AI Web Maker90-day online marketing plan
Grand Occasion Events
Grand Occasion Events will bring in more planning calls by proving on its website and its Google listing that it has run real events well, and by giving every kind of client an easy first call.
More calls and enquiries · Under 100 US dollars a month
Your three priorities
Give weddings, company events and parties a page each, with the brief, what you arranged and a short note from the client, because people hand over an important day to someone they have seen deliver.
Make the first call simple: a visible phone number, a short enquiry form that asks for the date, the number of guests, the kind of event and a rough budget range, and a decision on who rings back and when.
Get to company clients before they start looking, since the office managers and marketing teams who book the yearly dinner, the summer party and the conference tend to book again.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “full service wedding planner” | 7.5K-25K | Medium |
| “event planner near me” | 2.5K-7.5K | Medium |
| “conference planning services” | 2.5K-7.5K | Medium |
| “wedding planner near me” | not measured | |
| “corporate event planning” | not measured | |
| “birthday party planner” | not measured | |
| “office party planner” | not measured | |
| “event management company” | not measured |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Couples and families planning a wedding or a milestone party
What they need: A calm person who takes the logistics away, knows good venues and suppliers and keeps the budget in plain sight.
Where they look: Searches for wedding planner near me, venue and supplier recommendations, wedding fairs and Instagram and Pinterest boards.
Office managers, PAs and marketing teams booking company events
What they need: One planner who handles the venue, catering, speakers and running order of a conference or party, with a clear plan and a budget they can defend.
Where they look: Searches for corporate event planning and conference planning services, LinkedIn and recommendations from colleagues and venues.
Charities, clubs and associations holding a gala, awards evening or annual meeting
What they need: Help running a ticketed or members' event to a fixed budget, with volunteers, speakers and suppliers kept organised.
Where they look: Local business networks, recommendations from other organisers and Facebook groups for the area.
Your channels, in order
Website and Google search Medium effort · Low cost
People choosing a planner read several sites looking for proof of past events, and a page for each kind of event matches each search.
- Give weddings, corporate events and conferences, and parties a page each, written around the searches listed at the top of this plan.
- Write each event up as a short story: the brief, what you arranged, the problem you solved and how the day went, with photographs and the client's permission.
- Put your phone number and a form asking for the date, guest numbers and kind of event on every page.
Google Business Profile Low effort · Free
Couples and office managers search for an event planner near me and compare listings, so reviews and photographs of finished events win the call.
- Choose event planner as the main category, add your service area and upload photographs from real events with permission.
- Ask clients for a review within a week of the event, while the day is fresh, and name the kind of event when you reply.
- Add your opening hours, a call button and a message option, so someone who rings while you are out on site can still leave their date and be answered.
LinkedIn Medium effort · Free
Company events are booked by people with a job title and a deadline, and LinkedIn is where they check who they might trust with a conference.
- Complete a company page and your own profile so both say corporate events, conferences and team days.
- Post a short write-up of a company event every fortnight, once the organiser has agreed to it.
- Send a short introduction to office managers and marketing leads at local firms in late summer, before festive party planning begins.
A showcase evening with partner suppliers High effort · Low cost
Venues, caterers and florists let guests taste and see the work, and each partner brings its own contacts to the room.
- Host a small tasting and styling evening with a venue, a caterer and a florist, and invite engaged couples and local office managers.
- Ask each partner to pass the invitation to their own contacts, and note the names and the events people say they are planning.
Email to past clients and company contacts Low effort · Free
Company events come round every year and couples pass on planners they liked, but only if you stay in touch.
- Record the date of every event and an email address, with permission, so you know when each client's next one is due.
- Write to company clients a few months before their usual event with one new idea and an invitation to call.
Facebook Medium effort · Low cost
Hosts of birthdays, christenings and anniversaries ask local groups who to trust with a party.
- Start a page that names your service area and has a message button, and join the local groups that let businesses answer requests.
- Share one finished party or celebration a week, with the host's permission, and link to the parties page.
What your website needs
- A home page that says event planner near me, names weddings, corporate events, conferences and parties, and opens with a real event photograph and a call button.
- A weddings page for wedding planner near me and full service wedding planner searches, explaining what you take on and how a first planning call works.
- A corporate events and conferences page for corporate event planning and conference planning services searches, with the kinds of event you run.
- A parties page for birthday party planner and office party planner searches, with the types of party you plan and how far ahead people usually book.
- A past events page with one story for each event, shown with the client's permission.
- A page that says plainly what start to finish covers, from the venue search to the final invoice, and what stays with the client or the venue.
- A contact page that puts the phone number beside a form asking for the date, guest numbers, kind of event and rough budget range.
Your 90 days
Month 1: Prove the work
- Launch the website with the three event pages, a past events page and an enquiry form.
- Write up three recent events as short stories and ask each client for written permission to show them.
- Fill in the Google Business Profile with the event planner category, your service area and photographs from those events.
- Set up the LinkedIn company page and agree who rings back each enquiry and by when.
Month 2: Get introduced
- Ask clients from the past year for a Google review that names the kind of event, and reply to each one.
- Choose a date for the showcase evening with a venue, a caterer and a florist, and send the invitations.
- Post one event story a fortnight on LinkedIn and the Google Business Profile.
- Start the Facebook page, then write to office managers at local firms about their year-end events.
Month 3: Fill the calendar
- Hold the showcase evening and write down every name and the event each guest mentioned.
- Email past company clients and recent couples with one new idea and an invitation to fill in the enquiry form.
- Put a small Facebook advert in front of party hosts and couples in your area, linking to the matching page.
- Count the enquiries by kind of event and by where they came from, and plan the next quarter around the kind that booked.
Content ideas
- A wedding told as a story: the brief, the venue, the plan for the day and what changed on the morningWebsite
- What a wedding planner does and does not do, in plain wordsWebsite
- How far ahead to book a venue for a year-end company party, and what to settle firstWebsite
- A conference from the planner's side: what happens in the months before the doors openLinkedIn
- A short note from a company client about their event, shown with permissionLinkedIn
- A photograph of a finished room, with the venue and the part you plannedGoogle Business Profile
- Invitation to the showcase evening, with the venue and the suppliers taking partFacebook
- Ideas for a milestone birthday at home or in a hired roomFacebook
Your budget
The numbers to watch
Planning calls a week
Count the calls, messages and forms, and note the kind of event, the date and the guest numbers for each.
Enquiries that reach a proposal
Note how many enquiries lead to you sending a plan and a budget, and how many of those say yes.
Bookings by kind of event
Tally weddings, company events and parties separately so you can see which brings most work.
Introductions from suppliers and past clients
Ask every caller who pointed them to you and keep a list of the names that come up.
Google reviews that name an event
Each month, read the new reviews and look for ones that say what kind of event you planned.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.