measured |
| “strength training classes” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
First-time gym goers
What they need: A friendly place to start where nobody judges them, with someone to show them the equipment and clear terms they can understand.
Where they look: Searches for a gym for beginners, recommendations from friends and colleagues and local Facebook groups.
Busy people who want classes they can plan around
What they need: A timetable that fits around work and family, within easy reach of home or the office, with a way to book a class in a minute.
Where they look: Google Maps, the class timetable on your website and Instagram clips of a class in progress.
People who want a coach beside them
What they need: A personal trainer who explains things properly, listens to what they want to do and works with them at their own level.
Where they look: Searches for a personal trainer near me, the coaches' own pages and reviews from members who have trained with them.
Your channels, in order
Google Business Profile Low effort · Free
It is how people near you find a gym on a map, and photos and reviews help them picture themselves inside.
- Choose gym as the main category, add fitness classes and personal training as services and keep the opening and staffed hours exact.
- Add photos of the floor, the studio and the changing rooms, taken in daylight with nobody identifiable in the shot.
- Ask members for a review at the desk after a class, and reply to each one in your own words.
Website and Google search Medium effort · Low cost
People compare gyms on the classes, the terms and the atmosphere, and a page for each of those answers the search before they ring.
- Make pages for the class timetable, memberships, personal training and beginners, using the search phrases in this plan.
- Put a book a visit button on every page that opens a short form with a name, a phone number and a preferred time.
- Say in plain words how membership works, what is included and how a member can stop, so nothing feels hidden.
Employers, clubs and neighbours Medium effort · Low cost
Workplaces, running clubs and school parent groups already hold people who want somewhere to train, and a warm introduction counts for more than an advert.
- Visit nearby employers and ask the person who looks after staff wellbeing whether you can run a short taster class for their team.
- Offer clubs and groups a quiet hour on the floor for their members to look round, and leave cards for them to share.
Guest passes and referral cards Low effort · Low cost
Members who enjoy a class are your best introduction, and a card in the hand makes it easy to bring a friend along.
- If you choose to offer a guest pass or a taster class, print it on a card that members can give to a friend.
- Hand a card to every new member at their first session and note which cards come back through the door.
Follow-up by text and email Low effort · Free
A visit that was booked on a quiet Tuesday is easily forgotten, and a short reminder brings more people through the door.
- Text everyone who books a visit the day before with the address, the time and the name of the coach who will meet them.
- Message anyone who visited but did not join a few days later, with a link to the timetable and an offer to answer questions.
Instagram and Facebook adverts Medium effort · Some cost
A small advert reaches people near the gym who are not searching yet, and it can point straight to the visit form.
- Run an advert for a taster class or a floor tour to people within a short distance of the gym, linking to the visit form.
- Time it for the weeks after New Year and after the summer break, when people think about joining.
What your website needs
- A home page that names your area in its first line, shows today's opening hours and has a book a visit button.
- A class timetable page, set out by day and level, with a line on what each class involves and how to book a place.
- A gym membership page that explains what is included, how the terms work and how a member can leave, in plain words.
- A personal training page with each coach's real background, the style they teach and what a first session looks like.
- A gym for beginners page that walks through a first visit, from the front desk to the induction and the quiet hours.
- A gym day pass and tour page with the form to request a visit and a map with parking and transport.
Your 90 days
Month 1: Get ready for visitors
- Publish the website with the timetable, membership, personal training and beginners pages and a book a visit form.
- Complete the Google Business Profile with the right category, services and photos of the floor, studio and changing rooms.
- Agree who answers visit requests and set a same-day reply as the rule.
- Write the text messages for before and after a visit so they are ready to send.
Month 2: Welcome first visits
- Ask members for reviews at the desk after classes, and reply to every one.
- Visit two nearby employers or clubs with cards, and offer a taster class for their members.
- Post the weekly timetable and a clip from a class on Instagram and Facebook.
- Print guest passes or referral cards and hand one to each new member.
Month 3: Bring friends and neighbours
- Add a short beginner's guide to the machines to the website, with photos from your own floor.
- Run a small advert for a taster class to people within a short distance of the gym.
- Follow up everyone who visited and did not join, and answer their questions.
- Check which source brought the most visits, and keep doing that one.
Content ideas
- What happens at your first visit, step by step, filmed on your own floorWebsite
- A class from the doorway: the warm-up, the coach and the level it suitsInstagram
- Meet the coaches: what each one teaches and who they enjoy working withWebsite
- How to set up a machine before your first set, one machine at a timeWebsite
- This week's class timetable, with any new class markedGoogle Business Profile
- The quietest hours on the floor, for people who prefer a calm startWebsite
- A member explains in their own words why they joined, with their permissionFacebook
- What to bring to your first class and where to parkGoogle Business Profile
Your budget
The numbers to watch
Visit requests a week
Count the form entries, calls and messages that ask to come and look round.
Visits that actually happen
Mark each request as attended or missed, and see whether reminders help people turn up.
Joins after a first visit
Note at the desk who joined and whether they came for a tour, a class or a day pass.
Calls and directions from Google
Read the call and direction figures in the Google Business Profile once a month.
Where visitors heard of you
Ask every first-time visitor and tally the answers, whether Google, a friend, a card or an advert.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.