AI Web Maker90-day online marketing plan
Torque Masters Garage
Torque Masters Garage will fill its bays by showing up on the map, making a booking simple on its website and explaining every quote clearly.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Make the garage easy to find and easy to trust on Google, with the address, opening hours, directions and reviews that mention the job done and the way it was explained.
Turn the website into a booking page for the jobs people search for, each with what is included, how a quote works and a simple form to book a time to bring the car in.
Bring back the drivers you already have with a text when a service is due, and win the nearby ones with a clear sign, a card and the local firms that run vehicles.
What your customers search for
| Search on Google | Searches a month |
|---|---|
| “mechanic near me” | not measured |
| “car repair near me” | not measured |
| “car service near me” | not measured |
| “brake repair near me” | not measured |
| “tyre fitting near me” | not measured |
| “engine diagnostic test” | not measured |
| “car bodywork repair” | not measured |
| “oil change near me” | not measured |
Searches a month in United States, from Google's own search suggestions, shown as a range.
Your customers
Drivers with a warning light or a strange noise
What they need: Someone who finds the cause, explains it in plain words and gives a quote before any work starts.
Where they look: Searches for mechanic near me and engine diagnostic test, Google Maps and local Facebook groups.
Drivers due a service, brakes or tyres
What they need: A clear, fair quote for a routine job, and a time that fits around work and the school run.
Where they look: Searches for car service near me, brake repair near me, tyre fitting near me and oil change near me, plus reminder texts.
Drivers after a scrape, a dent or a minor accident
What they need: Bodywork repairs explained step by step, with a clear idea of the work involved and what affects the time it takes.
Where they look: Searches for car bodywork repair, recommendations from family and friends and local Facebook groups.
Your channels, in order
Google Business Profile Low effort · Free
Drivers searching for a mechanic near me look at the map, the opening hours and the reviews, then ring or drive over.
- Choose the car repair category that fits best, list diagnostics, servicing, brakes, tyres and bodywork as services and set your opening hours.
- Add photographs of the forecourt, the workshop and the front desk, so drivers know where to turn in and who will greet them.
- Hand each driver a card, or send a text link, asking for a review when the car is collected, and reply by naming the job.
Website and Google search Medium effort · Low cost
Drivers search for the exact job they need, so a page for each job lets you show what is included, how quotes work and how to book.
- Build a page for each job, servicing, brakes, tyres, diagnostics and bodywork, around the phrases drivers search for.
- Explain how a quote works, from the first look to the call before any extra work, and add a form asking for the car, the problem and a preferred day.
- Show a map, the parking and drop-off arrangements and the opening hours on every page.
Reminders by text and email Low effort · Free
Cars come back on a rhythm of services, brakes and tyres, and a reminder from a garage they trust brings them in before something fails.
- Ask for a mobile number and permission at every job, and note when the next service is due.
- Send a short text a few weeks before it is due, with a link to book a time.
Facebook Medium effort · Low cost
Local groups are where drivers ask each other for a garage they can trust, and a page shows them a real address.
- Create a page with the garage address and hours, a message button and a call button, and join community groups where people ask for recommendations.
- Share one finished job a week, with the customer's permission.
Recovery firms, taxi firms and small fleets Medium effort · Low cost
Recovery drivers, taxi firms and tradespeople with vans need a dependable garage and often recommend the one they use.
- Visit local recovery firms, taxi companies and driving schools with a card showing your hours and services.
- Offer a small fleet one named contact and a set time each week to bring vehicles in.
Signs and cards near the garage Low effort · Low cost
Drivers who pass the garage or work nearby are the easiest to bring in, and they only visit a garage they have noticed.
- Put up a clear sign or banner with the name, the main services and the opening hours where drivers can see it from the road.
- Leave cards with nearby shops, offices and workplaces, and ask whether staff may keep one.
What your website needs
- A home page that says mechanic near me or car repair near me, shows the address, opening hours and a map, and opens with a button to book a time.
- A servicing page for car service near me and oil change near me searches, with what each level of service includes and what affects how long a visit takes.
- A brakes and tyres page for brake repair near me and tyre fitting near me searches, describing the signs of wear and how a quote is given.
- A diagnostics page for engine diagnostic test searches, with the warning lights drivers see and what happens when they bring the car in.
- A bodywork page for car bodywork repair searches, with photographs of finished repairs and a note on what affects how long a job takes.
- A how quotes work page that explains the written quote, the call before any extra work and the old parts shown to the customer on request.
- A contact page with the address, parking, drop-off and key instructions for cars left before opening.
Your 90 days
Month 1: Be easy to find
- Launch the site with one page per job, plus a form asking for the car, the problem and a preferred day.
- Finish the Google Business Profile with the address, hours, services and pictures of the forecourt and workshop.
- Write the how quotes work page, and keep a printed copy at the front desk.
- Start collecting a mobile number and permission for reminders on every job.
Month 2: Earn the reviews
- Ask customers for a Google review as they collect the car, and answer each one by naming the job.
- Open the Facebook page and post one finished job a week, with the customer's permission.
- Visit local recovery firms, taxi companies and driving schools with a card.
- Send the first reminder texts to customers whose services are coming due.
Month 3: Fill the bays
- Test a small Facebook advert for drivers near the garage, built around one job at a time, with a button for directions and booking.
- Put up the sign or banner and leave cards with nearby shops and offices.
- Text customers about the next season's jobs a few weeks before they are needed.
- Review which pages, posts and sources sent drivers in, and put the next month's effort there.
Content ideas
- Which dashboard warning lights mean stop now and which mean book a visitWebsite
- How we quote a job, from the written quote to the call before any extra workWebsite
- Signs your brakes need looking at: a squeal, a soft pedal, a pull to one sideWebsite
- A question from the front desk answered in two or three lines, once a weekFacebook
- Getting the car ready for winter: battery, tyres, wipers and coolantFacebook
- A bodywork repair from damaged panel to finished paint, in photographsGoogle Business Profile
- A thank you from a customer, shown with permission, and the job we did for themGoogle Business Profile
- Your service is due: what it includes and how to book a timeReminders by text and email
Your budget
The numbers to watch
Drivers who visit after finding you online
Ask at the desk how each new customer found you, and tally Google, Facebook, the website and the sign.
Cars booked or walked in each week
Count the booked slots and the walk-ins for the week and compare one week with the next.
Directions and calls from Google
Read the direction requests and calls in the Google Business Profile at the end of each month.
Google reviews
Count the new reviews each month and look for ones that mention the explanation or the quote.
Customers who return when reminded
Note how many customers book after a reminder text, and which jobs they book.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.