AI Web Maker90-day online marketing plan
Flutter Lash Studio
Flutter Lash Studio will fill its appointment book by appearing on the map when people nearby search for lash extensions, proving its work in close-up photos and turning each new client into a regular infill customer.
More visits to your shop · Under 100 US dollars a month
Your three priorities
Complete your Google Business Profile with your studio address, opening days, a booking link and close-up photos of finished sets, because people searching for a lash studio near me compare the map listings before they open a website.
Build a booking-led website with a page for each set and for lash lifts and brows, so a search for volume lash extensions lands on a page that shows the work and ends in a booking.
Ask every client to rebook before they leave the chair, since a diary filled by infill appointments is steadier than one that depends on new clients every week.
What your customers search for
| Search on Google | Searches a month | Competition |
|---|---|---|
| “lash extensions near me” | 25K-130K | High |
| “lash studio near me” | 25K-130K | High |
| “volume lash extensions” | 25K-130K | High |
| “hybrid lash extensions” | 25K-130K | High |
| “lash lift near me” | 25K-130K | High |
| “lash fill near me” | 25K-130K | High |
| “brow shaping near me” | 25K-130K | High |
| “classic lash extensions” | 7.5K-25K | High |
Searches a month in United States, from Google's own search suggestions. Competition is how hard page 1 of Google is for that search.
Your customers
Nearby first-timers curious about lash extensions
What they need: To understand which set suits them, what the appointment feels like and what looking after it involves, before they commit to a long booking with a stranger.
Where they look: Google Maps and Google searches on their phone, close-up photos on Instagram and recommendations from friends and colleagues.
Regular clients on an infill cycle
What they need: A simple way to book the next appointment, a reminder at the right moment and the same artist each time.
Where they look: Text and WhatsApp messages, the booking page and the rebooking conversation at the end of each visit.
Brides, wedding guests and people with an occasion coming up
What they need: A set that looks natural in photographs and is ready for a particular date, often with a trial first.
Where they look: Instagram, wedding groups on Facebook and recommendations from hairstylists, makeup artists and bridal shops.
Your channels, in order
Google Business Profile Low effort · Free
It puts the studio on the map for lash searches nearby, shows your address and lets people book or get directions in a tap.
- Choose lash and beauty categories, add every service you offer, your opening days and your booking link.
- Upload close-up photos of each set style, the studio door and the inside of the room, so people know what to look for on arrival.
- Reply to every review by name within a day, and send each client a direct review link by message a few days after their set.
Website and Google search Medium effort · Low cost
Clients who know the set they want search for it by name, and a page for each one matches those searches and ends in a booking.
- Make a page each for classic, hybrid and volume lash extensions, lash lifts, infills and brow shaping, using the search phrases in this plan.
- Put a booking button, your address and a map on every page, with a short note on parking or the nearest stop.
- Add a first-visit page covering patch tests, what to avoid on the day, how long to allow and your late and cancellation rules.
Instagram Medium effort · Low cost
People choose a lash artist by looking at close-ups of the work, and a tidy portfolio answers the question of whether to trust you.
- Photograph each finished set in the same light and from the same angle, with the client's permission and no face if they prefer.
- Save posts into highlights for each set style, lifts, brows and aftercare so new visitors find them in seconds.
- Put your booking link and the area you are in at the top of your bio.
Local partners Medium effort · Low cost
Hairstylists, makeup artists, bridal shops and photographers meet your future clients before they have chosen a lash artist.
- Introduce yourself to a few bridal businesses nearby with a few of your best close-ups and a short menu.
- Offer to recommend them to your clients in return, and say so on your website.
- Give each partner a small stack of appointment cards to hand out.
Text and WhatsApp reminders Low effort · Free
Infill clients stay longer when a gentle message arrives at the point their set is ready for tidying.
- Collect a mobile number and permission to message at every booking.
- Send a short reminder to each regular client a week before their infill is due, with your booking link.
- Message clients who have not rebooked, offering a quiet slot from your diary.
Appointment cards and aftercare cards Low effort · Low cost
A card in the hand keeps your name in a purse and gives satisfied clients something to pass to a friend.
- Print an appointment card with your next date, address and booking link, and hand one over at every visit.
- Add a line on the back of the aftercare card inviting clients to bring a friend.
What your website needs
- A home page that says lash studio in its first line, names your neighbourhood and shows a booking button and a close-up of a finished set.
- A lash extensions page explaining classic, hybrid and volume with one close-up of each, answering the searches for classic, hybrid and volume lash extensions.
- A lash lift page for clients who want no extensions, with what the appointment involves and how long it usually lasts.
- A lash fill page, also called infills, explaining when to rebook and what happens if a set is left too long.
- A brow shaping page that can be booked alone or with a lash appointment.
- A first-visit page covering patch tests, aftercare, what to wear and your booking rules.
- A page for brides and events, with advice on booking a trial and timing a set before the date.
Your 90 days
Month 1: Get on the map
- Publish the website with a booking button and a page for each set, lifts, infills and brows.
- Complete the Google Business Profile with photos, services, opening days and your booking link.
- Photograph a finished set in each style and save them for the website and Instagram.
- Print appointment cards with the booking link and start handing one to every client.
- Set up the rebooking routine: suggest a date at the end of every visit and note it in the diary.
Month 2: Show the work
- Send each client a review link and reply to every review that arrives.
- Post close-ups on Instagram and the Google Business Profile every week, and save them into highlights.
- Add the first-visit page and a brides and events page to the website.
- Introduce yourself to a few local hairstylists, makeup artists and bridal shops with cards and photos.
- Message regular clients a week before each infill is due.
Month 3: Fill the diary
- Run a small Instagram advert to people near the studio, with your best close-up and a booking button.
- Message past clients who have not rebooked with the quiet slots in your diary.
- Add a post about wedding and holiday lashes and mention that a trial can be booked ahead.
- Count which channel brought each new booking and drop whatever brought none.
- Ask partners who sent clients how it went and thank them.
Content ideas
- Classic, hybrid and volume on the same eye shape, side by sideWebsite
- What happens in a first lash appointment, step by stepWebsite
- How often to book an infill and what happens when a set is left too longWebsite
- Lash lift or lash extensions: which suits your morning routineInstagram
- Aftercare for the first week, in five plain rulesInstagram
- A bridal lash trial, shown with the bride's permissionInstagram
- The room as a client sees it: the bed, the lighting and the viewGoogle Business Profile
- Meet the artist: how you work and what a client can expect from youWebsite
Your budget
The numbers to watch
New bookings a week from search and maps
Ask every new client how they found you and tally the Google and website answers.
Clients who rebook before leaving
At the end of each week, count the clients who left with their next date in the diary.
Direction requests and booking taps
Read the figures in your Google Business Profile at the end of each month.
Google reviews
Note the number of reviews and the average rating on the first of each month.
Empty appointment slots
Count the unfilled slots in next week's diary every Friday and see whether the number falls.
How AI Web Maker runs this plan
Your website is where every channel sends people. On AI Web Maker it comes with the tools that do the work of this plan every week:
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so your pages climb on Google for the searches in this plan.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI Marketing Outreach. Finds businesses that need what you offer and drafts a personal email to each, sent from your own domain.