AI Web Maker90-day online marketing plan
Sharp Edge Barbers
Sharp Edge Barbers will put more men and boys in its chairs by being the first shop that appears when someone nearby needs a cut, with hours that are always right and a clear way to walk in or book.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Get every detail of your Google Business Profile exact, from holiday hours to whether you take walk-ins, because searches for a barber open now are made by men who are already standing in the street.
Show real cuts on your website, with a page for men's haircuts, beard trims and kids' cuts, so a stranger can see your standard before he decides to come in.
Treat every cut as the start of the next one by asking the client to rebook before he leaves the chair, since a barbershop lives on regulars who return every few weeks.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “barber near me” | 25K-130K | High |
| “skin fade haircut” | 25K-130K | High |
| “beard trim near me” | 25K-130K | High |
| “barber shop open now” | 7.5K-25K | Medium |
| “mens haircut near me” | 7.5K-25K | Medium |
| “kids haircut near me” | 7.5K-25K | Medium |
| “hot towel shave” | 7.5K-25K | Medium |
| “walk in barber” | 2.5K-7.5K | Medium |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Working men who want a reliable regular cut
What they need: A sharp cut that fits around the working day, from a barber who remembers how they like it and does not leave them waiting long.
Where they look: Google Maps searches for an open barber, the reviews on your Google Business Profile and Instagram photos of fades.
Parents of boys
What they need: A patient barber for a first haircut or a neat school cut, and a clear idea of how long the wait will be.
Where they look: Searches for a kids haircut near me, parents' groups on Facebook and recommendations at the school gate.
Students and younger men who follow styles
What they need: A skin fade or textured crop done accurately from a photo they bring, in a shop that feels easy to walk into.
Where they look: Instagram and TikTok, where they save cuts, and the word of friends who already have a barber.
Your channels, in order
Google Business Profile Low effort · Free
It decides who gets the visit when a man searches for a barber open now, because it shows the map, the hours and the reviews together.
- Choose barber shop as the main category, list each service and set holiday hours before every holiday.
- Add photos of the shopfront from the street, the chairs and finished cuts from the side and the back.
- Ask for a review at the mirror with a small card that opens the review form, and reply to every one.
Website and Google search Medium effort · Low cost
Men and parents search for a specific cut, and a page for each one answers them before they walk past a rival shop.
- Make a page each for men's haircuts, beard trims and shaves and kids' haircuts, using the search phrases in this plan.
- Put your address, hours, a map and a call button at the top of every page, and say whether you take walk-ins.
- Add a gallery of real cuts, with the client's permission, and a short note on how to ask for the cut you want.
Instagram Medium effort · Free
Cuts are visual, and men save a photo to show their barber, so your feed works as a portfolio people can browse before they visit.
- Post two finished cuts a week, filmed from the same corner of the shop, with the location tagged.
- Use stories to show which chairs are free today and the opening hours for the week ahead.
Shopfront and printed cards Low effort · Low cost
People walking past are the easiest customers to win, and a clear window and a card in the hand turn a glance into a visit.
- Put your hours, walk-in policy and website address in the window where a passer-by can read them from the pavement.
- Give every client an appointment card with the next date written on it, and spare cards to pass on to a friend.
Local clubs, schools and workplaces Medium effort · Low cost
Groups of men share a lunch hour, a changing room or a team, and one friendly contact can introduce a whole group of new clients.
- Take cards to nearby gyms, sports clubs, building firms and offices, and introduce yourself to the person who organises things.
- Offer a manager or a team captain a way to book several people into one quiet weekday morning.
What your website needs
- A home page that says barber near me in its first line, names your area and shows today's opening hours with a call button.
- A men's haircuts page covering skin fades, tapers, scissor cuts and crops, with photos of each and the time a cut usually takes.
- A beard trim and hot towel shave page that explains what is included and how to book one.
- A kids haircut page for parents, covering first haircuts, school cuts and how you keep a nervous boy calm.
- A prices and opening hours page that says plainly who takes walk-ins, who needs to book and which times are quiet.
- A find us page with the street, a map, parking and the nearest bus or train stop.
Your 90 days
Month 1: Be found and be right
- Publish the website with pages for men's haircuts, beard trims and kids' cuts, plus hours and a map.
- Complete the Google Business Profile with the barber shop category, services, photos and exact opening hours.
- Check that your name, address and phone number match on every listing and social profile.
- Put the hours and walk-in policy in the window and order appointment cards.
Month 2: Fill the quiet hours
- Start asking every client for a review at the mirror, and reply to each one within a day.
- Post two finished cuts a week on Instagram, and use stories to show free chairs on slow days.
- Hand out cards at two nearby gyms, clubs or workplaces and leave a few at each.
- Begin booking the next cut at the chair and note how many regulars rebook.
Month 3: Keep them coming
- Add a guide to asking for the cut you want and a first haircut guide for boys to the website.
- Run a small Instagram advert to men and parents within a short drive, showing the shop and its hours.
- Message regular clients a few days before their usual slot to remind them to book.
- Check the Google Business Profile figures, then repeat what brought the most calls and directions.
Content ideas
- A skin fade from start to finish in one slow clip, with the guard lengths namedInstagram
- How to ask for the cut you want, with photos of the words barbers useWebsite
- A first haircut for a nervous boy, and what we do to keep it calmWebsite
- This week's opening hours, including the holidayGoogle Business Profile
- Beard care between trims: washing, brushing and when to oilWebsite
- Meet the barbers: one chair, one name and one favourite style eachInstagram
- Booking your cut before a wedding or an interview, and how far ahead to comeWebsite
- Which chairs are free this afternoonInstagram
Your budget
The numbers to watch
New faces a week
Ask every client you have not seen before how he found you and tally the answers on a card by the till.
Calls and directions from Google
Read the call and direction figures in your Google Business Profile at the end of each month.
Clients who rebook before leaving
Count the next appointments written in the book at the end of each week.
Google reviews
Note how many new reviews arrived and the average rating on the first of each month.
Empty chairs in the quietest hours
Look at the appointment book for your slowest weekday and see whether it is fuller than last month.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.