AI Web Maker90-day online marketing plan
Golden Crumb Bakery
Golden Crumb Bakery will turn passers-by, commuters and neighbours into regulars by showing what is fresh today on Google and its website, and by making cake and office orders easy to place.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Complete a Google Business Profile with correct opening hours and photos of the full counter, because people searching for a bakery near me tend to walk to one that looks open and close.
Build a website with pages for bread, cakes and office orders and a cake order form, so people can see what you make and plan a collection before they leave home.
Give every first-time customer a reason to return, with a stamp card at the till and a review card in the bag, because a bakery grows on the people who pass its door twice a week.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “bakery near me” | 25K-130K | High |
| “fresh bread near me” | 25K-130K | High |
| “custom cakes near me” | 25K-130K | High |
| “croissants near me” | 25K-130K | High |
| “order a birthday cake” | 7.5K-25K | Medium |
| “bakery open today” | 2.5K-7.5K | Medium |
| “sourdough bread near me” | 2.5K-7.5K | Medium |
| “office breakfast pastries” | 0-250 | Low |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Commuters and neighbours buying bread and pastries on the way to work or school
What they need: A fresh loaf or a warm pastry that is ready when they pass, from a bakery they know will be open and will not have sold out.
Where they look: Google Maps searches for a bakery open now, the sign above your door and stories showing the morning cabinet.
Families ordering birthday and celebration cakes
What they need: A cake that suits the occasion and the guest list, with sizes, flavours and allergy details clear before they commit.
Where they look: Google searches for custom cakes, photos of finished cakes on Instagram and Facebook groups where parents ask each other for a name.
Office managers ordering pastries and bread for meetings and team mornings
What they need: A box that arrives on time, is labelled for allergies and can be repeated every week with one message.
Where they look: Google searches for office breakfast pastries, a sample box left at reception and word of mouth between neighbouring businesses.
Your channels, in order
Google Business Profile Low effort · Free
It shows your opening hours, photos and directions to anyone nearby who searches for a bakery open today.
- Choose bakery as your main category, add holiday hours in advance and put your phone number and website link on the profile.
- Upload photos of the full counter at opening, the loaves, the cake range and the shop front, so people know what to look for on arrival.
- Post the day's bake each morning and reply to every review within a day.
Website and Google search Medium effort · Low cost
People looking for custom cakes or office pastries need a page that answers their questions, which a social post cannot do.
- Make a page each for bread, pastries, celebration cakes and office orders, using the search phrases in this plan.
- Put your address, hours and a map on every page, with a cake order form asking for the date, number of guests, flavour and any allergies.
- List what is in each bake, since many cake buyers look for allergy details before they send a message.
Printed bags, boxes and stamp cards Low effort · Low cost
Every bag that leaves the shop carries your name down the street and into offices, and a stamp card turns a first visit into a habit.
- Order paper bags, cake box stickers and bread wrappers that show your name, opening hours and the street you are on.
- Hand out a stamp card with a first purchase and reward regular visits with a small bake of your choice.
- Slip a card into every cake box with your phone number and a request for a Google review.
Local offices and cafes Medium effort · Low cost
An office that orders pastries for its Monday meeting is worth more than many one-off visits, and nearby workplaces are easy to reach on foot.
- List the offices, clinics, salons and co-working spaces within a short walk of the shop.
- Take a small mixed box and a one page order sheet to whoever books the meetings, then follow up a few days later.
- Offer a standing order for one set day each week, with allergens printed on the box.
Facebook and Instagram Medium effort · Low cost
They let neighbours see what is on the shelves and let a cake customer check your work before they ask.
- Use the same name, photo and opening hours on both, with your website link and a map location.
- Tag the shop's location on every post so people nearby can find you.
- Send everyone who asks about a cake to the order form, so enquiries arrive with the details you need.
Email and text list Low effort · Free
People who ordered one birthday cake often order another, and a short reminder costs far less than an advert.
- Ask cake customers, with their permission, for an email address or mobile number on the order form.
- Send a short message well ahead of Mother's Day, Easter and Christmas with the last date for orders.
What your website needs
- A home page with your address, today's opening hours and a map above everything else, because someone searching for a bakery open today mostly wants to know if you are open.
- A fresh bread page for sourdough and your other loaves, saying which days each is baked, to match searches for fresh bread near me and sourdough bread near me.
- A pastries page for croissants and morning bakes, with a note on what is usually left by mid morning.
- A cakes page for custom cakes near me and order a birthday cake searches, with sizes, flavours, lead times and the order form.
- An office orders page with box options, allergen labels, collection or delivery and a short form for standing weekly orders.
- An allergens and ingredients page that lists each bake and what is in it.
- A find us page with parking, bus stops, step-free access and holiday hours.
Your 90 days
Month 1: Get found
- Publish the website with pages for bread, pastries, cakes and office orders, and the cake order form.
- Complete the Google Business Profile with hours, holiday hours, photos and the website link.
- Order bags, cake box stickers and the stamp card, each showing your opening hours.
- Photograph the full counter at opening and the finished cake range in daylight, to use everywhere.
- Set up Facebook and Instagram with the same name, photo, hours and map location.
Month 2: Give people a reason to return
- Post the day's bake on the Google Business Profile each morning and reply to every review.
- Hand out a stamp card with each first purchase and ask for a Google review at the till with a small card.
- Take sample boxes to a handful of nearby workplaces and leave the order sheet with whoever books the meetings.
- Add the allergen table and a cake sizes guide to the website.
- Join the Facebook groups for your neighbourhood, read their rules and reply when someone asks where to buy bread or a cake.
Month 3: Fill the counter and the order book
- Run a small Facebook and Instagram advert to people within walking distance, with a directions button.
- Message past cake customers before the next big occasion with the last date for orders.
- Follow up with each office you visited and offer a standing order for one set day a week.
- Ask at the till how new customers found you and compare the answers with Google's direction requests.
- Repeat what worked: the post types, pages and partner visits that brought new faces through the door.
Content ideas
- The cabinet at opening, with a photo of each bake and its nameGoogle Business Profile
- How a sourdough loaf is made over two days, in five photosInstagram
- Which cake size feeds how many people, with a photo of eachWebsite
- Every allergen in every bake, in one clear tableWebsite
- A cake order from first message to collection dayFacebook
- What is in the office breakfast box this weekEmail
- The seasonal bake arriving this week and when it endsGoogle Business Profile
- A short walk from the high street to our doorInstagram
Your budget
The numbers to watch
Direction requests and calls from Google
Open the Google Business Profile figures each Monday and note the requests for directions and the calls.
New faces at the counter
Ask each new customer how they found you and tally the answers on a sheet by the till.
Cake enquiries a month
Count the cake forms and messages, and note how many end in a collection.
Stamp cards handed back
Count the cards returned at the till each month to see how many first visits turn into regular ones.
Workplaces ordering again
Note each office that orders more than once and the day of the week it prefers.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.