AI Web Maker90-day online marketing plan
Northwind Heating and Air
Northwind Heating and Air will bring in more calls by being easy to find when a system fails, and by turning each repair and install into a customer who books a yearly service.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Complete a Google Business Profile with your service area, your hours and a call button, because a failed furnace or air conditioner sends people straight to a phone search.
Build a website with a page for each system and season, such as furnace repair, boiler service and heat pump installation, with your phone number on every page.
Make a yearly service the habit of every customer, so the calls arrive before the peak weeks, not only in them.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “furnace repair near me” | 25K-130K | High |
| “ac repair near me” | 25K-130K | High |
| “boiler service near me” | 25K-130K | High |
| “heat pump installation” | 7.5K-25K | Medium |
| “air conditioning installation” | 7.5K-25K | Medium |
| “furnace replacement” | 7.5K-25K | Medium |
| “heating and air conditioning” | 7.5K-25K | Medium |
| “emergency heating repair” | 750-2.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Homeowners whose heating or cooling has just stopped working
What they need: A fast answer, an honest view on repair or replacement and a clear time when someone will arrive.
Where they look: Phone searches for repair near me, Google Maps, reviews and recommendations from neighbours.
Homeowners planning to replace an old system or fit a heat pump
What they need: Clear options, a written quote and someone who explains what suits their house and why.
Where they look: Searches on installation and replacement, comparison of company websites and local Facebook groups.
Landlords, managers and small businesses with several buildings to keep running
What they need: Yearly checks and quick repairs, with a record for each property and a single number to ring.
Where they look: Searches for servicing, introductions from property managers and LinkedIn.
Your channels, in order
Website and Google search Medium effort · Low cost
People searching for a repair or a new system want a page that answers exactly that job.
- Make a page each for furnace repair, ac repair, boiler service, heat pump installation and furnace replacement.
- Show your phone number and opening hours at the top of every page, with an enquiry form below.
- Add photos of finished installations and a few lines on the problem each one solved.
Google Business Profile Low effort · Free
It shows you on the map when someone searches near them and lets a cold customer call in one tap.
- Choose a heating and air conditioning category, list each service and add your service area.
- Set honest hours and say whether you take no-heat and no-cooling calls out of hours.
- Ask each customer for a review once the system is running well, with a link sent by text.
Service reminders by text and email Low effort · Free
Customers book a service when they are reminded, and a booked service often becomes the next repair or replacement.
- Record the date of every service and install, with the customer's permission to contact them.
- Send a short reminder a few weeks before the heating season and again before the cooling season.
Facebook Medium effort · Low cost
Local groups fill with questions about who to call when the heating stops, and your page shows the answer in real jobs.
- Open a business page with your service area, your hours and a button to send a message.
- Share a finished install or a short explanation of a common fault each week.
- Run a small advert to homeowners in your area just before the first cold or hot spell.
Postcards before the season Medium effort · Low cost
A card through the door at the start of winter or summer reaches homes with ageing systems just as they think about them.
- Print a simple card with your phone number and the services you offer.
- Deliver it to the streets where you have already worked and to the roads either side.
LinkedIn and email to managers Medium effort · Free
Property managers and office managers keep one trusted heating firm and look for it before the cold season.
- Write to local managers and landlords with a short note on what you service and how you keep records.
- Connect with them on LinkedIn and share a finished commercial or rental job.
What your website needs
- A home page whose first line says heating and air conditioning and names where you work, with a call button.
- A furnace repair and boiler service page with the faults you fix and how you answer a no-heat call.
- An ac repair page for summer, covering what to check before you call and what a visit involves.
- A heat pump installation page explaining the survey, the work and the kind of homes it suits.
- A furnace replacement page that explains how you decide between repair and replacement.
- A landlords and businesses page covering yearly checks, records and a single contact.
- A page of real installations and customer reviews, showing the system and the home it suits.
Your 90 days
Month 1: Be findable before the season
- Publish the website with a page for repair, servicing, installation and replacement.
- Fill in the Google Business Profile with hours, each service, your service area and photos.
- Set up the Facebook page and join the local groups in your area.
- Start a list of customers and service dates, with their permission to contact them.
Month 2: Make service a habit
- Add a short note on yearly servicing to every quote, invoice and finished job.
- Ask each customer for a review once their system is running and answer every one.
- Print postcards and deliver them to the streets you have already worked in.
- Write to local managers and landlords with a short profile and your phone number.
Month 3: Get ahead of the peak
- Add a page on repair or replacement to the website, using the questions customers actually asked.
- Send service reminders by text and email before the next heating or cooling season.
- Run a small Facebook advert to homeowners just before the weather turns.
- See which pages, postcards and messages brought calls, and repeat what worked.
Content ideas
- Simple checks before you ring about a heating system that has stoppedWebsite
- When a heat pump suits a home, and when it may notWebsite
- An old furnace or boiler beside the new system that replaced itFacebook
- What a yearly service includes, step by stepGoogle Business Profile
- A tidy outdoor unit and neat pipe run after an installationGoogle Business Profile
- Book your service before the first cold week arrivesEmail
- Why a cooling unit that is too big for a room runs badlyWebsite
- From the first call to a warm house: a day with the engineerFacebook
Your budget
The numbers to watch
Calls received each week
Tally the phone calls and the forms that arrive through the Google Business Profile and the website.
Calls answered against missed
Log every missed call and ring back, then check how many turned into jobs.
Services booked ahead of the season
Count customers who book a service before the first cold or hot spell.
Quotes given and accepted
Keep a simple list of replacement and heat pump quotes and what happened to each.
Google reviews
Count the new reviews and look at the average rating once the busy season ends.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.